Frankie Rodriguez
Summary
Self-motivated and performance driven. Servant leader with years of experience in leadership roles and multi-site management. Thorough knowledge when it comes to sales metrics and implementation of best practices. Known for motivating employees to improve their skills to achieve personal goals. Charismatic individual with exceptional verbal and written communication skills.
Sales expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.
Overview
2026
2026
years of professional experience
Work History
In-House-Marketing-Manager
Holiday Inn Club Vacations at Orange Lake Resort
03.2024 - Current
- Manager Of The Year for the entire company.
- Diamond Status Winner for Masters Club.
- Annual Elite Winner.
- 113% Above Budget.
- High penetration in tour flow that contributed to 5Million in revenue sales.
- Inherited a failing site and turned it into the highest converting resort in the company when it came to penetration.
- Executed performance evaluations on team members to ensure highest conversions.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Regional Marketing Manager
Holiday Inn Club Vacations at Orange Lake Resort
07.2023 - 03.2024
- Acquired Vendors and strengthened relationships of previous vendor partners to help with tour flow.
- Streamlined internal communication processes, improving information flow between departments.
- Reviewed and analyzed campaign results regularly, adjusting tactics as needed to achieve desired outcomes.
- Developed strategic and tactical marketing plans for region.
- Mentored junior team members, providing guidance on best practices while inspiring professional growth.
- Championed internal training initiatives that enhanced employee knowledge of core concepts and skills essential for success.
- Implemented data-driven decision making, resulting in improved campaign performance and efficiency.
Sales Manager
Bluegreen Vacations
01.2022 - 12.2022
- Measured budgets and quarterly goals based on traffic levels seen throughout the store
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Trained all incoming employees on sales practices, company operations, expectations, and understanding of being the ambassadors of first impressions
- Handled all of the recruiting, screening, and hiring efforts
- As well as payroll and scheduling
- Held recruiting meetings and conducted interviews to hire exceptional employees
- Oversaw 12 employees
- Ran weekly training and performance management to drive sales metrics
- Averaged over 110% budget for my store for the entire year
- Top 5 in the nation YTD out of 165 stores
- Turned a dark store at Cielo Vista Mall into a top-performing store within 1 month
- Finished second in the nation of all stores
Sales Manager
Bluegreen Vacations
08.2021 - 01.2022
- Recruitment, training, and sales development for various sales teams
- Developed highly successful teams that were top producers in the nation consistently
- Managed a staff of 12
- A sales team and a guest services team
- Created a healthy culture to positively influence employee retention
- Learned the best practices for the development of successful stores
- Turned a failing store that had been dark and shut down into one of the top 10 stores in the company
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Sales Representative
Bluegreen Vacations
05.2021 - 08.2021
- Excelled right from the start and was promoted from sales rep to manager in 2 months
- Experience selling in various markets while catering to different demographics
- Help various stores achieve and exceed store budgets
- Passionate about customer experience and delight
Journalist Reporter
The Prospector
- Writing quickly and effectively under severe deadlines
- Strategically scheduling interviews, appointments, events, and travel arrangements
- Attentively gather information from interview on featured person(s)
- Report news stories for publication or broadcast, describing the background and details of events
- Following prescribed editorial style and formatting guidelines
- Wrote, edited and produced stories for Internet and digital channels.
- Researched and gathered information to develop accurate and credible stories.
- Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
Education
Bachelor's - Communications/Journalism, Marketing
University of Texas
El Paso, TX12.2014
Skills
- Expertise in managing day-to-day operations
- Successful servant leader
- Training and talent development
- Remote Leadership
- Streamlining business operations
- Visionary in company operations and strategies
- Detail-oriented multi-tasker
- Experience in acquiring vendors
- Ability to quickly adapt to new processes
- Skilled in generating higher sales revenues
- Goal-oriented
- Result driven
- Account management
- Sales management
- Salesforce
- Journalism
Accomplishments
- Manager Of The Year
- Annual Elite Winner
- Diamond Masters Club
Personal Information
- Willing To Relocate: Anywhere
- Authorized To Work: US for any employer
Manager Of The Year
I take pride in this accomplishment considering I was new to the In-House-Marketing industry and finished as Marketing Manager Of The Year in my first year leading a single site. Holiday Inn Club Vacations decided to do a re-alignment of the regions and ultimately terminated the need for my Regional Manager position. I was offered a chance to come in as an In-House-Manager for Hill Country Resort in March. I took over the site at 93% of budget and finished the year at 113% above budget and won various accolades with the performance.
Languages
Spanish
Professional Working
Timeline
In-House-Marketing-Manager
Holiday Inn Club Vacations at Orange Lake Resort
03.2024 - Current
Regional Marketing Manager
Holiday Inn Club Vacations at Orange Lake Resort
07.2023 - 03.2024
Sales Manager
Bluegreen Vacations
01.2022 - 12.2022
Sales Manager
Bluegreen Vacations
08.2021 - 01.2022
Sales Representative
Bluegreen Vacations
05.2021 - 08.2021
Journalist Reporter
The Prospector
Bachelor's - Communications/Journalism, Marketing
University of Texas
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