Frank Selvaggi
Audience, Analytic, & Media Strategy
Lighthouse Point,FL
Summary
Proactive Senior Director with 10 years of marketing leadership. Develops holistic strategies to obtain optimal growth and KPI attainment. Drives key relationships with clients and internal teams to keep processes fluid and moving.
Overview
7
7
years of post-secondary education
12
12
years of professional experience
Work History
Sr. Director of Analytics and Strategy
Merkle, Inc
Fort Lauderdale, FL
01.2019 - Current
- Grew an omni-channel marketing strategy for AT&T customer acquisition program by three-fold in twenty months.
- Provided thought-leadership tools that have informed the most senior level of AT&T retail solutions.
- Cost per acquisition of new customers has improved 230% as a result of new segmentation and program engineering.
Director of Analytics and Optimization
Harland Clark
Fort Lauderdale, FL
01.2017 - 01.2019
- Engineered the scalable analytics engine of Harland Clarke’s deposit acquisition solution – Acquisition Accelerator. Enhanced analytics reduced cost per acquisition from $442 average in 2016 to $115 in 2017.
- Architected a HIVE-based industry database for sixty-plus financial institutions. The platform has reduced the business’s headcount, improved the speed of product deployment, and provided an institutionalized framework for continued development.
Director of Direct Marketing
Chewy.com
Dania Beach, FL
01.2015 - 01.2017
- Developed and executed $22M direct mail program for one of the fastest growing online retailers in the country. By the end of 2016, the mail program became the largest offline media program for an ecommerce company in the country.
- Created and managed a robust suite of television reporting metrics, which allowed the organization to drive direct response television cost per acquisition from over $200 to under $90.
Director of Product & Analytics
Datamyx
Boca Raton, FL
01.2011 - 01.2015
- Responsible for strategic customer modeling, profiling, and marketing segmentation via R and SPSS.
- Developed families of in-market indices to predict purchasing intent; responsiveness to direct marketing campaigns; and demographic groupings.
Budget Analyst
United States Department of Defense
Washington, DC
01.2008 - 01.2010
- Established and audited KPIs for the US Intelligence Community; Identified efficiencies and performance issues through SPSS, SQL and dashboard software.
Education
Masters of Business Administration - Strategy and Finance
University of London And University of Edinburgh
08.2010 - 12.2011
Masters of Science - International Political Economy
London School of Economics And Political Science
08.2007 - 12.2008
Bachelor of Arts - Economics And Political Science
Indiana University
08.2002 - 05.2007
Skills
Audience Analytics
Timeline
Sr. Director of Analytics and Strategy
Merkle, Inc
01.2019 - Current
Director of Analytics and Optimization
Harland Clark
01.2017 - 01.2019
Director of Direct Marketing
Chewy.com
01.2015 - 01.2017
Director of Product & Analytics
Datamyx
01.2011 - 01.2015
Masters of Business Administration - Strategy and Finance
University of London And University of Edinburgh
08.2010 - 12.2011
Budget Analyst
United States Department of Defense
01.2008 - 01.2010
Masters of Science - International Political Economy
London School of Economics And Political Science
08.2007 - 12.2008
Bachelor of Arts - Economics And Political Science
Indiana University
08.2002 - 05.2007
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