Frank Waters
Austin,TX
Summary
On-demand CRM marketing specialist focused on analytical thinking, market balance, and program execution.
Experienced with managing customer relationships and improving user engagement. Utilizes data analysis and CRM tools to enhance customer retention and satisfaction. Track record of leading teams to optimize CRM processes and drive successful outcomes.
Overview
10
10
years of professional experience
Work History
CRM Manager
Frontdoor, Inc.
Memphis, TN
06.2022 - Current
- Developed and implemented CRM strategies to enhance customer engagement and retention.
- Analyzed customer data to identify trends and inform marketing initiatives.
- Collaborated with cross-functional teams to optimize CRM platform functionality.
- Led training sessions for staff on CRM best practices and system usage.
- Oversaw integration of new technologies to streamline customer relationship processes.
- Monitored performance metrics to evaluate effectiveness of CRM initiatives.
- Oversaw CRM platform updates and maintenance, ensuring optimal performance and minimal downtime.
- Evaluated the effectiveness of promotional campaigns using A/B testing methods, refining marketing messages for greater impact.
- Implemented targeted email marketing campaigns, resulting in higher open rates and conversions.
Associate Manager, CRM
Favor Delivery
Austin
10.2020 - 06.2022
- Focused on Runner-facing communications including end-to-end email, push notifications and in-app messaging campaign production and execution. Other Runner tasks include processing incentive bonus payouts for our delivery drivers, executing dynamic email waterfall campaigns, and alignment on CRM business needs and upcoming product improvements.
CRM Coordinator
Favor Delivery
Austin
01.2019 - 09.2020
- Focused on consumer and Runner-facing communications including end-to-end email, push notifications and in-app messaging campaign production and execution. In addition to these responsibilities, other consumer tasks include producing campaign ideas, testing copy and subject lines among consumers, closely monitoring consumer data and driving demand where needed.
- Other Runner tasks include processing incentive bonus payouts for our delivery drivers, executing dynamic email waterfall campaigns, and alignment on CRM business needs and upcoming product improvements.
Senior Content Quality Associate
Favor Delivery
Austin
01.2018 - 12.2018
- Focused on merchant menu data entry, maintaining merchant operating hours, and took lead in transitioning the content team into a new product tool.
Content Quality Associate
Favor Delivery
Austin
03.2016 - 12.2017
- Focused on merchant menu data entry, maintaining merchant operating hours and quality assurance checks.
Education
Data Analytics Boot Camp -
University of Texas at Austin
Austin08.2018
Bachelor of Science - Biochemistry
University of Texas at Austin
Austin12.2014
Skills
- Marketing Campaigns
- Marketing Strategy
- CRM
- Braze
- Data Analysis
- Looker Data Platform
- CRM integration
- Campaign management
- Multichannel marketing
- Marketing automation
- Message Gears
- Snowflake
- Looker
Timeline
CRM Manager
Frontdoor, Inc.
06.2022 - Current
Associate Manager, CRM
Favor Delivery
10.2020 - 06.2022
CRM Coordinator
Favor Delivery
01.2019 - 09.2020
Senior Content Quality Associate
Favor Delivery
01.2018 - 12.2018
Content Quality Associate
Favor Delivery
03.2016 - 12.2017
Bachelor of Science - Biochemistry
University of Texas at Austin
Data Analytics Boot Camp -
University of Texas at Austin