Summary
Overview
Work History
Education
Skills
Community Service
Timeline
Generic

Frankie Baker

Tulsa

Summary

Dynamic marketing and communications professional with over 10 years of experience driving strategic initiatives, content creation, and impactful campaigns across financial services, healthcare, and community-focused sectors. Specializes in crafting compelling messaging, managing integrated paid and social media strategies, and utilizing data-driven insights to optimize performance outcomes. Proven ability to collaborate effectively with executives and stakeholders to elevate brand presence and support organizational growth. Dedicated to delivering innovative solutions that resonate with target audiences, achieve measurable results, and foster long-term engagement.

Overview

12
12
years of professional experience

Work History

AVP, Marketing Manager

BOK Financial
03.2023 - 08.2025
  • Spearheaded marketing initiatives that grew the small business lending portfolio from $36MM to $52.3MM in two years.
  • Led integrated marketing strategies across business banking and digital delivery, using lifecycle and evergreen campaigns across digital, print, and experiential channels.
  • Managed paid media with external agencies, aligning campaigns with goals and improving ROI across digital and traditional platforms.
  • Led market entry campaigns for new branch launches, creating messaging and strategies that generated 300 new accounts and $6MM in deposits.
  • Directed the strategy and implementation of a digital signage network across branches, boosting in-branch engagement and visibility for key initiatives.
  • Reported campaign performance to senior leadership, delivering insights that shaped future strategy and budgets.

Marketing Strategist

Hillcrest Healthcare System
03.2021 - 02.2023
  • Conducted market research and consumer analysis to identify opportunities and guide campaign development across multiple hospital entities.
  • Supported strategic marketing goal-setting, ensuring initiatives aligned with business objectives while contributing to budget planning and project execution for Ardent Health Services.
  • Led the creation and rollout of targeted campaigns for the bariatric program, increasing patient enrollment and boosting service line visibility.
  • Developed and managed digital and social media campaigns that drove web traffic, grew engagement, and supported patient acquisition.
  • Tracked and analyzed marketing metrics—campaign performance, ROI, and retention—to optimize future strategies.
  • Contributed creative concepts and brand-building ideas to elevate the hospital’s market presence and strengthen community engagement.

Marketing Manager

IBC Bank
02.2014 - 02.2021
  • Oversaw marketing, PR, public affairs, and community engagement for 46 retail locations, strengthening brand presence across Oklahoma.
  • Managed a $4MM marketing and community initiatives budget, ensuring effective resource allocation and alignment with business growth goals.
  • Expanded IBC-OK’s financial literacy initiative to reach 50,000+ additional students since 2014, deepening community impact.
  • Partnered with executive leadership and retail teams to launch community-focused programs that supported local development and enhanced brand visibility.
  • Collaborated with the CEO on high-impact customer and business development events, including executive meetings and client appreciation trips.

Education

Bachelor of Science - Business Administration, Marketing

Oklahoma State University
Tulsa, OK
05.2013

Skills

  • Strategic Planning
  • Content & Campaign Development
  • Paid & Social Media Management
  • Stakeholder & Executive Collaboration
  • Event & Program Management
  • Budget Management
  • Communications & Community Relations
  • Data & Reporting

Community Service

Junior Achievement, United way of Central Oklahoma, Irving Hispanic Chamber, Texans Can Academies, State Chamber of Oklahoma, Allied Arts, IBCCCDC, ECA Strategies, Catholic Charities

Timeline

AVP, Marketing Manager

BOK Financial
03.2023 - 08.2025

Marketing Strategist

Hillcrest Healthcare System
03.2021 - 02.2023

Marketing Manager

IBC Bank
02.2014 - 02.2021

Bachelor of Science - Business Administration, Marketing

Oklahoma State University

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