Frank Jones

I enjoy developing unstoppable SEO processes that ensure I outrank and out-strategize competitors every time.

Leveraging my expertise, I doubled the top 10 keywords for Aspire's SaaS brand in under a year, increasing the amount of top 10 keywords from 140 to 380.

I built an SEO Content Roadmap and created Aspire's SEO content process in Asana from the ground up which resulted in a significant boost in organic SEO MQL count and number of top 10 keywords since joining Aspire in May 2022.

One of my proudest achievements is automating the internal linking process for Aspire's writers down to just one click using a custom Google Apps Script.

I also developed a custom app from scratch to facilitate Pain Point/Product Lead writing in our SEO content, making customer, product team, and subject expert interview transcripts easily searchable and filterable so the writers can find the exact information they need to write better SEO content.

Solutions I have developed like these have enabled Aspire's content team to streamline the process and focus on producing high-quality content.

I engineered Aspire's SEO briefing process to deliver detailed and precise instructions to writers, ensuring an ideal SEO HTML structure, faster editing, less feedback, and faster publishing. All companies could use process improvements in this area.

Additionally, I have experience managing external SEO vendor/agency relationships to ensure link building and SEO content initiatives stay on track.

Overall, I'm committed to delivering outstanding results given the appropriate resources and continuously refining our SEO strategy to stay ahead of the curve.

My passion for systems building drives me to go above and beyond, delivering exceptional results for whatever company I work for.

✅Supervised internal team of content writers with goal of publishing 10 high quality SEO content pieces a month.

✅Created SEO style guide for internal and external content writers.

✅Developed and implemented a structured rank tracking taxonomy in Accuranker to track content performance across different content types and different sections of the site.

✅Made Aspire's SEO content production process more efficient by creating a well-organized Asana board. This board includes all necessary stakeholders and was structured with clear statuses and columns, so everyone knew what to do and when to do it.

✅Supervised 2 external SEO vendors, 1 for link building and 1 for SEO content brief creation.

✅Increased Top 10 Keywords in 10 months by 80% for SaaS brand (140 to 380).

✅Built SEO Content Roadmap with over 200+ topics and 8 different content types from ground up.

✅Automated internal linking process down to one click with a custom Google Apps Script I created.

✅Created a custom App to help writers implement Pain Point / Product Lead writing by making customer, product team, and subject experts interview transcripts searchable and filterable.

✅Engineered SEO briefing process to deliver extremely detailed and precise instructions to writers, ensuring ideal SEO HTML structure, faster editing, less feedback, and faster publishing.

• HubSpot Inbound Certification (Credential ID: 24-5996299-1529175642120)
• Google AdWords Fundamentals Certification (Credential ID: 15578041)