FRANK SANTANA
NEW YORK CITY,NY
Summary
High-energy Store Manager bringing extensive experience in retail settings. Set and enforced consistent standards to maintain staff satisfaction and meet performance targets. Dynamic relationship-builder with organized nature and sound judgment focused on maximizing team efficiency. Seasoned Store Manager specializing in management of retail locations. Polished professional skilled at training employees on exceptional customer service etiquette and sales techniques. Gifted in overseeing all facets of customer-facing and back-end operations.
Overview
31
31
years of professional experience
Work History
Store Manager
FLOORING AND CARPET DESIGN CENTER
03.2022 - Current
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Streamlined purchasing processes, negotiating with vendors for better prices and payment terms.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Sales Associate
Tf Andrew Carpet One Floor
04.2014 - 01.2020
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Organized in-store promotions and events to increase foot traffic and drive additional sales opportunities.
- Provided personalized shopping experiences for repeat customers by remembering their preferences and offering tailored recommendations.
- Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates.
- Participated in team meetings and training sessions regularly for continuous professional development within the retail industry.
- Minimized wait times for customers during peak hours, maintaining a high level of customer satisfaction.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Managed returns, exchanges and refunds in accordance with store policy.
- Answered customer questions about sizing, accessories, and merchandise care.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Engaged with customers to build rapport and loyalty.
- Solved customer challenges by offering relevant products and services.
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Engaged with customers to effectively build rapport and lasting relationships.
- Listened to customer needs and desires to identify and recommend optimal products.
Sales Associate
Flooring Liquidators
01.2010 - 01.2014
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Organized in-store promotions and events to increase foot traffic and drive additional sales opportunities.
- Maintained accurate inventory records to ensure adequate stock levels, minimizing out-of-stock situations that could impact customer satisfaction.
- Assisted in training new staff members on company policies, product information, and sales techniques for a seamless onboarding experience.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Minimized wait times for customers during peak hours, maintaining a high level of customer satisfaction.
- Assisted in the development and implementation of marketing initiatives to promote store events and special promotions.
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to build rapport and loyalty.
Sales Associate
EINSTEIN MOOMJY
03.2007 - 03.2010
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Provided personalized shopping experiences for repeat customers by remembering their preferences and offering tailored recommendations.
- Participated in team meetings and training sessions regularly for continuous professional development within the retail industry.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions about sizing, accessories, and merchandise care.
Sales Associate
SAMS FLOORING COVERING
01.1993 - 01.2007
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Assisted in training new staff members on company policies, product information, and sales techniques for a seamless onboarding experience.
- Minimized wait times for customers during peak hours, maintaining a high level of customer satisfaction.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions about sizing, accessories, and merchandise care.
- Engaged with customers to build rapport and loyalty.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
Education
High School Diploma -
GEORGE WASHINGTON HIGH SCHOOL
549 Audubon Ave, New York, NY 1004006.1983
Skills
- Talent Recruitment
- Team Development
- POS Systems
- Competitor Monitoring
- Employee Training
- Store Merchandising
- Customer Service Management
- Operations Management
- Payroll Management
- Shift Scheduling
- Supply Ordering
- Retail Inventory Management
- Bank deposit procedures
- Cash Management
- Customer Relations
- Store operations
- Customer Service
- Sales Strategies
- Operations
Accomplishments
- Exceeded monthly store sales goals [Number] months in a row.
- Increased sales by [Number]% by coaching department managers on new merchandising standards.
- Achieved [Result] by introducing [Software] for [Type] tasks.
Languages
Spanish
Full Professional
English
Native or Bilingual
Timeline
Store Manager
FLOORING AND CARPET DESIGN CENTER
03.2022 - Current
Sales Associate
Tf Andrew Carpet One Floor
04.2014 - 01.2020
Sales Associate
Flooring Liquidators
01.2010 - 01.2014
Sales Associate
EINSTEIN MOOMJY
03.2007 - 03.2010
Sales Associate
SAMS FLOORING COVERING
01.1993 - 01.2007
High School Diploma -
GEORGE WASHINGTON HIGH SCHOOL
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