Summary
Overview
Work History
Education
Skills
Timeline
Generic

Julianne Quirong

Fullerton,CA

Summary

Ambitious marketing professional bringing 5 years of experience in digital marketing campaigns and project management. Quick to learn and performance-oriented leader that can can offer expertise in campaign planning, execution, and evaluation.

Overview

5
5
years of professional experience

Work History

Paid Social Media Specialist

H&L Partners
01.2022 - Current
  • Execute paid social media campaigns within Facebook, Pinterest, TikTok, and Snapchat for AAA MWG Membership, AAA MWG Insurance, and McDonald's
  • Monitor AAA Membership, AAA Insurance, and McDonald's paid social campaign optimization, budgets, and manage pacing reporting to share insights with AAA media team
  • Craft optimization recommendations for paid social campaigns by communicating with social platform account managers and using Tableau data and Excel pivot tables to boost campaign performance and spending
  • QA campaigns against plans and budget sheets to ensure targeting and budgets in social media platforms are correct

Assistant Media Planner

INNOCEAN Worldwide
10.2021 - Current
  • Work with Media Director and Media Supervisors on Wienerschnitzel account to develop and execute integrated media strategies that deliver on client objectives and goals, which include creating Authorization to Buy forms, comparing media plans and adjusting flowcharts as needed, updating presentation decks with final media plans, and uploading campaign flights and estimates via Prisma and Spectra
  • Utilize effective time management and project management skills to ensure that deadlines are met with quality work
  • Create and maintain a master sheet for each media type, which includes campaign names, costs, flight dates, etc.

Digital Advertising Coordinator

Los Angeles Magazine
06.2021 - 10.2021
  • Communicate with sales reps and corresponding clients to plan and execute multi-channel digital advertising campaigns from concept to completion. Digital campaigns include social media, HubSpot newsletter, SiteImpact targeted newsletter, ROS banner, and custom content with clients such as Delta Air Lines, The BLOC DTLA, LA Philharmonic, LA Auto Show, and Cadillac
  • Utilize Google Analytics, HubSpot, Revive, Instagram, Facebook, and Twitter insights to gather sponsored digital campaign statistics to create digital campaign recaps for clients and infer on the best digital marketing practices
  • Oversee 40+ ROS banner campaigns, which entails managing and scheduling promotional inventory, ensuring that ROS impressions of 100K-500K are met within a 1-3 month window, and communicating material requirements and deadlines to clients
  • Create digital proposals for sales team to present to prospective and existing clients to sell digital campaign packages at 3 pricing tiers based on media value
  • Maintain digital calendar and develop communication channels to keep sales associates aware of scheduled digital campaigns

Sales & Marketing Coordinator

Los Angeles/ Orange Coast/ Pasadena Magazines
12.2019 - 06.2021
  • Coordinated with Los Angeles, Pasadena, and Orange Coast magazines (7,089,750+ total monthly reach & 75,012,000+ total annual reach collectively) sales reps with campaign execution by collecting needed materials from clients in the likes of Cosmopolitan Las Vegas, Compass Real Estate, The BLOC, and Agua Caliente; and preparing final materials for our graphic designer to put artwork proof together while working on a strict deadline
  • Utilized organization and communication skills to assist and manage in producing events, which includes collecting necessary documents, creating signage, developing webpages, and coordinating and executing event activations among vendors and sponsors such as Cadillac, Infiniti, Beam Suntory spirit brands, Don Francisco's Coffee, and Mountain Valley Spring Water
  • Worked and communicated with clients to ensure that in-book and web pieces (687,250 readers per issue and 2.09+ M average monthly page views collectively) align with with client campaign goals before sending to print or publishing online
  • Created client recaps after each event using Microsoft PowerPoint to give an overview of the event, digital stats, etc.

Account Coordinator

Asthetik Agency
11.2018 - 12.2019
  • Collaborated with B's International corporate team in product launch social media campaigns, strategies, and branding
  • Exercised multitasking and communication skills by working with internal and external stakeholders to create and send out newsletters routinely for XLarge & X-Girl (26k newsletter subscribers collectively during tenure); answered a high volume of customer service inquiries daily; created weekly social assets for Instagram & Facebook advertisements; and managed content for XLarge's Instagram account (102k+ followers)
  • Liaised with customers, management, and sales team to ensure deliverables are aligned with client goals, better understand customer needs, and recommend appropriate solutions
  • Utilize engagement and growth reports to determine what type of posts bring more engagement for the XLarge US Instagram account

Education

Bachelor of Arts - Marketing

California State University - Fullerton
Fullerton, CA

Skills

  • Asana
  • MS Excel
  • Project management
  • Detail oriented

Timeline

Paid Social Media Specialist

H&L Partners
01.2022 - Current

Assistant Media Planner

INNOCEAN Worldwide
10.2021 - Current

Digital Advertising Coordinator

Los Angeles Magazine
06.2021 - 10.2021

Sales & Marketing Coordinator

Los Angeles/ Orange Coast/ Pasadena Magazines
12.2019 - 06.2021

Account Coordinator

Asthetik Agency
11.2018 - 12.2019

Bachelor of Arts - Marketing

California State University - Fullerton

Similar Profiles

CREATE PROFILE
Julianne Quirong