FRANCO LAURICELLA-SNELL

• Conducted financial needs analysis to assess customers' eligibility for various insurance products accurately
• Maintained accurate records of client interactions, ensuring seamless service delivery during policy reviews or renewals.
• Explained complex insurance policies and procedures to customers in a clear and concise manner
• Researched the latest insurance products and services to recommend the best coverage options to customers
• Developed and implemented a marketing strategy that increased customer leads by 42%

• CEO assistant.

• Created marketing strategies and educational content for dental training courses.
• Managed doctor intake and performed follow-up communication to ensure engagement and satisfaction.
• Built and maintained strong customer relationships, supporting ongoing client retention.
• Contributed to the development of digital workflows and clinical protocols.
• Trained in technical lab work and digital dental workflows, supporting cross-functional lab operations.

• Schedule and case management.

• Streamlined internal processes through the implementation of project management tools, improving overall efficiency within the marketing department.
• Collaborated with cross-functional teams to develop cohesive marketing strategies, resulting in improved company performance.

• Developed and implemented a sales incentive program that improved employee motivation.
• Hired, trained, and managed a team of sales representatives.
• Analyzed customer data to identify key trends, allowing for more targeted sales campaigns and resulting in a 36% increase in revenue
• Developed and implemented a comprehensive sales training program that improved team performance.
• Developed and implemented a pricing strategy that increased profits.

• Managed a team of sales and marketing professionals to successfully meet and exceed sales targets
• Generated new leads and opportunities through networking, cold-calling, and other sales & marketing techniques
• Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives