Summary
Overview
Work History
Education
Skills
Leadershipstyle
Timeline
Generic

FRANK BARNETT

Experienced Marketing Leader
Melissa,TX

Summary

Resourceful and KPI-driven professional with a balance of creativity, data analysis, and brand development expertise. Innovative and results-driven marketing executive with over a decade of experience in driving user acquisition, retention, and engagement through data-informed strategies and cutting-edge digital marketing techniques. Proven track record in developing and executing high-impact growth strategies, managing paid advertising campaigns, and optimizing lifecycle marketing initiatives. Adept at leading high-performing teams, managing budgets, and leveraging customer data to inform decision-making and achieve revenue growth. Skilled in fostering cross-functional collaboration to align marketing efforts with broader business objectives. Expert in utilizing marketing automation tools and platforms to enhance operational efficiency and deliver consistent, impactful messaging. Passionate about leveraging technology to drive growth and committed to continuous improvement through effective optimization strategies. Creative marketing executive well-educated in web-based advertising, data analysis, and publication marketing. Highly motivated visionary with 15+ years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.

Overview

16
16
years of professional experience

Work History

Fractional Chief Marketing Officer

Catalyst Growth Ventures
1 2023 - Current
  • Partner with founders and C-Suite to synchronize brand story with product and sales messaging, ensuring a cohesive market presence
  • Establish scalable marketing processes and systems, driving growth without increasing headcount
  • Leverage marketing technology to streamline and automate processes, ensuring a consistent brand experience and efficient internal operations.

VP, Marketing

MPS Acoustics (FKA: Speech Privacy Systems)
01.2009 - 01.2023
  • Shaped the tone, vision, and direction of the marketing organization; conducted deep dives to generate data-driven insights that shape and inform the broader marketing strategy
  • Evaluated CRM data/analytics to enhance the reach and impact of all marketing and brand initiatives
  • Provided leadership, oversight, and direction for global teams of marketing, sales, and operations staff; ensured they were fully trained, supported, and optimally positioned to generate maximum value for MPS Acoustics.

Education

Master of Arts - Biblical Studies

Dallas Theological Seminary
Dallas, TX
05.2007

Bachelor of Science - Agricultural Development

Texas A&M University
College Station, TX
05.2000

Skills

Strategic Planning & Execution

ABM

SEO & SEM Strategist

Data Analysis & Reporting

Social Media Marketing

Lead Generation/Follow-Through

Customer Segmentation/Outreach

Demand Generation Strategies

Business Process Optimization

Operational Change Management

Multi-Channel Content Creation

Cross-Functional Collaboration

Team Leadership & Development

Go-to-Market Strategies

Analytical Problem Solver

Campaign Management

Sales Enablement

Project & Program Management

Conversion Rate Optimization

CRM (Hubspot, Salesforce, Zoho)

data analytics

search engine optimization

multi-channel marketing

social media marketing

brand development

content creation

digital advertising

Multimedia Communications

Web Analytics

E-commerce Strategies

Establishing KPI Metrics

Brand Awareness

Product Launches

Marketing Channel Development

Digital Marketing

Online Advertising

Strategic Marketing

Direct Email Marketing

Business Development

Competitive Analysis

Campaign coordination

Strong Work Ethic

Relationship Building

Integrated Marketing

Strategic Planning

Creative Thinking

Revenue Generation

Marketing Analytics

Collateral development

Content Strategy

Traditional marketing strategies

CRM Management

Leadershipstyle

Collaborative, empowering leader; aligns teams toward common goals and tactical priorities by effectively communicating both individual and team success metrics

Timeline

VP, Marketing

MPS Acoustics (FKA: Speech Privacy Systems)
01.2009 - 01.2023

Fractional Chief Marketing Officer

Catalyst Growth Ventures
1 2023 - Current

Master of Arts - Biblical Studies

Dallas Theological Seminary

Bachelor of Science - Agricultural Development

Texas A&M University
FRANK BARNETTExperienced Marketing Leader