FRANCISCO (Frank) ALVES
Boca Raton,FL
Summary
I bring strategic vision and hands-on experience in payments, financial products, and FINTECH ecosystems, successfully managing large projects and ventures over 25 years. My expertise spans sales, marketing, and product development, including people and P&L management. I focus on promoting an integrated vision for marketing, sales, and product development that can fulfill or exceed clients’ needs. I excel at applying technology to business processes and identifying project outcomes early to drive or improve results. My approach involves effectively managing financial and operational goals with a strong customer-centric perspective, and proactively taking actions to reduce or eliminate customer attrition.
Results-oriented business leader prepared for high-level management roles. Proven ability to drive market expansion and enhance operational efficiency. Focuses on team collaboration and achieving results, adapting seamlessly to changing business needs. Skilled in strategic planning, market analysis, and leadership.
Professional leader in international business with solid track record in driving market growth and operational excellence. Proven ability to lead diverse teams, adapt to changing environments, and foster collaboration to achieve strategic goals. Skilled in market analysis, strategic planning, and relationship management, ensuring impactful results and sustained success.
Overview
2017
2017
years of professional experience
1
1
Certification
Work History
Digital Lending
FINSTAR Group
Miami
01.2015 - 01.2017
- I was dedicated to developing and launching payday loan and installment loan products, overseeing the startup from business strategy and product development to implementing a comprehensive financial services roadmap. My responsibilities included managing budget/P&L objectives, hiring staff, establishing the digital lending program, and developing key partnerships.
- Directed and implemented credit and risk policies for consumer credit, streamlined digital processes for online client acquisition and credit approval, and managed marketing and sales, loan disbursement, and digital collection. As CEO, I devised the overall strategy, developed go-to-market plans, and represented the company to the government, press, partners, and providers.
Vice President, Head of Digital Payments, E-commerce and Payment Gateway
MasterCard International
Miami/Purchase
01.1998 - 2015
- Developed and implemented sales and marketing plans, managed budgets, and executed go-to-market strategies for a new business model focused on digital payments for acquiring and issuing businesses. This model included e-commerce and fraud prevention tools for e-retailers, e-wallets, NFC/tokenization, mobile payment gateways, risk fraud, and data analytics.
- Developed partnerships with global, regional, and local e-commerce merchants, PSPs, and e-payment organizations to ensure profitable growth of MasterCard's transaction dollar volume (GDV).
- Consistently exceeded sales/business development results and was recognized for outstanding achievements with multiple performance awards.
- Secured over $35M in contracts by introducing the Datascash e-commerce business model to the Latin American market, selling SaaS payment gateways, and fraud/risk packages to large acquirers and e-merchants in the region.
- Developed a strategy for LATAM in e-commerce and Fraud Risk Management – Payment Gateway and launched e-wallets (MasterPass) with top e-commerce players.
- Managed key account clients, launching products and services that increased card issuance, transactions, and dollar volume. Notable accounts included Telefonica/Movistar, Amazon Brazil, Novapontocom, Walmart.com Brazil, and Rakuten.com.
- Managed more than 2 million Telefonica/Movistar cobranded cards, including a regional Telefonica/Movistar cobranding/rewards program via a mobile app.
Country Manager (Sub Regions)
MasterCard
Miami
Jan2005 - Feb2010
- Successfully managed sales, sales operations, marketing, and advertising/promotions for the Caribbean, Central America, and select regional accounts. Doubled revenues for the Caribbean Region in five years, generating more than $76 million annually by year five.
- Achieved year-over-year growth of up to 30% in revenue, increased the bottom line by 22%, and gained three market share points by improving targeted advertisement and implementing a new business model.
- Oversaw a $6 million marketing and business budget, allocated funds, and established marketing and sales goals for the team/region.
- Created a successful business model for an inside sales team handling over 200 B2B clients, resulting in company-wide recognition and benchmarking for replication.
- Improved sales performance through account planning, redesigning sales processes, and integrating sales, products, and marketing teams.
Head of the Acceptance & Merchant Acquiring Network
MasterCard
Miami
Fec2003 - Dec2006
- Increased the number of merchant locations and dollar volume (GAV) by directing regional sales and marketing operations for merchants and ATMs network, e-commerce, introducing new concepts and technologies to enhance payment processing at the point of sale and online (NFC POS terminals/e-commerce - first virtual card account).
- Implemented new acquiring business models, interchange revision, new ISOs/marketplaces policies, and increased merchant acceptance locations and ATMs.
- Financially managed the LATAM acquiring business, resulting in an improved bottom line for the acquiring operation. Oversaw the merchant network and acquirers for rules and standards, franchise compliance, fraud prevention, and chargeback management.
