FRANK CARRASQUILLO
New York,NY
Summary
Creative Visual Merchandising Manager with well trained critical eye. Offering over 20 years of experience in the fashion industry including luxury. Committed to creating impeccable visual displays to express the brands vision and increasing sales.
Overview
19
19
years of professional experience
Work History
Regional Visual Merchandiser
Gucci
04.2021 - Current
- Planning store flips for implementing monthly directives and window updates.
- Leading and training team members.
- Photographing stores and creating power point presentations with images and floorplans for corporate partners.
- Communicating and maintaining relationships with vendors, ensuring timely delivery of fixtures and materials required for seasonal updates.
- Ensure brand consistency throughout the region by conducting regular audits of store presentations and providing actionable feedback to team members.
Visual Merchandising Manager
Michael Kors
09.2019 - 06.2020
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Opening and closing management procedures.
Visual Manager
REISS
08.2016 - 11.2018
- Create visual merchandising guides to communicate store guidelines, layout principles, visual dressings and signage in effective and actionable way.
- Store achieved not less than 10% over goals every month.
- Plan and lead weekly floor moves in order to best utilize stores architecture.
- Managed analytical reports to identify and track sales activities and customer trends.
Regional Visual Manager/ Director of Stores
ZARA
12.2004 - 12.2012
- Plan commercial displays to entice and appeal to customers.
- Opened over 25 new stores across the country.
- Development of the Visual Merchandising team.
- Attended seasonal trainings in Spain and conducted them in the United Estates.
- Promoted to Director of Stores on June 2009.
- Manage 9 Men's Departments.
- All nine stores carried Accessories, Leather goods, Ready to Wear, and Footwear.
- Each year the region had an average increase in their budget of 35% from their LY
- Monitor and analyze sales records, trends, or economic conditions to anticipate consumer buying patterns
Education
Bachelor of Business Administration - Marketing
Interamerican University of Puerto Rico
Puerto Rico2002
Skills
- Photography
- Visual Merchandising
- Leadership
- Training and Development
- Adobe photoshop/ Lightroom
- Microsoft Office
- Visual Merchandising Strategy
- Cross-Functional Teamwork
- Business Administration
- Marketing
Timeline
Regional Visual Merchandiser
Gucci
04.2021 - Current
Visual Merchandising Manager
Michael Kors
09.2019 - 06.2020
Visual Manager
REISS
08.2016 - 11.2018
Regional Visual Manager/ Director of Stores
ZARA
12.2004 - 12.2012
Bachelor of Business Administration - Marketing
Interamerican University of Puerto Rico
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