Summary
Overview
Work History
Education
Skills
Timeline
Generic

FRED DIAMOND

Wesley Chapel

Summary

Enthusiastic and results-driven General Sales Manager with 25 years of progressive experience in the automotive industry. Proven expertise in sales, service, and overall business operations with a deep understanding of industry practices, customer needs, and strategic advertising. Recognized for building, coaching, and leading high-performing sales teams that consistently exceed goals. Adept at driving revenue growth, enhancing customer satisfaction, and aligning dealership operations with long-term business objectives.

Overview

25
25
years of professional experience

Work History

General Manager

Volkswagen of New Port Richey
05.2024 - Current
  • Responsible for the full spectrum of dealership operations—sales, service, parts, finance, and administration, ensuring smooth, profitable, and compliant functioning across departments.
  • develops and implements sales strategies, sets targets, and motivates the team to achieve revenue goals.
  • accountable for the dealership’s financial performance, budgeting, forecasting, profit and loss (P&L) management, and financial reporting
  • Ensures regulatory compliance across federal, state, local laws as well as company policies
  • Responsible for hiring, training, and mentoring department managers and staff—building a cohesive leadership team.
  • Conducts performance evaluations, holds management meetings, and drives employee development and morale.
  • Fosters a positive workplace culture, teamwork, and employee retention

General Manager

Wesley Chapel Chevrolet
05.2023 - 04.2024
  • Responsible for the full spectrum of dealership operations—sales, service, parts, finance, and administration, ensuring smooth, profitable, and compliant functioning across departments.
  • develops and implements sales strategies, sets targets, and motivates the team to achieve revenue goals.
  • accountable for the dealership’s financial performance, budgeting, forecasting, profit and loss (P&L) management, and financial reporting
  • Ensures regulatory compliance across federal, state, local laws as well as company policies
  • Responsible for hiring, training, and mentoring department managers and staff—building a cohesive leadership team.
  • Conducts performance evaluations, holds management meetings, and drives employee development and morale.
  • Fosters a positive workplace culture, teamwork, and employee retention

Used Vehicle Manager

Elder Ford Of Tampa/Lithia Motors
04.2022 - 04.2023
  • Implemented thorough inspection processes to ensure quality standards were met for all incoming used vehicles before being added to the inventory.
  • Managed trade-in process efficiently while ensuring fair valuations were provided to customers in exchange for their vehicles.
  • Enhanced customer satisfaction with personalized service, addressing individual needs and concerns.
  • Increased repeat business by maintaining open lines of communication with previous customers, providing updates on new inventory arrivals and promoting loyalty programs.

Procurement Specialist

Driveway; Lithia Motors
08.2021 - 03.2022

Purchasing used vehicles for 40 Lithia dealerships. Appraising all vehicles for the Driveway E-commerce platform.

General Sales Manager

Carbone Subaru of Troy
02.2014 - 08.2021
  • Supported all sales team members to drive growth and development.
  • Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
  • Managed, hired and trained 13 high-performing sales and support team, maximizing overall profitability by setting benchmarks throughout budget development.
  • Mentored and directed employees by conducting one-on-one meetings with salespeople.
  • Defined goals and objectives to generate more than $5,000,000 annually in sales revenue.
  • Reviewed inventory data on daily basis to make adjustments, evaluate forecasts and meet demands.
  • Maintained department profitability while controlling expenses and promoting customer satisfaction.

Business Manager

Armory Garage Chrysler/jeep/dodge/ram
09.2013 - 01.2014
  • Optimized revenue streams by consistently exceeding client expectations.
  • Represented integrity and professionalism in all areas of business, serving as mentor and roll model to staff.
  • Interacted with customers and vendors with utmost professionalism to solve various problems.
  • Funded deals efficiently and economically by using Dealer Track.
  • Worked with regulatory representatives to complete accurate filings and maintain compliance.
  • Identified interest rates and loan terms by reviewing and analyzing client credit.
  • Increased after-market sales by 30% by persuasively presenting additional products which enhanced vehicle and ownership experience.
  • Teamed with sales managers and sales consultants to create positive atmosphere, resulting in maximum profitability and customer satisfaction.
  • Sold service contracts, insurance and after-market products while continually tracking sales, developing goals and pitching new products.

