Fred De Sota
Missouri City
Summary
Senior commercial executive with 25+ years of hospitality leadership experience and enterprise-level responsibility for large, multi-property hotel portfolios. Proven leader with oversight of $196M+ in annual revenue across multi-independent hotels, specializing in Group, Leisure, and Business Travel segments. Trusted advisor to executive leadership and ownership groups, recognized for building scalable sales organizations, driving market share gains, and aligning sales strategy with total revenue, marketing, and operational excellence.
Overview
23
23
years of professional experience
Work History
Regional Vice President of Sales & Marketing – Benchmark Resorts & Hotels
PYRAMID GLOBAL HOSPITALITY
Houston
04.2023 - Current
- Promoted to regional leadership role with responsibility for sales strategy, performance, and leadership development across a large portfolio of independent hotels.
- Provide senior commercial support across a portfolio of independent hotel properties, supporting approximately $196M in annual revenue.
- Directly lead and develop property Directors of Sales & Marketing, establishing consistent performance standards, governance, and execution across diverse markets.
- Partner closely with Revenue Management, Marketing, and Operations to shape enterprise sales priorities, demand strategies, and revenue mix optimization.
- Serve as primary commercial liaison to multiple ownership groups, delivering portfolio-level performance insights, strategic recommendations, and long-range growth planning.
- Drive adoption of Pyramid commercial initiatives, systems, and best practices while preserving the unique positioning of independent assets.
- Build high-performing sales leadership teams through coaching, succession planning, and talent development, strengthening bench strength across the organization.
Director of Sales & Marketing
SHERATON GATEWAY LOS ANGELES
Los Angeles
05.2019 - 04.2023
- Led all sales, catering, and revenue generation strategies for the company’s 803-room flagship hotel, supporting $54M+ in annual topline revenue.
- Oversaw multiple department heads and large commercial teams, aligning group, catering, and BT strategies to maximize pace and profitability.
- Repositioned group and catering sell strategies, modernized value propositions, and implemented new booking guidelines and training programs.
Sr. Vice President of Sales & Marketing
INTERSTATE HOTELS & RESORTS
Arlington
03.2003 - 03.2019
- Held multiple enterprise SVP roles with responsibility for some of Interstate’s largest and most complex portfolios.
Senior Vice President, Sales & Marketing – Intrigue Hotels & Resorts (Independent Division)
INTERSTATE HOTELS & RESORTS
- Foundational executive leader for Interstate’s independent hotel platform.
- Accountable for $350M+ in topline revenue across a diverse national portfolio.
- Led corporate sales leadership, including Vice Presidents and full-time task force DOSMs.
- Drove brand positioning, owner acquisition strategy, and asset repositioning initiatives.
Senior Vice President, Sales & Marketing – Full Service & Independent Division
INTERSTATE HOTELS & RESORTS
- Oversaw Interstate’s largest full-service and independent hotel portfolio, totaling $600M+ in managed rooms and event revenue.
- Led enterprise sales, marketing, and revenue strategies across branded and independent hotels nationwide.
- Specialized in hotel transitions, takeovers, renovations, and repositioning, delivering market share and asset value gains for ownership groups.
Education
Westmont College
Santa Barbara, CASaddleback College
Mission Viejo, CASkills
- Enterprise Sales Strategy & Execution
- Multi-Property Portfolio Leadership
- Group, Leisure & BT Optimization
- Revenue & Market Share Growth
- Ownership & Asset Management Relations
- Leader Development & Succession Planning
- Total Revenue Management Integration
- Hotel Repositioning & Transitions
Prior Property / Area Leadership Roles
- Executive Director of Market Strategy / Area Director of Sales & Marketing, Las Vegas, NV
- Director of Marketing, Fort Worth, TX, Doral Resort
- Director of Marketing, Chicago, IL, Crowne Plaza O’Hare
- Director of Sales & Marketing, Austin, TX, Lakeway Resort
- Director of Sales & Marketing, Houston, TX, InterContinental Hotel
Early Career
Progressive sales leadership roles with Hyatt, Westin, and Marriott Hotels & Resorts, building a foundation in large convention, resort, and airport hotel environments.
Timeline
Regional Vice President of Sales & Marketing – Benchmark Resorts & Hotels
PYRAMID GLOBAL HOSPITALITY
04.2023 - Current
Director of Sales & Marketing
SHERATON GATEWAY LOS ANGELES
05.2019 - 04.2023
Sr. Vice President of Sales & Marketing
INTERSTATE HOTELS & RESORTS
03.2003 - 03.2019
Senior Vice President, Sales & Marketing – Intrigue Hotels & Resorts (Independent Division)
INTERSTATE HOTELS & RESORTS
Senior Vice President, Sales & Marketing – Full Service & Independent Division
INTERSTATE HOTELS & RESORTS
Westmont College
Saddleback College