Tenacious Sales Executive with a proven track record in maximizing core account potential as well as leading new business development. Recognized for assessing operational needs and developing solutions to save costs, improve revenues, and drive customer satisfaction. Resourceful and well-organized with an excellent leadership and team building record.
Overview
16
16
years of professional experience
3
3
Languages
Work History
Director of Operations
FB Services, LLC
Fort Lauderdale, FL
12.2020 - Current
Consulting services provided to share my expertise and knowledge to help businesses attain goals and solve problems, specializing in Beauty industry.
Responsible for creating relationships with new customers through cold calling and warm leads.
Participate in hiring, training, and ongoing coaching of leadership staff to ensure execution.
Help conduct performance reviews on a regular schedule.
Partner with HR in all employee relation activities including Process Improvement plans, coaching, steps of discipline and termination.
Available as resource and mentor to leadership and team members.
Plan, Implement, direct, evaluate, monitor, and forecast budgets and costs to achieve financial objectives.
Communicates and explains new directives, policies, procedures to managers; for major changes, meets with entire operations staff to explain changes, answers questions and maintain morale.
Monitor inventory control initiatives on a daily, weekly, and period end cycle.
Execution of Plant data collection, Key Process Indicators (KPI) reporting and weekly Scorecard participation.
Sets a high standard for personal and leadership professionalism.
Responsible for developing, implementing, and sustaining the use of Standard Operating Procedures (SOP), Job Instructions (JI), and other tools to ensure the entire team is trained and expectations are clear.
Director of US Business Development
Posh N Bae Brand Management & Export
Los Angeles, CA
09.2019 - 12.2020
Led a sales department of five employees. Established a competitive sales force by offering aggressive compensation, desirable benefits packages, and performance-driven sales-incentive programs.
Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions, and developed standards for customer relationship management.
Secured $100k in new revenue by performing cold-calling and follow-ups with leads
Conferred with existing and potential customers to assess requirements and propose optimal sales performance solutions
Coached customers' staff and demonstrate product use and maintenance
Planned marketing initiatives and leveraged referral network to promote business development
Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches
Regional Sales Director- NA/LATAM
Hempz
Fort Lauderdale, FL
04.2018 - 04.2019
Responsible for National, Distribution and Mass channels (Walmart.com, Staples, SalonCentric, CosmoProf and Beauty Brands ($7MM+)
This entailed Joint Business Planning (JBP) which included executing promotional grids, inventory control and retail support ($1.5M value). As a result, territory sales increased YoY by 20%
Analyzed sales data and created reports to help understand trends. With these reports I was able to identify a negative sales trend with a particular account. Once resolved, it resulted in a sales increase of 5% in the first quarter
Liaised between the third-party sales consulting firm (The Kirschner Group) to expand the portfolio into the LATAM market. Successfully opened eight countries generating $200k in one year
Collaborated with our demand planning and logistics department to forecast inventory needs for seasonal promotions and ensured products arrived on time. Assisted with the Sept/Oct 2018 launch which resulted in an overall quarter sales increase of 8%
Aligned with our Education department to ensure that all educational needs were met
Partnered cross-functionally (Marketing, Demand Planning, Accounting & Logistics) to get the appropriate resources to secure the business with top prospects
Worked with our Marketing department to create our portfolio booklet in English & Spanish to launch in both USA and LATAM markets
Monitored trends in customer buying habits, market conditions and competitor actions to adjust sales goals and strategies
National Account Executive
Unilever Company- TIGI Linea
Miami, FL
01.2016 - 03.2018
Responsible for Top Chain Accounts (Ulta, Beauty Brands and Military) $14M+ value
This entailed Joint Business Planning (JBP) which included incentive programs, promotional grids and retail support ($2M value)
Managed accrual budgets and was responsible for reducing discretionary spending by 5%
Collaborated with Demand Planning and Logistics departments to forecast inventory needs for various promotions to ensure products arrived on time
Assisted with launch of our curl launch into top account that resulted in a100% fill rate and sales of $200K
Worked closely with Education department to ensure that all educational needs for accounts were met; this consisted of monthly meetings to discuss implementation of customized educational calendars for each client and provided resources to these seminars such as products and collateral material
Liaised closely with Marketing department to create special promotions. Assisted in creating a specialty "birch box" for a particular account that increased sales by 10% for front half of the year
Developed relationships with top prospects in the market that led to new distribution for TIGI Linea brands
Opened three accounts that resulted in an additional $1M in sales for the year
Procter &
Field Education Account Manager
Procter & Gamble- WELLA
Miami, FL
03.2015 - 12.2015
Responsible for conceptualization and execution of our Chains accounts educational needs
Accounts included Ulta, Red Door, JCPenney's, SalonCentric (Chains division represented $150M annually)
Created annual Education plans/JBPs for each account to create strong relationships with the customer
Delivered objectives thru education and drove vertical and horizontal distribution across all customer types
Prospected for new accounts to increase business potential to the territory aligned with Sales
Created relationships with top prospects in the market that lead to new distribution for P&G brands
Developed and maintained a target list of top prospects aligned with Sales
Worked cross-functionally to get appropriate resources to secure business with top prospects
Regional Sales Manager
Procter & Gamble -WELLA
Miami, FL
07.2006 - 02.2015
Liaised between distributor and P&G by providing support of an 18-person sales force in Florida and Puerto Rico; ($4M annual revenue respectively) through detailing, sales meetings and promotional forecasting. As a result, my territory maintained a steady growth of 2%-3% yearly
Average points per distributions reached 80-100 new doors yearly (stores and salons)
Responsible for 71 Top Accounts ($20K+). This entailed Joint Business Planning (JBP) which included incentive programs, promotional grids and retail support ($1.5M value)
Worked closely with Education department to ensure that all educational needs for our salons were met. This consisted of monthly meetings with accounts, implemented customized education calendars for each salon and provided resources to these seminars such as products or collateral material
Collaborated closely with Marketing department's partner on the island to create special promotions
Worked closely with national school division to help grow and build the business. Accounts included (American Academy, Beauty Schools of American, Century College (PR) and International Academy)
Partnered with BSG to open doors in several territories (increased accounts by 50% from 2012-2015)
Education
Bachelor of Science - International Business
Florida International University
Miami, FL
Skills
Business Planning
Cross-Functional Leadership
CRM systems- ClickUp, Salesforce
Forecasting
Inventory control
Microsoft: Word, Excel, Powerpoint
Multi-line representation
Performance analysis
Product Knowledge
Promotional sales events
Public Speaking
Trend analysis
Sales upselling and cross-selling
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Professional Working
Timeline
Director of Operations
FB Services, LLC
12.2020 - Current
Director of US Business Development
Posh N Bae Brand Management & Export
09.2019 - 12.2020
Regional Sales Director- NA/LATAM
Hempz
04.2018 - 04.2019
National Account Executive
Unilever Company- TIGI Linea
01.2016 - 03.2018
Field Education Account Manager
Procter & Gamble- WELLA
03.2015 - 12.2015
Regional Sales Manager
Procter & Gamble -WELLA
07.2006 - 02.2015
Bachelor of Science - International Business
Florida International University
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