Francis London
Designer
Sicklerville,NJ
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Proactive and achievement-oriented leader bringing 15 years of marketing and leadership experience with special emphasis helping high end clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
25
25
years of professional experience
1
1
year of post-secondary education
Work History
Social Media Marketing Manager
UGLYDUKLYN CO.
01.2009 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Wrote and distributed press releases to increase brand visibility.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Content Creator
QUICKSILVER
12.2013 - 01.2015
- Applied current editing and photography tools to tell great stories.
- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Develop original content through social listening and independent sources.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Built corporate brands by designing cohesive looks between elements.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Developed original content using social listening and independent sources.
- Strengthened content through proofreading and editing.
- Created content with SEO keywords drawn from Google Analytics.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Generated stories to reflect current trends and news to pull audience into website.
Fashion Stylist
American Apparel
02.2009 - 11.2013
- Led entire client shopping experience, putting together ensembles, and providing styling tips that were personalized.
- Designed creative concepts and styling direction for fashion shows.
- Worked closely with vendors to secure garments, accessories and props for styling projects.
- Researched current fashion trends to create on-trend looks for editorial and commercial projects.
- Developed comprehensive budgets for styling projects and ensured cost-efficiency.
- Produced and updated detailed inventory reports to document all items in wardrobe.
- Coordinated with design teams to develop custom pieces for unique styling opportunities.
- Assisted in styling of shoots for print and television advertisements.
- Collaborated with photographers and designers to create innovative and visually appealing looks.
- Interacted with high-end luxury brands to obtain samples for styling projects.
- Managed wardrobe and accessory collections, keeping items in pristine condition.
- Developed signature looks for celebrities and models for appearances, photo shoots and runway shows.
- Analyzed trends to developed innovative concepts through online research, magazines, competitive shopping and runway styles.
Fashion Designer
Cheap Monday
01.2006 - 08.2011
- Sketched artistic and fresh designs for consideration.
- Clearly communicated design revisions to members of fashion design team.
- Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others.
- Developed exciting seasonal merchandise assortments to improve category diversity.
- Created detailed measurement and construction specifications for design to be executed appropriately by production teams.
- Developed and maintained relationships with suppliers, vendors and other industry professionals to stay informed about new developments and resources available.
- Worked with photographers and stylists to showcase products for optimal visibility.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
- Gathered information from vendors regarding market trends and competitor activity.
- Designed sampling displays to enhance consumer interest.
- Developed seasonal and brand style guides to promote organization.
- Participated in trade shows to showcase garments and attract buyers.
Supply Chain Manager
US Army
05.2001 - 12.2002
- Collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring inventory integrity targets for finished goods.
- Supervised 200+ staff members tasked with handling materials management, planning, purchasing, and customer service duties.
- Oversaw demand planning, purchasing, and logistics.
- Streamlined shipping and receiving operations to reduce errors and improve customer satisfaction.
- Designed plant layouts, tooling fixtures and flowcharts of materials to meet delivery targets.
- Improved, standardized and documented planning and scheduling processes.
- Applied insights of global economics and marketing to implement pricing strategies and channels.
- Integrated financial and operation plans with strategic objectives to deliver improved operational and financial results to boost customer satisfaction, profitability, and working capital.
- Established inventory targets, stock level, and risk mitigation targets and managed flexibility strategy to optimize inventory.
Supply Specialist
US Army
09.1998 - 01.2001
- Reviewed supply policies, plans and procedures to resolve issues impacting logistics operations and supply accountability.
- Synchronized supply chains to optimize inventory and service procedures.
- Trained and coached supply team members on issues concerning Installation Property Accountability to achieve compliance, cost savings and efficiencies.
- Facilitated rollout of local policies for HHD 28th Trans Battalion inventory and provided subsequent revisions.
- Trained, guided and onboarded agents and new employees in such areas as acquisition, government accounting, lifecycle management and property disposal.
- Reported property accountability data using Standard Property Book System-R (SPBSR).
- Mentored and guided supply team members on solving problems related to accountability and meet regulatory requirements.
- Closely monitored material readiness of high-priority units.
- Monitored inventory demand and material assets to reduce product variability to achieve optimal solutions.
- Determined, rectified and noted performance factors by identifying trends affecting supply accountability.
- Managed and maintained synchronization of supply chains for procurement of goods and services.
- Maintained accountability for assets valued in excess of $30 million.
- Remained accountable for assets valued over $100 million.
Education
EDGEWOOD SENIOR HIGH SCHOOL
09.1997 - 07.1998
Associate of Arts -
WILMINGTON UNIVERSITY
Skills
Designundefined
Timeline
Content Creator
QUICKSILVER
12.2013 - 01.2015
Fashion Stylist
American Apparel
02.2009 - 11.2013
Social Media Marketing Manager
UGLYDUKLYN CO.
01.2009 - Current
Fashion Designer
Cheap Monday
01.2006 - 08.2011
Supply Chain Manager
US Army
05.2001 - 12.2002
Supply Specialist
US Army
09.1998 - 01.2001
EDGEWOOD SENIOR HIGH SCHOOL
09.1997 - 07.1998
Associate of Arts -
WILMINGTON UNIVERSITY
Similar Profiles
KIERRA PeaseKIERRA Pease
Customer Advocate at Subaru of AmericaCustomer Advocate at Subaru of America
Idalizes AsgaraliIdalizes Asgarali
ECE Classroom Quality Observer at NIEERECE Classroom Quality Observer at NIEER
Dhoruba GloverDhoruba Glover
Lead Technical Product Manager at Penn EntertainmentLead Technical Product Manager at Penn Entertainment
Sean FoxSean Fox
Encapsulation Specialist at SGC GradingEncapsulation Specialist at SGC Grading
Sunam ThapaSunam Thapa
Digital Marketing and Social Media Marketing Manager at ET Education and Visa ServicesDigital Marketing and Social Media Marketing Manager at ET Education and Visa Services