Hi, I’m
Frank Amorese
Summary
Seasoned marketing and media executive with 20 years of experience in leading brand strategy, partnerships, and consumer engagement for global brands. Skilled in developing and executing multi-million dollar campaigns that significantly increase brand awareness and sales. Demonstrated leadership in managing large teams and fostering strategic relationships to drive business growth and operational efficiency. Proven track record in enhancing brand visibility through innovative media strategies and high-profile partnerships.
Overview
21
years of professional experience
Work History
Heineken UsaWhite Plains, New York
Vice President: Media, Partnerships & Experiences
07.2021 - Current
Job overview
- Drove brand growth and consumer connection by leading strategic media initiatives and partnerships.
- Managed a diverse group of 9 employees internally and supervised over 70 individuals at multiple external agencies.
- Crafted and executed a $200 million strategic investment plan, enhancing ROI by 20%.
- Managed end-to-end campaigns for high-profile US events, such as Coachella and Formula 1, overseeing brand activations and media touchpoints.
- Negotiated high-value deals with Marvel Studios, securing partnerships that elevated brand presence on global platforms.
Heineken UsaWhite Plains, New York
Sr Director Media & Creative Studio
01.2019 - 07.2021
Job overview
- Pioneered in-house creative studio, achieving significant cost savings and improving creative output quality.
- Achieved 7-figure creative fee savings, shortened creative development timeframes by 25%, and enhanced quality of creative output by 10%.
- Developed a transformative media strategy based on revised company objectives that tied investment directly back to incremental sales.
- Managed a highly successful 12-week project collaboration with the Boston Consulting Group, focused on elevating team proficiency via individualized and data-backed marketing techniques.
- Led HUSA Marketing's learning program, including authoring the learning agenda, career pathing, core competency and training program, ways of working, and roles & responsibilities.
Heineken UsaWhite Plains, New York
Media Director
06.2012 - 09.2016
Job overview
- Led media strategy development to achieve brand goals.
- Conducted and facilitated campaign workshops to identify highly effective receptivity moments.
- Led regular information sharing sessions to provide strategic digital thought leadership to Heineken USA/Global.
- Developed a concise and impactful mission statement for the Heineken USA Media Team that supported broader marketing and company goals
MindShareNew York, NY
Partner, Group Planning Director
03.2010 - 06.2012
Job overview
- Managed $100+ million in media investment and supervised a team of 12 media strategists
- Led inter-agency teams (5-6 agencies) to deliver creative ideas and strategies and meet client objective
- Maintained key relationships with Unilever's Executive Management, Media, and Brand Leadership teams.
- Developed Unilever's approach to sports for the male portfolio.
- Launched Dove Men and Journey’s To Comfort campaign (Adweek’s 2011 Media Plan of the Year)
The Media KitchenNew York, NY
Associate Media Director
08.2007 - 03.2010
Mindshare / MaxusNew York, NY
Media Supervisor
12.2004 - 08.2007
BBHNew York, NY
Media Planner
05.2003 - 12.2004
Education
Cornell UniversityIthaca, NY
Bachelor of Science
05-2002
University Overview
- Advanced leadership skills acquired through training with McKinney Rogers, Spencer Stuart, and Minds Open
Skills
- Strategic Planning
- Team Leadership
- Analytical Thinking
- Deal Making
- Financial Acumen
- Consumer Insights
- Results-Driven
- Relationship Building
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Achieved 20% ROI increase by introducing strategic analysis for all media plans
- Collaborated with data and insights team in the development of individualized data driven marketing way of working
- Delivered test and learn plan that delivered multiple "7 figure insights"
- Developed "personal development plan" training program for myself and my team to ensure personal and professional growth
- Reworked Partnership strategy to increase working investment ratio by 50%
Affiliations
Member of Netflix Client Leadership board
Member (former) of Disney Client Leadership board
Longest standing member of Heineken USA Marketing Leadership Team
Timeline
Vice President: Media, Partnerships & Experiences
Heineken Usa
07.2021 - Current
Sr Director Media & Creative Studio
Heineken Usa
01.2019 - 07.2021
Media Director
Heineken Usa
06.2012 - 09.2016
Partner, Group Planning Director
MindShare
03.2010 - 06.2012
Associate Media Director
The Media Kitchen
08.2007 - 03.2010
Media Supervisor
Mindshare / Maxus
12.2004 - 08.2007
Media Planner
BBH
05.2003 - 12.2004
Cornell University
Bachelor of Science
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