Frankie Diaz
Spring Hill
Summary
Experienced sales professional with a proven ability to drive revenue growth and expand market reach. Recognized for strategic planning, effective team leadership, and cultivating high-performance cultures. Demonstrated expertise in client relationship management, negotiation, and consistently delivering results in dynamic environments. Adaptable and reliable, excelling in collaborative settings to meet evolving business needs.
Overview
8
8
years of professional experience
Work History
Sales Director
Atria Senior Living/Vitality Living
09.2017 - Current
- Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders, and other community contacts
- Facilitating introductions, joint sales calls, and strategic sales & marketing events
- Develop and maintain strong relationships with national and local referral agencies
- Quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale
- Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and creating prompt, creative, and personal next steps after each interaction
- Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups
- Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan
- Manage and monitor community marketing budget
- Operate within established budgetary guidelines
- Monitor the market and the competition of other senior living communities outside of Atria
- Create, market, and implement engaging events for inquiries and local influencers, both inside and outside of the Community
- Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options
- Provide training to new Sales Director’s in the region and continue as a support
- Support communities off site that are without sales coverage while troubleshooting processes that need repair
- 2x Awarded company wide Sales Director of the Year, 2022 and 2023
Education
MBA - Healthcare management
St. Joseph’s College
12.2022
Skills
- Bilingual English/Spanish
- High Emotional Intelligence
- Customer Service
- Integration of positive people and culture
- Ability to gain trust
- Leadership
- Sales strategies
- Networking and relationship building
- Presentations and public speaking
- Goals and performance
- Sales pipeline management
Timeline
Sales Director
Atria Senior Living/Vitality Living
09.2017 - Current
MBA - Healthcare management
St. Joseph’s College
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