Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Accomplishments
Work Availability
Timeline
OperationsManager
Francisco Nieves

Francisco Nieves

Noblesville,IN

Summary

Results-driven professional with a Master’s in Internet Marketing and over 15 years of experience in digital marketing, sales, and account management. Proven track record of driving customer success by building long-term relationships, delivering value through personalized solutions, and increasing client satisfaction and retention. Adept at managing cross-functional teams and collaborating with stakeholders to ensure clients achieve their business goals. Skilled in leveraging data-driven insights to identify upsell opportunities, enhance client engagement, and boost revenue growth. Passionate about helping customers succeed by delivering world-class support and strategic guidance.

Overview

23
23
years of professional experience

Work History

Director of Marketing and Sales

Ironclad Group
02.2019 - Current
  • Evaluate and recommend the marketing distribution channel development programs to the necessary management based on specific research
  • Serve as liaison with outside agencies on ongoing promotional campaigns
  • Oversee development and production of promotional and collateral materials for each new campaign
  • Review and clarify job specifications, competencies and skills required for each team before marketing plan execution
  • Develop new processes through CRM automation within the call center and sales team.

Digital Marketing Manager

Material Handling Echange
06.2016 - 08.2018
  • Devising strategies to drive Online traffic to the company website
  • Analyzing Online user behavior, conversion data and customer journeys, funnel analysis and multi channel attribution
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
  • Utilizing a range of techniques including paid search, SEO, and PPC
  • Responsibility for planning and budgetary control of all digital marketing.

Marketing Campaign Director

Stringcan
03.2015 - 06.2016
  • Managed a cross-functional team of over 10 employees
  • Oversaw the production of time-critical marketing deliverables
  • Created new pricing structure in business that saw a 20% increase in profitability
  • Reduced lead cost for clients by as much as 35%
  • Ran senior executive meetings as well as company wide meetings.

Director of Digital Marketing

Elden Investments
06.2013 - 03.2015
  • Revamped website which saw over 3000% increase in traffic
  • Created several successful campaigns which saw a boost in leads
  • Generated over 60% of total revenue due to marketing efforts.

Project Manager

Nationstar Mortgage/ Aurora Loan Services
06.2012 - 06.2013
  • Worked with the call center manager on key production processes
  • Conducted a time management study and submitted proposals to senior management
  • Trained staff on new processes and procedures created by my department.

Loss Mitigation Underwriter

Aurora Loan Services
01.2008 - 06.2012
  • Responsible for submission of non-performing assets
  • Accomplished a 50% retainment rate when department average was 37%
  • Developed electronic paperless environment which reduced company supply cost and saved company over $10k annually.

Sr. Loan Officer

HSBC
01.2006 - 01.2008
  • Accomplished several months of 200% sales goals
  • Championed the delivery of mortgage products
  • Created 30% of teams sales.

Sales and Service Manager and ATM Coordinator

Finance Center Federal Credit Union
01.2002 - 01.2005
  • Manager a team of 3
  • My team opened 60% of accounts for the company in 2004
  • Delivered consumer banking products.

Education

Master's - Internet Marketing

Full Sail University
01.2015

Bachelor's - Internet Marketing

Full Sail University
01.2013

Skills

  • Digital Marketing (10 years)
  • SEO (10 years)
  • Marketing (10 years)
  • Google Analytics (9 years)
  • HTML (4 years)
  • Google AdWords (9 years)
  • SEM (9 years)
  • Branding (9 years)
  • Email marketing (9 years)
  • WordPress (4 years)
  • B2B sales (5 years)
  • PPC Campaign Management (4 years)
  • Marketing automation (8 years)
  • Integrated marketing (9 years)
  • Qualitative research (8 years)
  • Workday
  • Facebook Advertising
  • CRM Software
  • Blogging
  • Content Strategy
  • Customer Segmentation
  • Marketing Analytics
  • Product marketing

Additional Information

SKILLS: Success Manager, Search Engine Marketing, Search Engine Optimization, Social Media, Web Analytics, Strategy, Operations, Mobile Marketing, Consumer Behavior, Sales, Automation, Training, Google Analytics, Lead Generation, Management, HubSpot

Certification

Google Ads Certified

Google Analytics Individual Qualification

HubSpot Content Marketing Certification

Meta Blueprint Certification

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

Director of Marketing and Sales

Ironclad Group
02.2019 - Current

Digital Marketing Manager

Material Handling Echange
06.2016 - 08.2018

Marketing Campaign Director

Stringcan
03.2015 - 06.2016

Director of Digital Marketing

Elden Investments
06.2013 - 03.2015

Project Manager

Nationstar Mortgage/ Aurora Loan Services
06.2012 - 06.2013

Loss Mitigation Underwriter

Aurora Loan Services
01.2008 - 06.2012

Sr. Loan Officer

HSBC
01.2006 - 01.2008

Sales and Service Manager and ATM Coordinator

Finance Center Federal Credit Union
01.2002 - 01.2005

Master's - Internet Marketing

Full Sail University

Bachelor's - Internet Marketing

Full Sail University

Similar Profiles

CREATE PROFILE
Francisco Nieves