Franco Garcia

· Drive brand visibility and consumer engagement through strategic partnerships and experiential activations.

· Execute and oversee large-scale event collaborations including planning, vendor coordination, and reporting.

· Collaborate with distributors, alcohol brands, and venue partners to integrate Topo Chico in unique programs.

· Facilitate brand trainings with staff to improve product knowledge and increase sell-through.

· Support content creation initiatives and social strategy with account partners.

· Executed Topo Chico’s retail growth plan across CVS, Publix, and Whole Foods etc.

· Improved brand visibility, built store-level momentum, and increased product awareness in the market by creating fun and outstanding displays.

· Provided reporting via Repsly and coordinated with corporate to optimize campaign success.

· Developed strong partnerships with store managers to ensure shelf presence and product rotation.

• Boosted attendee engagement through the implementation of innovative activities and interactive elements within events' scope.
• Established strong relationships with vendors, securing high-quality products and services at favorable prices.
• Identified potential venues and conducted site visits, selecting optimal locations based on event requirements.
• Collaborated closely with cross-functional teams to ensure seamless integration of company objectives into each event.
• Developed creative marketing materials to promote events, resulting in increased attendance rates.
• Managed budgets efficiently, negotiating contracts with vendors for competitive pricing and cost savings.