- Launched the first e-card (virtual card number) program. Introduced EMV chip cards in Brazil, setting a benchmark for other countries.
Card/Transactions Processor, SaaS Provider
Compass Plus Inc.
01.2018
- I led Business Development and Sales for the US, Canada, LATAM, Central America, and the Caribbean, successfully growing the company's business and profits by attracting new customers. My objectives included expanding into the US, Canada, and LATAM markets, acquiring new clients, managing direct sales and indirect channels, building partnerships, and overseeing overall market development.
Education
Master of Business Administration (MBA) - Business Administration
Business School Sao Paulo/University of Toronto
Post-graduate Degree - Business Administration
ESPM - Escola Superior de Propaganda & Marketing
Bachelor's - Business Administration
Unitalo
Skills
- Strategic planning
- Sales management
- Product launch
- e-Commerce strategy
- Budget management
- Market development
- Human capital management
- P&L management
- Trend analysis
- International sales management
- Cross-functional teamwork
- Partnership development
- Business planning
- Financial management
- Revenue management
- Salesforce management
- Cross-functional team management
- Quality assurance
- Operations management
- Friendly, positive attitude
- Teamwork and collaboration
- Problem-solving
Certification
NMLS 2778933 - MLO
REALTOR - expired
Education, Languages Spoken, Citizenship
Languages: English, Spanish, and Portuguese.
Timeline
Card/Transactions Processor, SaaS Provider
Compass Plus Inc.
01.2018
Digital Lending
FINSTAR Group
01.2015 - 01.2017
Vice President, Head of Digital Payments, E-commerce and Payment Gateway
MasterCard International
01.1998 - 2015
Post-graduate Degree - Business Administration
ESPM - Escola Superior de Propaganda & Marketing
Bachelor's - Business Administration
Unitalo
Country Manager (Sub Regions)
MasterCard
Jan2005 - Feb2010
Head of the Acceptance & Merchant Acquiring Network
MasterCard
Fec2003 - Dec2006
Master of Business Administration (MBA) - Business Administration
Business School Sao Paulo/University of Toronto
What Have I Done Over the Years?
- Sales/Business Development/Account Management/Partnerships.
- Headed an e-commerce payment gateway/fraud prevention SaaS, risk management solutions, and analytics services for better business insights.
- Launched a full digital consumer lending FINTECH startup (payday loans) and served as CEO of the operation in Brazil.
- Lived the daily operations of credit card issuing and merchant-acquiring payment transactions.
- Led digital transformation/innovation projects.
- Developed GTM plans for digital payments targeting businesses, consumers, e-wallets, and e-money at Mastercard.
- Experience in digital marketing, social media ad & digital sales enablement, direct sales, large accounts management, and sales channels.
- Led complex projects and launched new products and concepts.
- Advisory Board Member, Consultant/Contractor in FINTECH projects, and digital banking.
As a consultant
- Advised several clients from GLG (Gerson Lehman Group) and BTG (Business Talent Group) in ad hoc consulting sessions.
- Consulting on developing QR code/mobile/digital payment solutions for a taxi/cab mobile app payment project similar to Uber for startup 2GOTRIPS.
- Consulted for AB InBev on a global B2B2C digital transformation project overseeing digital mobile payments and embedded payments, redesigning the payments model and trader/consumers' payment interface, and managing the development of the digital payments’ roadmap.
- Advised a mobile bill payment startup in LATAM, Peru (kashio.net), and developed the strategic model for a mobile payments startup in Brazil with QR code (Zaptpay).
- Introduced EMV solutions for chip/contactless cards/wearables from a European chip provider in the US.
- Developed an e-commerce/acquiring strategy for high-risk merchants for US PE groups based on a global network of PSPs.
- Developed a mobile payment model for a European Uber-like business, negotiating with local payment providers.
- Developed digital marketing and client acquisition strategies for a behavioral coaching firm in Florida.
- Developed the concept/project for B2B/trader payments ecosystem and loyalty/rewards for a large beverage distributor in Brazil.
- Authored numerous ad hoc analyses/presentations/sessions on e-commerce trends, FINTECH, digital payments, e-wallets, card product analysis, and studies on interchange/MDR for financial investment firms, PEs, and investors.
Additional Roles
- MASTERCARD INTERNATIONAL, Product Development Director, Miami, FL, and Sao Paulo, Brazil
- REDECARD (currently Rede Itau) merchant acquiring business Citibank/Itaú Bank, Merchant Products Director. Managed the Redeshop PIN debit business.
- CREDICARD credit card issuer (Citibank/Itaú Bank), debit card business (Redeshop network/brand), E-Commerce Director, Sao Paulo, Brazil
Top Sales Award at MasterCard
Best sales result year 2012