Summary
Overview
Work History
Education
Skills
Certification
Websites
Affiliations
Timeline
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Frank Price

Raleigh,NC

Summary

Creative, strategic brand leader with 10+ years of experience designing unforgettable, fan-driven experiences that bridge brands, sports, and culture. From PGA Tour events to the Dreamville Music Festival, I turn partnerships into immersive storytelling moments that spark real connection. Skilled at transforming sponsorships into business results—blending hustle, hospitality, and high-level brand strategy. Trusted to lead PGA-level experiences, national brand partnerships, and control-state distributor strategies that drive measurable results. Based in Raleigh, with deep experience across the Southeast.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Brand Manager – On-Premise focus

Heaven Hill Brands
, North Carolina
01.2022 - Current
  • Directed Elijah Craig activations at the 2024 U.S. Open at Pinehurst, 2025 Wells Fargo Championship at Quail Hollow, 2024-2027 SAS Championship, and 2023 Pebble Beach Pro-Am, boosting engagement and brand visibility by 15%.
  • Secured and activated high-impact partnerships with Pinehurst Resort, Country Club of NC, Mid Pines Country Club, Washington Duke Inn & Golf Club, and Prestonwood Country Club, expanding brand reach and contributing to 10% growth in golf activation-related business.
  • Co-developed Deep Eddy Vodka campaigns in collaboration with the Carolina Panthers and regional concert venues including Coastal Credit Union Amphitheatre and Koka Booth Amphitheatre.
  • Created custom brand social media content and digital advertisements, leveraging AI tools and analytics to uncover market trends, enhance activations, and support distributor team leadership.
  • Partnered with national accounts and venue operators to deliver immersive VIP activations with measurable KPIs.
  • Managed control state distributor teams, private barrel programs, and regional market growth — achieving 12% YoY volume growth in premium spirits.
  • Regularly traveled throughout North Carolina, including Charlotte, Wilmington, Outer Banks, and Asheville, for distributor meetings, event builds, and sponsorship execution.

Territory Representative On-Premise/Off-Premise

Republic National Distributing Company (RNDC)
Raleigh, NC
06.2018 - 01.2021
  • Oversaw $15M+ supplier portfolio including premium brands Rémy Cointreau, Woodford Reserve, The Macallan, Jack Daniel’s, Jose Cuervo, and Old Forester Bourbon across Southeast premium accounts.
  • Spearheaded Rémy Martin VIP activation at Dreamville Music Festival, resulting in a 30% increase in brand engagement.
  • Built and managed relationships with 100+ luxury venues and golf clubs across NC, delivering premium spirits programming and tailored activations.
  • Led trade education events for 300+ stakeholders, reinforcing brand awareness and loyalty.
  • Drove performance through CRM, sales tracking, and collaborative supplier-distributor alignment.

Education

Bachelor of Arts - International Relations and Foreign Affairs

University of Virginia
Charlottesville, VA
05-2014

Skills

  • Sponsorship strategy and partnership development
  • Golf activation
  • Sports and entertainment partnerships
  • Brand strategy and storytelling
  • Rightsholder relations
  • Experiential campaigns
  • Event execution
  • Hospitality and VIP activation strategy
  • Consumer engagement and market analysis
  • Relationship building
  • Digital marketing tools and social media strategy
  • Budget management
  • Market expansion
  • Training and trade education

Certification

  • WSET Level 2 Spirits Certified
  • CRM & Analytics: Encompass, SevenFifty, GreatVines, SAM2
  • Design & Event Tools: Canva, Excel, Presentation Software
  • Digital Marketing & AI: Content Development, Market Trend Analysis

Affiliations

  • Avid sports fan and golf enthusiast (more passion than precision); enjoy travel, live music, chainsaw carving, and exploring culinary and bourbon culture

Timeline

Brand Manager – On-Premise focus

Heaven Hill Brands
01.2022 - Current

Territory Representative On-Premise/Off-Premise

Republic National Distributing Company (RNDC)
06.2018 - 01.2021

Bachelor of Arts - International Relations and Foreign Affairs

University of Virginia

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Frank Price