Frankie Baker
Tulsa
Summary
Experienced marketing manager with a strong background in creating and implementing innovative marketing strategies. Increased loan portfolios, drove brand awareness, and enhanced client engagement through various marketing solutions and channels. Skilled in managing marketing budgets, collaborating with cross-functional teams, and executing new market entry campaigns to achieve business objectives.
Overview
11
11
years of professional experience
Work History
AVP, Marketing Manager
BOK Financial
03.2023 - Current
- Creates, implements, and measures the effectiveness of the company's business loan campaigns, targeting existing bank clients, increasing the overall loan portfolio from $36MM to $52.3MM in two years
- Leads the creation of lifecycle marketing strategies and initiatives for business banking and digital delivery teams to engage clients at different stages of their journey
- Prepares detailed reports on campaign performance and presents findings to senior management
- Develops and executes new market entry marketing campaigns for new locations in new markets to BOKF
- Develops and executes prospective marketing campaigns to generate increases in accounts and overall deposit balances for business deposits
- Establishes and drives brand awareness and client engagement through various marketing solutions and channels
- Creates, implements, and drives the overall strategy for a new digital signage project within the BOKF branch footprint to continue increasing overall awareness and engagement amongst clients within locations
- Oversees the paid media strategy and partners with advertising agencies on strategies
- Collaborates with cross-functional teams to align marketing goals with consumer business objectives
- Manages marketing budgets related to business banking and ensures optimal allocation of resources
Marketing Strategist
Hillcrest Healthcare System
03.2021 - 02.2023
- Conducted in-depth research to identify new market opportunities and consumer preferences to support campaign creations
- Assisted in setting specific marketing goals that align with the overall direction and business goals of hospital entities
- Developed digital campaigns to increase web traffic and engagement
- Tracked and measured marketing outcomes including marketing activities, response, sales, retention, and ROI
- Generated innovative ideas to promote the Hospital brand
- Developed and supported new marketing strategies, budget requests, projects, and marketing plans for multiple Ardent hospital entities
Marketing Manager
IBC Bank
02.2014 - 02.2021
- Oversaw all retail/commercial marketing, public relations, public affairs, and community initiatives for the IBC-OK charter
- Created new marketing strategies, objectives, and policies across 46 retail locations
- Worked alongside directors, executives, and retail leadership to establish community initiatives that aided in community development and growth
- Established and maintained the marketing and community initiative budgets of $2.5MM
- Created and implemented employee relations initiatives
- Managed monthly IBC-OK employee appreciation awards, highlights, and events
- Partnered with corporate marketing team to design IBC’s quarterly newsletters
- Coordinated IBC-OK employee charitable giving campaigns (i.e
- United Way)
- Collaborated with IBC-OK CEO to plan and execute customer/business development meetings and trips
- Coordinated all IBC-OK internal and external events for 1,200+ guests, along with monthly retail team-building and outside sponsorship events
- Oversaw IBC-OK’s community education programs
- Managed financial literacy program, increasing the number of students reached by 50,000 since 2014
- Worked with CEO and directors in determining and presenting A.R
- Sanchez Scholarships to graduating high school seniors throughout OK and North TX
Education
Bachelor of Science - Business Administration, Marketing
Oklahoma State University
Tulsa, OK05.2013
Skills
- Project Coordination
- Strategic Marketing Campaigns
- Artistic Guidance
- Partnership development
- Campaign management
- Meticulous Attention to Detail
- Event Coordination
- Brand promotion
- Creative and innovative
Community Service
Texans Can Academies, IBCCCDC, Junior Achievement, Allied Arts, Irving Hispanic Chamber, State Chamber of Oklahoma, United Way of Central Oklahoma, ECA Strategies, 2016 - 2021
Timeline
AVP, Marketing Manager
BOK Financial
03.2023 - Current
Marketing Strategist
Hillcrest Healthcare System
03.2021 - 02.2023
Marketing Manager
IBC Bank
02.2014 - 02.2021
Bachelor of Science - Business Administration, Marketing
Oklahoma State University
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