Fred Bailey

• Lead a high-performing sales team, consistently surpassing monthly and yearly sales targets, driving significant increases in net profits.
• Consistently meet and exceed all key performance indicators (KPIs), including sales volume, customer satisfaction, and profitability.
• Oversee trade-in pricing, ensuring competitive offers while maximizing dealership margins.
• Develop and implement effective sales strategies that result in sustained business growth.
• Manage inventory and customer relations to ensure smooth operations and positive experiences.
• Provide coaching and training to sales staff, fostering an environment of continuous learning and improvement.
• Build long-term relationships with clients, resulting in increased referrals and repeat business.

• Spearheaded sales operations, leading a team of 12 sales professionals, achieving an average annual sales increase.
• Developed and implemented sales strategies that consistently exceeded monthly and annual sales targets.
• Managed and trained a high-performing sales team, driving customer satisfaction and retention through personalized service and product knowledge.
• Collaborated with marketing and inventory teams to optimize vehicle stock, ensuring the availability of top-selling models and meeting customer demand.
• Oversaw the customer sales process from lead generation to closing, ensuring a smooth and efficient transaction experience.
• Conducted regular performance evaluations and provided coaching to enhance the skills and productivity of sales staff.
• Led and coordinated promotional events, resulting in a significant increase in foot traffic and conversion rates.
• Developed strong relationships with customers, leveraging excellent interpersonal skills to build brand loyalty and increase repeat business.
• Collaborated with finance and operations teams to streamline the sales process and ensure accurate and timely completion of paperwork.

• Managed and optimized the dealership’s online sales platform.
• Developed and executed digital marketing campaigns, driving significant traffic to the dealership’s website and improving lead conversion rates.
• Ensuring exceptional customer service and prompt follow-up on online inquiries.
• Collaborated with the marketing team to create compelling online advertisements, improving brand visibility and engagement across multiple digital channels.
• Analyzed web traffic, customer behavior, and sales data to refine sales strategies, resulting in improved lead qualification and conversion.
• Implemented customer retention strategies through email campaigns, special promotions, and personalized follow-ups, leading to increased repeat business.
• Utilized CRM tools to track customer interactions, follow up on leads, and ensure timely responses to all inquiries.
• Maintained a deep understanding of BMW product offerings, using expertise to guide customers through the online purchasing journey.

• Awarded BMW Silver Sales Master top sales person in Canada (2017).

• Managed and optimized Kia West Edmonton’s online sales platform, consistently selling between 25 to 30 vehicles per month through digital channels.
• Developed and executed targeted digital marketing strategies to generate high-quality leads, resulting in increased web traffic and higher conversion rates.

• Delivered exceptional customer service via email, chat, and phone, addressing inquiries, offering product recommendations, and ensuring a smooth purchase experience.
• Maintained strong relationships with customers, following up post-sale to ensure satisfaction and encourage positive reviews and referrals.
• Assisted in the management of online reputation by addressing customer reviews and concerns in a timely and professional manner.

• Founded and managed a successful tire and rim wholesale business, overseeing all aspects of operations from distribution to daily management.
• Developed and maintained relationships with key manufacturers and suppliers, negotiating pricing and ensuring consistent product availability.
• Managed a diverse portfolio of customers, including automotive retailers, repair shops, and dealerships, driving consistent revenue growth.
• Handled all aspects of business finances, including budgeting, forecasting, invoicing, and managing cash flow to ensure profitability.
• Hired, trained, and managed a small team, fostering a positive work culture and ensuring smooth day-to-day operations.
• Developed and executed customer service protocols, addressing inquiries, processing orders, and resolving issues promptly to maintain high satisfaction levels.
• Maintained compliance with industry regulations and safety standards, ensuring all products met quality assurance criteria.
• Analyzed market trends and competitors to identify new business opportunities and adjust product offerings accordingly.

• Led the development and execution of comprehensive marketing strategies, boosting brand awareness and increasing foot traffic to Kia West Edmonton.
• Managed the creation, execution, and optimization of marketing campaigns, including paid ads, email marketing, newspaper and radio advertisements.
• Directed a team of marketing professionals, collaborating cross-functionally with sales, customer service, and finance teams to align campaigns with business goals.
• Oversaw the production and placement of advertisements across various channels, including TV, radio and print, ensuring consistent brand messaging.
• Developed partnerships with local businesses and influencers to promote brand visibility and strengthen community relations.
• Managed the marketing budget, ensuring efficient allocation of resources and adherence to financial targets while delivering impactful campaigns.
• Oversaw the design and production of marketing materials, including brochures, advertisements, and dealership signage, ensuring brand consistency across all touchpoints.

Professional Athlete as a Wide Receiver and Running Back for Calgary Stampeders, Edmonton Eskimos and Saskatchewan Roughriders.