Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Frantina Williams

Huntsville,AL

Summary

Results-oriented sales worker engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals.

Overview

7
7
years of professional experience

Work History

Business Representative

BASF
12.2020 - Current
  • Sales Representative for BASF Crop Protection managing a territory in N Alabama and NE Mississippi
  • Currently servicing about 50 accounts throughout the two states to ensure sales and business goals are met
  • Activities include account management, supply maintenance, creating sales growth incentive programs, managing and building business relationships, etc
  • Current targeted sales potential is approximately $14 million amongst my customers.
  • Developed and managed business relationships with retail store management and employees, visiting branches and supporting cross-regional collaboration through targeted team-building strategies.
  • Analyzed and interpreted sales metrics to support critical decision-making and establish reliable sources of business intel.
  • Built relationships with customers and community to promote long term business growth.

Sales and Marketing – PDP (Sales)

BASF
10.2019 - 12.2020
  • Worked throughout the Florida territory to learn grower and retailer call strategies
  • Focused on the push of Provysol into citrus operations through multiple retailer meetings including large group meetings with Helena, Diamond R and Griffin Fertilizer
  • Worked with customer service to develop a better inventory management and tracking practice for Nemasys R sales, thus far amounting in over $150K in sales.
  • Continued retailer meetings and support of 205020 during the gap months between BR transitions.
  • Implemented strategic sales initiatives in the Florida agriculture market, resulting in a 15% increase in overall sales.
  • Conducted product training sessions for clients, enhancing their understanding of BASF products and driving adoption.
  • Identified and pursued new business opportunities, expanding market share within the assigned territory.

Sales and Marketing – PDP (Marketing)

BASF
01.2019 - 10.2019
  • Assisted as a member of the Revysol launch team
  • This included working with cross-functional teams to develop and implement go to market strategies across four new brands
  • Drove the NBC Revysol experience including working with outside vendors as well as organized day of structure to maximize engagement
  • Worked with Pathfinder learning developers to create content to train field staff on new products.
  • Played a pivotal role in the successful launch of a new fungicide product, contributing to a 30% growth in market share.
  • Collaborated with the marketing team to develop and execute comprehensive marketing campaigns, including digital and traditional channels.
  • Analyzed market feedback to refine product positioning and messaging, ensuring alignment with customer needs.

Office Staff/ Graduate Assistant

Kansas State University Holtz Hall Tutoring Center
08.2016 - 12.2019
  • Schedule students with respective tutors, organize paperwork, and manage tutor schedules, applications and files alongside administrative work and tutor organization and management
  • Worked with the university to plan and organize events and training for students and employees as well as represent the university at local and state wide conferences and recruiting events.

Value Chain – Intern

BASF
05.2018 - 08.2018
  • Collected and interpreted marketing data to prepare for a new product launch
  • Covered a majority of Florida and parts of southern Georgia
  • Aided in gaining information on pricing, marketing strategies and product placement to ensure a market penetration.

Planning Advantage Specialist- Intern

BASF
05.2017 - 08.2017
  • Data analytics and advised over 50 retail locations throughout a multi-state region on possibilities within fungicide sales market
  • Worked with retail and sales rep throughout 407 to identify target growers
  • Created call lists for retail to ensure they knew that the rebate offering to their grower could be based on purchases
  • Helped retailers understand and simplify a complex, multi-tiered rebate incentive program.

Education

Masters in Business Administration -

Kansas State University
12.2018

Bachelor of Science in Agricultural Business -

Kansas State University
05.2017

Bachelor of Arts in Modern Languages - German- With Distinction -

Kansas State University
05.2017

Skills

  • Sales and Negotiation: Proven ability to exceed sales targets and negotiate mutually beneficial agreements with clients
  • Market Research: Skilled in conducting thorough market research to identify opportunities and threats
  • Product Launch: Experience in developing and executing successful product launch strategies
  • Cross-functional Collaboration: Demonstrated ability to work collaboratively with cross-functional teams to achieve organizational goals
  • Communication: Strong communication and presentation skills, both written and verbal

Languages

German
Native or Bilingual
English
Native or Bilingual

Timeline

Business Representative

BASF
12.2020 - Current

Sales and Marketing – PDP (Sales)

BASF
10.2019 - 12.2020

Sales and Marketing – PDP (Marketing)

BASF
01.2019 - 10.2019

Value Chain – Intern

BASF
05.2018 - 08.2018

Planning Advantage Specialist- Intern

BASF
05.2017 - 08.2017

Office Staff/ Graduate Assistant

Kansas State University Holtz Hall Tutoring Center
08.2016 - 12.2019

Masters in Business Administration -

Kansas State University

Bachelor of Science in Agricultural Business -

Kansas State University

Bachelor of Arts in Modern Languages - German- With Distinction -

Kansas State University

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Frantina Williams