Franklin Levy Vargas
Miami
Summary
International business executive with extensive experience in market development across Africa, the Middle East, and Latin America. Specializes in driving revenue growth and optimizing profit and loss statements. Demonstrated success in building sales channels and leading teams to achieve significant market expansion and operational efficiency. Skilled in strategic planning and high-level negotiations, consistently delivering results in competitive environments.
Overview
24
24
years of professional experience
Work History
Director of International Business Development, Latin America, The Middle East, Africa
Garrett Electronics, Inc.
01.2020 - Current
- Oversaw full P&L for a $20M portfolio spanning Latin America, the Middle East, and Africa.
- Strategically managed commercial functions (sales, marketing, logistics) directed inventory flow into and distribution from key warehouses in Dubai, Kenya, and the Netherlands, and provided operational leadership for a network of 10 to 15 global offices.
- Developed and managed over 7 retail stores in Dubai, Kenya, and Zambia.
- Implemented significant improvements in stock rotation for the Latin American channel, optimizing inventory flow and sales.
- Directed a $4M marketing budget, ensuring effective resource allocation across various global territories.
- Manufacturer Security and Metal Detectors
Managing Director of International Market, Latin America, The Middle East, Africa, EMEA, and Asia
White’s Electronics, Inc.
01.2015 - 01.2020
- Managed a $15M+ operating P&L for a four-continent business spanning Latin America, the Middle East, Africa, and Asia, consistently delivering a gross margin greater than 50%.
- Led a 25-member team, including 13 field sales professionals, responsible for market development, operational execution, distribution channel growth, key account management, regional marketing, technical support, training, and customer service initiatives across all territories.
- Serve as key member of the White’s Electronics executive team, representing the company’s international sales regions.
- Launched a new distribution planning program and development tools resulting in improved market analysis, more accurate forecasting, and improved performance across the regions.
- Sales performance of distribution channel improved from $800k to $3M in a two-year period.
- Manufacturer Electronics and Metal Detectors
International Sales and Marketing Director for Latin America
Codan Limited – Minelab Brand
01.2013 - 01.2015
- Oversaw all aspects of a direct B2B sales operation across Latin America, leading a 15+ person team comprising sales executives, sales processing and operations, service, and support.
- Held full P&L responsibility, driving sales, marketing, and logistics strategies for the region.
- Tasked with delivering 50% gross margin growth over a 36-month period, I implemented strategies for profitable business expansion.
- Australian Public Company, Manufacturer Electronics and Communication Solutions, Public Australia: CDA.AX
Vice President of Sales and Marketing Latin America
ASBIS, Canyon Brand
01.2011 - 01.2013
- Oversaw the hiring and management of a 12+ member Latin American team, including sales executives, technical sales professionals, and marketing managers.
- Responsible for growing the territory from inception to $10M in sales, including full management of the sales budget.
- Recruited to enhance sales performance through strategic oversight of current distribution channels (dealers, integrators, manufacturers’ representatives, and distributors) and the development of new distribution and retail avenues.
- Cyprus Public Company, Distributor of Technology Worldwide, Public Warsaw: ASB
International Director of Sales and Marketing Latin America
KYE Systems America Corporation
01.2002 - 01.2011
- Led a 23-person team across Latin America, achieving an $21M quota and managing a $3M marketing budget.
- Oversaw all aspects of sales, marketing, channel strategies, customer service, and authorized technical service and repair centers.
- Drove substantial P&L growth from $3M to $18M (600% increase) over seven years, while maintaining robust margins between 55% and 75%.
- Taiwanese Public Company, Manufacturer of Computer products and accessories worldwide, Public Taiwan: TPE:2365
Education
University of Phoenix - International Business
University of Phoenix
01.1999
Skills
- Revenue growth strategies
- Sales channel development
- Distributor management
- Innovative business strategies
- International sales and marketing
- Team building and leadership
- Retail and reseller channels
- Business development
- Startup and turnaround management
- High-level negotiations
- Market analysis and research
- P&L management
- Sales forecasting techniques
- International marketing strategies
- Channel development expertise
- Strategic planning skills
- Team leadership capabilities
- Cross-cultural negotiation skills
- Business intelligence analysis
- Pricing strategy formulation
- Global market mindset
- Budget planning expertise
- International trade knowledge
- Competitive analysis techniques
Consulting Experience
- Sony Broadcasting (Miami), Marketing Analyst, 01/01/15 - 10/31/15
- Argom Tech Brand (Miami), Marketing Analyst Latin America, 01/01/11 - 12/31/14
- Coiltek (Australia), Sales & Marketing Analyst Latin America, 02/01/19 - 10/31/19
Notable Contributions
- Current business growth to over $15M from $800k in five years by introducing new models and management tools.
- 12% Revenue growth in 2nd half of 2019 amid global pandemic by implementing updated execution and revenue plans including online training, demonstrations, sales reviews.
- Keen focus on immediate sales growth and operational execution across transactional and B2B business.
- Led highly successful strategic Sales program at KYE Systems and White’s Electronics; within 12 Months, closed three of regions’ largest deals in history.
- Reorganized sales channels to improve performance; achieved 100% of sales and profit goals despite a down economy.
- Integrated impactful sales and marketing plan that produced record sales; added 4.5x new account over previous year.
- Built new controls and metrics through highly distributed sales channel; improved closing rate from 17% to 30%.
- Improved sales revenue to up to 73% in YoY growth.
- Grew existing customer business to $21M; developed new product & reseller channel upgrade strategies for new release.
- Generated $15M+ in new revenue.
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Portuguese
Full Professional
Timeline
Director of International Business Development, Latin America, The Middle East, Africa
Garrett Electronics, Inc.
01.2020 - Current
Managing Director of International Market, Latin America, The Middle East, Africa, EMEA, and Asia
White’s Electronics, Inc.
01.2015 - 01.2020
International Sales and Marketing Director for Latin America
Codan Limited – Minelab Brand
01.2013 - 01.2015
Vice President of Sales and Marketing Latin America
ASBIS, Canyon Brand
01.2011 - 01.2013
International Director of Sales and Marketing Latin America
KYE Systems America Corporation
01.2002 - 01.2011
University of Phoenix - International Business
University of Phoenix