Frankie Vitelli
Tampa,FL
Summary
Innovative Visual Merchandiser with a strong background in creating compelling product displays that enhance brand image and drive sales. Skilled at interpreting trend reports, analyzing buying behaviors, and coordinating store layouts to maximize customer engagement. Demonstrated ability to collaborate effectively with cross-functional teams and implement strategies that increase revenue. Possess creative flair, practical understanding of customer needs, and motivation to exceed performance goals.
Overview
6
6
years of professional experience
Work History
Visual Merchandiser
Free People
Tampa, FL
12.2024 - Current
- Coordinated with marketing team to create promotional materials for campaigns.
- Planned seasonal changes in store layouts, including decorations, props and other visuals.
- Collaborated with vendors to design eye-catching displays that met their guidelines.
- Created window and in-store displays to promote new product launches.
- Assessed inventory levels and restocked items as needed to maintain attractive displays.
- Developed creative visual displays to showcase products and attract customers.
- Created innovative floor plans to maximize visibility of merchandise.
- Provided training sessions for staff members on proper display techniques for different types of merchandise.
- Managed an efficient workflow between the Visual Merchandising department and other departments within the company.
- Conducted research on trends in retail design, color schemes, lighting, display techniques.
- Analyzed sales data to identify high-performing products and adjust visual strategies to increase underperforming categories.
- Prepared detailed reports on visual merchandising performance, including customer feedback and sales impact, for senior management review.
- Created presentation of merchandise to engage customers and help stimulate sales activity.
- Trained retail staff on visual merchandising standards and practices to ensure store-wide consistency.
Assistant Store Manager
Free people
Tampa, FL
12.2023 - 12.2024
- Provided training to new employees on company policies and procedures.
- Provided leadership support during peak business hours by motivating staff members to meet targets.
- Supervised a team of employees and provided ongoing training to ensure high levels of customer satisfaction.
- Trained new employees on store policies, procedures and customer service standards.
- Analyzed market trends to identify opportunities for product expansion or improvement.
- Ensured compliance with all safety regulations throughout the store premises.
- Conducted regular performance reviews with staff members to assess individual progress and set goals for future development.
- Developed an effective system for tracking inventory levels, ensuring stock is available when needed.
- Supervised cashiers in processing credit, debit and cash payments to streamline sales.
- Checked monthly sales and performance reports to support operational planning and strategic decision-making.
- Handled scheduling for store shifts to achieve adequate staffing.
- Analyzed sales data to identify trends and adjust strategies accordingly.
- Oversaw coaching and guidance of store employees to foster advancement in work operations.
- Provided consultation to management regarding hiring decisions and policies.
- Reviewed resumes and applications for accuracy and completeness.
- Scheduled interviews with hiring managers as well as follow-up meetings when needed.
- Ensured compliance with applicable laws such as equal opportunity regulations during the recruiting process.
- Managed daily operations of sales department, including supervision of staff members.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
Key Holder
Free People
Tampa, FL
02.2023 - 12.2023
- Assisted customers with product selection and resolving complaints.
- Maintained accurate records of merchandise, inventory levels, sales, returns, and staff transactions.
- Replenished merchandise displays throughout the store as needed.
- Organized backroom storage areas to maximize efficiency of space utilization.
- Developed schedules for associates based on needs of the business.
- Conducted regular audits on store supplies to maintain adequate inventory levels.
- Performed daily banking duties such as deposits and withdrawals of funds from registers.
- Provided excellent customer service by greeting customers in a friendly manner and responding to inquiries promptly.
- Monitored employee performance to ensure adherence to company policies and procedures.
- Trained and helped supervise staff to develop and maintain store revenue, team customer service skills and product knowledge.
- Assisted in general housekeeping to maintain store image.
- Incorporated product knowledge in sales process to maximize sales, units sold and dollar value of transactions.
Assistant Store Manager
Urban Outfitters, Inc.
Tampa, Florida
12.2022 - 01.2023
- Provided training to new employees on company policies and procedures.
- Provided leadership support during peak business hours by motivating staff members to meet targets.
- Supervised a team of employees and provided ongoing training to ensure high levels of customer satisfaction.
- Managed day-to-day operations including scheduling shifts, assigning tasks.
- Resolved customer complaints in a timely manner and addressed any issues that may arise during store hours.
Key Holder
Urban Outfitters, Inc.
Tampa, FL
11.2021 - 12.2022
- Assisted customers with product selection and resolving complaints.
- Maintained accurate records of merchandise, inventory levels, sales, returns, and staff transactions.
- Replenished merchandise displays throughout the store as needed.
Urban Outfitters
Sales Associates
Tampa, FL
09.2021 - 11.2021
- Completed day-to-day duties accurately and efficiently.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Prioritized and organized tasks to efficiently accomplish service goals.
Barista
Starbucks
Plant City
01.2021 - 09.2021
- Assisted in the preparation of baked goods including muffins, cookies, scones, cakes.
- Developed creative recipes for signature coffees or blended drinks unique to the cafe.
- Operated cash registers to process customer payments.
Cashier
Winn Dixie Supermarket
Plant City, Florida
08.2019 - 08.2020
- Stocked shelves with merchandise when needed.
- Organized promotional displays or arrange merchandise on counters or tables to promote sales.
- Balanced daily transactions on a computerized point-of-sale system.
Education
High School Diploma -
Plant City High School
Plant City, Florida06-2020
Skills
- Visual merchandising
- Workflow coordination
- Customer service
- Performance evaluation
- Creative problem solving
- Trend research
- Urgency
- Sales planning
- Exceptional selling
- Bringing in 20% of the business each week
- Setting product to companies standards
- Reviewing and knowing my business
- Customer engagement
- Window design
- Display building
- Remerchandising
- Mannequin styling
- Sales forecasting
- Employee training
- Team leadership
- Cash handling
- POS expert
- Verbal and written communication
- Positive and upbeat
- Goal setting
- Sales coaching
- Business planning
Timeline
Visual Merchandiser
Free People
12.2024 - Current
Assistant Store Manager
Free people
12.2023 - 12.2024
Key Holder
Free People
02.2023 - 12.2023
Assistant Store Manager
Urban Outfitters, Inc.
12.2022 - 01.2023
Key Holder
Urban Outfitters, Inc.
11.2021 - 12.2022
Urban Outfitters
Sales Associates
09.2021 - 11.2021
Barista
Starbucks
01.2021 - 09.2021
Cashier
Winn Dixie Supermarket
08.2019 - 08.2020
High School Diploma -
Plant City High School