FRANCISCO TONARELY
Miami
Summary
Commercial finance leader with four years of senior-level experience in pricing strategy and revenue analytics for a $70M international business. Expertise in driving topline P&L performance across Caribbean, Central America, Airport, Cruise, and Duty-Free channels. Collaborates with executive leadership on pricing governance, forecasting, and margin optimization. Demonstrated success in acquisition, integration, and international market expansion within regulated environments.
Overview
4
4
years of professional experience
Work History
Senior Commercial Financial Analyst
Southern Glazer's Wine & Spirits
Miami
10.2025 - Current
- Own commercial finance and pricing strategy for a -$70M topline P&L, directly supporting the General Manager, VP of Finance - East Region, and Controller.
- Serve as primary pricing and margin authority across 15+ International markets, designing pricing frameworks that balance duties, fees, logistics, regulatory constraints, and profitability targets.
- Lead executive-level financial storytelling for Monthly Operating Reviews and Quarterly Business Reviews, translating depletion, revenue, COGS, and gross profit trends into actionable strategic decisions.
- Act as the financial lead for supplier partnerships, managing budgets, forecasts, and performance analytics for global brands including Tito's Handmade Vodka, Jägermeister, Treasury Wine Estates, Constellation Brands, and ILLVA.
- Drive market-entry and expansion strategy, building pricing architectures and profitability models for new brand launches and channel growth initiatives.
Commercial/Financial Analyst
Southern Glazer's Wine & Spirits
Miami
03.2023 - 10.2025
- Retained post-acquisition and expanded role as a commercial finance partner through integration, ensuring continuity of pricing, forecasting, and reporting across international markets.
- Transitioned from reporting-focused analysis to decision-driving commercial finance, assuming increasing ownership of pricing governance, supplier-facing analytics, and margin strategy.
- Partnered closely with senior finance leadership as responsibilities scaled ahead of formal title alignment.
Financial Analyst
WEBB Banks
Miami
05.2022 - 03.2023
- Supported commercial finance, forecasting, and pricing analytics across Caribbean, Central America, Airport, and Cruise channels prior to acquisition.
- Worked directly with leadership on supplier budgeting, revenue tracking, and early-stage pricing strategy.
- Converted from internship to full-time Financial Analyst role prior to degree completion based on performance and business need.
- Selected for retention following acquisition by Southern Glazer's, reflecting performance, institutional knowledge, and leadership trust.
- Scope and authority expanded steadily over time, with senior-level pricing ownership, P&L reporting, and supplier-facing leadership assumed prior to formal title alignment.
Education
Finance coursework in progress
Penn State University
01-2025
Economics, Finance & Business Law Coursework
Bard College
New York Economics, Finance & Business Law Coursework
Suffolk University
Boston, MASkills
- Commercial finance leadership
- Pricing and revenue strategy
- P&L ownership
- Executive decision support
- Margin optimization
- Sales analytics
- Forecasting and budget governance
- Supplier partnerships
- M&A integration support
- International market strategy
Languages
- Spanish
- English, Native
- Spanish, Native
Core Capabilities
- Commercial Finance Leadership
- Pricing & Revenue Strategy
- Topline P&L Ownership
- Executive Decision Support
- Margin Optimization
- Depletion & Sell-Through Analytics
- Forecasting & Budget Governance
- Supplier & Executive Partnership - M&A Integration Support
- International Market Strategy
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Affiliations
Mad Dogs U-14 Head Lacrosse Coach
Timeline
Senior Commercial Financial Analyst
Southern Glazer's Wine & Spirits
10.2025 - Current
Commercial/Financial Analyst
Southern Glazer's Wine & Spirits
03.2023 - 10.2025
Financial Analyst
WEBB Banks
05.2022 - 03.2023
Finance coursework in progress
Penn State University
Economics, Finance & Business Law Coursework
Bard College
Economics, Finance & Business Law Coursework
Suffolk University