FRANK VASQUEZ
Sahuarita,AZ
Summary
Results-driven Senior District Sales Manager with over 15 years in leadership and strategic planning. Developed and executed sales plans that fueled growth in competitive markets. Cultivated key client relationships to enhance satisfaction and drive team performance. Impacted business growth through targeted coaching and implementation of effective sales strategies.
Overview
1
1
Certification
25
25
years of professional experience
Work History
SENIOR DISTRICT SALES MANAGER
The Coca-Cola Company
Tucson, AZ
01.2020 - 05.2026
- Key leadership role within BODYARMOR responsible for delivering on annual sales goals to align with both short-term and long-term business objectives.
- Successfully manage the overall field execution of the Bottler at the retail level as it relates to the programming, promotions, distribution, merchandising and display activity to achieve aggressive sales objectives.
- Led strategic selling partner to maximize growth and ownership of execution expectations for Southern Arizona, achieving annual increases of 1 to 2%.
- Lead the relationship development with sales management of 7 bottlers and vertical leaders of retail companies to maintain both long-term and short-term business priorities.
- Created excitement and motivation for 7 sales teams to engage, coach and optimize sales objectives through strategic leadership.
- Maximize execution of all 12-20 chain promotional activities at store level - including, but not limited to: communication with chain management.
- I grew BODYARMOR by 5-10% and brought Powerade back to growing shares.
- Partnered with Marketing Manager to maximize regional opportunities and connect bottler leadership to execution and ownership of events, driving business sales objectives.
- Managed and motivated a team of 7 employees to enhance performance.
TERRITORY SALES MANAGER
Keurig Dr Pepper
Tucson, AZ
09.2017 - 01.2019
- Leadership role responsible for overseeing the sales, operations and P&L of a branch to meet financial and company objectives for profitability and growth.
- Managed sales force in expanding market penetration and ensured timely product delivery and proper merchandising of Keurig Dr Pepper brands like 7UP, Snapple, Core, Bai and other fan favorites to retail stores within territory.
- Established and monitored trade execution standards for direct store delivery, including account frequency, display diagrams, equipment sets, and service levels to enhance merchandising effectiveness.
- Successfully developed and communicated the business plan, established goals and objectives, monitored results and recourse as necessary to ensure the desired results.
- Established and monitored trade execution standards for Direct Store Delivery. Standards included account frequency, display diagrams, equipment sets, and account service levels, including merchandising standards.
- Coached branch leadership on sales, marketing, profit growth, and market share to align execution with strategic objectives.
- Managed customer relationships within territory to optimize brand presence and support overall business goals.
- Provided continuous customer relationship management within territory ensuring brand was optimized to support overall goals.
- Oversaw daily operations at DPSG location.
ROUTE SALES REPRESENTATIVE
Farmer Brothers
Tucson, AZ
01.2016 - 08.2017
- Serviced customers as scheduled, maintaining beverage stations to established standards.
- Sold and delivered coffee, tea, and related products to customers while supporting the warehouse.
- Consistently executed the Farmer Brothers customer call process to drive customer satisfaction and loyalty.
- Managed pricing adjustments to enhance sales and ensured the beverage station was set to standards at all times.
- Executed Farmer Brothers customer call process to enhance customer satisfaction and foster loyalty.
SALES MANAGER
Haralambos Beverage Company
Los Angeles, CA
10.2001 - 08.2015
- Held a key leadership role within BODYARMOR, Snapple, and Beer, delivering on annual sales goals to align with both short-term and long-term business objectives.
- Managed overall field execution of Bottler at retail level, overseeing programming, promotions, distribution, merchandising, and display activities to achieve aggressive sales objectives.
- Led territory initiatives to introduce and promote a variety of brands (Bodyarmor, Snapple, Smartwater, Vitamin Water, and Beer) to local retailers, aligning efforts with business objectives.
- Trained and developed 4 field Merchandisers, ensuring continuous support and performance management.
- Increased sales upwards of 5% with one of our biggest brands resulting in an award of 'Top Salesman.'
- Trained, developed, and managed 4 field Merchandisers.
Education
BACHELORS DEGREE - BUSINESS MANAGEMENT
University of Phoenix
Los Angeles, CAAA DEGREE - SPORTS MANAGEMENT
University of Phoenix
Los Angeles, CASkills
- Sales Strategy
- Market Penetration
- Customer relationship management
- Data Analysis
- Market Research
- Nielsen/IRI
- Sales Training
- Complex Negotiations
- Team Leadership
- Performance coaching techniques
- Management practices
- Brand Development
- Fact-Based Selling
- Presentation
- Storytelling
- Team leadership
- Sales strategies
Certification
Effective Leadership: Master Management Styles, Coursera, 07/26, AZ
Languages
- Spanish, Native
- English, Native
Timeline
SENIOR DISTRICT SALES MANAGER
The Coca-Cola Company
01.2020 - 05.2026
TERRITORY SALES MANAGER
Keurig Dr Pepper
09.2017 - 01.2019
ROUTE SALES REPRESENTATIVE
Farmer Brothers
01.2016 - 08.2017
SALES MANAGER
Haralambos Beverage Company
10.2001 - 08.2015
BACHELORS DEGREE - BUSINESS MANAGEMENT
University of Phoenix
AA DEGREE - SPORTS MANAGEMENT
University of Phoenix