Frankie D’Esti
San Diego,CA
Summary
Professional representative with extensive experience in delivering exceptional results. Proven ability to collaborate effectively within teams and adapt to evolving needs. Expertise in communication, problem-solving, and customer relations, driving impactful outcomes. Recognized for proactive approach, integrity, and building lasting professional relationships.
Overview
27
27
years of professional experience
Work History
Independent Sales Representative
Self
01.2006 - Current
- The past 20 years I have been an independent sales representative calling on independent shoe stores and chains within the comfort shoe industry and helped build private label headwear and socks for brands and businesses. Represented Naot and Klogs Footwear. Successfully built Naot retail business to $1 million in first three years. Increased Klogs brand sales from $200,000 to $2 million through effective sales efforts.
- Currently the main representative for KLLY (Kelly Slater's sandal brand), overseeing operations for the West Coast and Hawaii. Achieved opening of 40+ new doors for KLLY in first few months post-launch. Represent Revere/MiaVita/Vita sole shoes for California, S Nevada, Arizona and Hawaii. Also have a Screen Printing and Embroidery Blanks business selling to everyone that needs shirts/hoodies/hats. Established robust industry connections to enhance overall brand presence and impact. Implemented strategic initiatives to optimize sales performance and drive results.
VP of Sales
Mountain High Hosiery
01.2005 - 01.2006
- Created successful private label sock program for The Walking Company, contributing $600,000 in annual sales. Managed sales operations for new business ventures across over 200 stores. Chose to remain in San Diego despite company relocation to Tucson, AZ. Developed strategic partnerships to drive market growth and product awareness.
National Sales Manager
Seirus Innovation
01.1999 - 01.2005
- Helped drive sales increase from $4 million to over $20 million while managing key accounts at Seirus. Coordinated efforts with sales representatives across the US to boost market penetration. Initiated relationships with major clients such as Dick's Sporting Goods and leading ski resorts.
Education
Bachelor of Science - Business Administration
Old Dominion University
Norfolk, VA01.1989
Skills
- Customer support and relations
- Goal-oriented mindset
- Microsoft Excel, Word, and Illustrator
- Business growth and retention
- Network development
- Business development
- Sales Expertise
- Lead prospecting
- Strategic direction
- Product promotions
- Up-selling strategies
- Territory management
Affiliations
UrbanSurf4Kids Board of Director
Timeline
Independent Sales Representative
Self
01.2006 - Current
VP of Sales
Mountain High Hosiery
01.2005 - 01.2006
National Sales Manager
Seirus Innovation
01.1999 - 01.2005
Bachelor of Science - Business Administration
Old Dominion University
Interests
- Passionate about balancing physical health with mental and emotional wellness. I surf, snowboard, meditate, yoga.