Franklin Henning
Fargo,ND
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
5
5
years of professional experience
Work History
PPC Manager
Absolute Studios
03.2021 - Current
- Increased overall campaign performance by strategizing and implementing effective PPC campaigns.
- Optimized ad spend for better ROI through continuous monitoring and adjustments of bids and keywords.
- Improved conversion rates by creating compelling ad copy and landing pages tailored to target audience segments.
- Developed comprehensive keyword lists for various industries, enhancing reach and relevancy.
- Maintained strong relationships with key stakeholders, including clients and platform representatives, ensuring seamless communication throughout projects.
- Leveraged geo-targeting techniques to maximize exposure in specific regions or locations, driving localized traffic.
Advertising Specialist
International Marketing Systems LTD
07.2019 - 03.2021
- Identified key market trends and adjusted advertising strategies accordingly to maximize impact and reach.
- Collaborated with graphic designers to create visually appealing advertisements that resonated with target audiences.
- Streamlined internal processes, resulting in increased efficiency within the advertising department.
- Generated revenue growth by securing new clients and expanding services for existing accounts.
- Developed strong relationships with media partners to negotiate favorable ad placement rates, ensuring maximum return on investment for clients.
- Managed budgets effectively, allocating resources strategically across various advertising channels.
- Developed, proofread and edited copy for adherence to brand standards and voice.
Education
Master of Business Administration -
Minnesota State University Moorhead
Moorhead, MN12.2023
Bachelor of Science: Marketing -
North Dakota State University
05.2019
Timeline
PPC Manager
Absolute Studios
03.2021 - Current
Advertising Specialist
International Marketing Systems LTD
07.2019 - 03.2021
Master of Business Administration -
Minnesota State University Moorhead
Bachelor of Science: Marketing -
North Dakota State University
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