Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Frank M Patierno

Boca Raton,FL

Summary

Proven leader bringing demonstrated record of team building, relationship fostering, and profit growth. Outstanding track record for cultivating individual's and team's strengths within changing environments. Offers creative and innovative sales solutions for clients, resulting in high-level performance. Always seeking to improve self and organization.

Overview

21
21
years of professional experience

Work History

VP of Strategic Partnerships

fullthrottle.ai
Malvern (Remote), PA
08.2021 - Current
  • Implemented comprehensive strategy for prospecting, lead generation and network growth in home improvement and services sectors.
  • Achieved top performance in sales, customer acquisition, and client retention over three consecutive years.
  • Increased annual revenue by eightfold from January 2023 until the end of 2024.
  • Expanded client base from 0 to over 60 monthly accounts.

Regional Sales Manager

Effectv (Comcast Spotlight until 11/19)
Atlanta, GA
08.2014 - 01.2021
  • #1 Regional Team for both interactive and linear billing in 2017, 2018, and 2019.
  • Surpassed $36MM revenue goal while managing a team of 8 during organizational changes.
  • Achieved more than $2MM in new yearly income each year from 2016 to 2019.
  • Led development of leading audience analytics team's annual projects from inception in 2016 through 2020.
  • Cultivated strong relationships with C-Suite executives, Media Directors, and Planners.
  • Developed, conducted and coordinated with internal stakeholders business pitches and sales presentations supporting the product value proposition.
  • Recruited, interviewed, and hired individuals bringing exceptional talent and well-developed skill to already successful sales division.
  • Formulated, implemented, and maintained strategic advertising accounts and sponsoring deals.
  • Strategically leveraged the use of data, analytics, and addressable targeting to help clients, partners and agencies maximize the power of television on all platforms to grow their business.

Regional Account Executive

Comcast Spotlight
Atlanta, GA
09.2010 - 08.2014
  • Promoted to Regional Sales Manager in 2014 upon strength of expanding revenue each of the 4 prior years.
  • Grew account base from $3M annually to over $6.9MM through consultative sales approach, introducing pertinent research to aid in decision process, and outstanding customer service.
  • Enthusiastically used and advocated for the company's game-changing technology, products, and services with focal point on the digital tools and experience.
  • Strategically developed, served, and maintained a base of regional clients and agencies to achieve established annual sales goals.
  • Architect and negotiator of strategic partnership deals to drive revenue and facilitate long-term agreements and commitments.
  • Analyzed, developed, and presented advertising proposals to support client or agencies activities and products, consistently exercising independent judgement and discretion in matters of significance.
  • Leveraged Ad Sales tools, maintained up-to-date customer and prospect records, and participated in development of sales forecasts, while completing required documentation and reporting for the proper processing of contracts.

Local Account Executive

WAGA FOX5 - 21st Century Fox
Atlanta, GA
09.2003 - 09.2010
  • Closed $5MM, station's largest annual deal in company's history through consistent engagement with customers.
  • 2 Time Super Bowl Trip Attendee - distinction for top sports sellers among FOX TV stations.
  • Implemented professional sales presentations to creatively communicate product quality and market comparisons.

Education

Bachelor of Arts - History

Providence College
Providence, Rhode Island

Study Abroad Program

Richmond College
Florence

Skills

  • Developing Short and Long Term Sales Strategy
  • Guiding, Mentoring, and Managing Teams
  • Client Prospecting and Partnership Development
  • Delivering Best-In-Class Marketing Solutions
  • Identifying and Capturing New Opportunities
  • Matching Client Needs and Strategic Initiatives
  • Presentation, Influencing, and Negotiating Skills
  • Account Management and Increasing Retention
  • Delivering Market Results and Revenue Goals
  • Multi-Tasking and Prioritization Skills
  • Executive Presence and Interpersonal Skills
  • Problem-Solving and Research Skills

Affiliations

2023 Recipient fullthrottle.ai Challenge Coin

2021 Boca Helping Hands Volunteer

2020 Boca Raton Toastmasters Club #3299 Member

2018 Comcast Spotlight Jackie Tyler Jessup Spirit Award Winner

2017 Executive Toastmasters Club #266 Speaker of the Year

2016 Executive Toastmasters Club #266 Most Improved Speaker

2013 Comcast Spotlight President's Club Recipient

Timeline

VP of Strategic Partnerships

fullthrottle.ai
08.2021 - Current

Regional Sales Manager

Effectv (Comcast Spotlight until 11/19)
08.2014 - 01.2021

Regional Account Executive

Comcast Spotlight
09.2010 - 08.2014

Local Account Executive

WAGA FOX5 - 21st Century Fox
09.2003 - 09.2010

Bachelor of Arts - History

Providence College

Study Abroad Program

Richmond College

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Frank M Patierno