FRANK LAWRENCE III
Washington,DC
Summary
Experienced with creating and managing effective content strategies to enhance brand visibility and engagement. Utilizes expertise in digital marketing and editorial planning to deliver cohesive content experiences. Knowledge of audience analysis and SEO best practices to inform content decisions.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Brand and Content Strategist
Greenwood Ave Agency
01.2022 - Current
- Develop and implement social media content calendars for Facebook, Instagram, Snapchat, and TikTok, aligned with brand voice and marketing objectives
- Create high-quality content, including images, videos, and infographics, that resonated with the target audience and increased engagement
- Analyze social media data to track campaign performance and identify areas for improvement
Long & Foster Real Estate
01.2013 - Current
- Prepare market analysis statistics, bid presentation for buyers & sellers, researched listings, set up title searches and home inspections
- Promote sales through advertising; worked with more than 40 websites to promote seller's home, hosted open house events, and participated in the multiple listing services
- Established positive flow of communication with agents, clients, attorneys, and all personnel involved in closing transactions
- Negotiate contracts with agents representing buyers and sellers
- Facilitate the closing process on behalf of the clients and insured that all parts of the contracts were met prior to closing
Trillectro Music Festival
01.2012 - Current
- Implement marketing campaigns for concerts and festivals, including advertising campaigns, digital asset development, social media strategy, influencer marketing campaigns, and ticket/merchandise bundling- resulting in YOY growth in impressions, engagement, and attendance
- Guide the creative direction for Trillectro, including pitch decks, handbills, digital flyers, social media assets, stage scrims, fencing banners, and front-end web development
- Help secure over $500,000 in sponsorship dollars from major brand partners, including Jordan, Reebok, Heineken, AnheuserBusch, Pepsi, and many others
Education
Bachelor's Degree - Business Administration
Morgan State University
01.2013
Diploma -
DeMatha Catholic High School
01.2005
Skills
- Operation & Logistics
- Graphic Design
- Project Management
- CRM & Email Marketing
- Advertising Strategy
- AI-Driven Content Creation & Optimization
- AI Tools for Marketing (eg, ChatGPT, Midjourney, Canva Magic Studio)
- Content strategy development
- Conversion optimization
Certification
- Maryland Real Estate License
- Meta Social Media Marketing Professional
- Microsoft Office Specialist
- Brand and Content Specialist
Timeline
Brand and Content Strategist
Greenwood Ave Agency
01.2022 - Current
Long & Foster Real Estate
01.2013 - Current
Trillectro Music Festival
01.2012 - Current
Diploma -
DeMatha Catholic High School
Bachelor's Degree - Business Administration
Morgan State University
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