GSM/Used Car Sales Manager

Armory Garage Chrysler/jeep/dodge/ram
01.2013 - 08.2013
  • Exceeded sales goals by 25% by using consultative and value-driven approach.
  • Developed and significantly grew Pre Owned territory over 6 months.
  • Boosted profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Supported all sales team members to drive growth and development.
  • Leveraged trends in customer trends and marketplace verticals to shape solutions and approaches.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Managed employee payroll, hiring, termination, and training to ensure maximum productivity.

GSM/Assistant Pre Owned Manager

Armory Fiat
01.2012 - 12.2012
  • Recruited, hired and trained 12 employees for sales department.
  • Reviewed employee performance every week and delivered constructive feedback to improve weaknesses.
  • Remained calm and professional in stressful circumstances and when dealing with unhappy customers, effectively diffusing situations.
  • Recruited, hired and trained new employees, including monitoring and review of individual performance.
  • Interacted with prospects and customers at various events, including trade shows, seminars and workshops.
  • Generated reports to assess performance and make adjustments.
  • Met with each associate to establish realistic monthly sales goals.

Sales Manager

Armory Nissan
04.2009 - 12.2011
  • Partnered with marketing team to align sales strategy with brand messaging across all communication channels.
  • Generated company growth for two consecutive years through market expansion and sales.
  • Developed and implemented new sales strategies to update product lines.
  • Led quality assurance initiatives to increase revenue by implementing efficient practices and sales techniques.
  • Boosted team morale and overall sales volume by creating employee incentive sales contests.
  • Maintained professional network of potential clients and business opportunities.

Sales Consultant

Armory Nissan/Chrysler Jeep Ram
04.2000 - 03.2009
  • Applied consultative sales strategy to assess client needs and fit them into the correct vehicle.
  • Landed new customer accounts through consistent combination of perseverance, dedicated cold calling and exceptional service.
  • Identified, coordinated and participated in client relationship-building activities and meetings.
  • Demonstrated products in effort to show potential buyers benefits and advantages and encourage purchases.
  • Cultivated long-term relationships with multiple industry clients.
  • Provided advice to customers regarding suitable product selection.
  • Maintained productive relationships with existing customers through exceptional follow-up after sales.
  • Listened to customers to understand needs and refer to optimal services.

Education

No Degree - Business Courses

Junior College of Albany
Albany, NY
08-1992

Some College (No Degree) - undefined

Albany State University
Albany, NY

Associate of Applied Science - undefined

Cazenovia College
Cazenovia, NY
06.1992

High School Diploma - undefined

Gloversville High School
Gloversville, NY
06.1990

Skills

  • Automotive dealership operations
  • Customer service expertise
  • Employee training
  • Integrated marketing strategies
  • Ability to inspire, motivate, and manage large, diverse teams across sales, service, finance, and parts
  • Delegation and trust-building—avoiding micromanagement
  • Conflict resolution and handling high-pressure interpersonal situations acknowledgement of KPIs (gross profit, unit sales, service absorption, CSI)
  • Pricing strategies, incentive programs, and manufacturer sales goals
  • Strong grasp of P&L management, forecasting, and budgeting
  • Ability to analyze dealership reports and spot profit leaks
  • Knowledge of compliance with lending, financing, and automotive regulations

Timeline

General Manager

Volkswagen of New Port Richey
05.2024 - Current

General Manager

Wesley Chapel Chevrolet
05.2023 - 04.2024

Used Vehicle Manager

Elder Ford Of Tampa/Lithia Motors
04.2022 - 04.2023

Procurement Specialist

Driveway; Lithia Motors
08.2021 - 03.2022

General Sales Manager

Carbone Subaru of Troy
02.2014 - 08.2021

Business Manager

Armory Garage Chrysler/jeep/dodge/ram
09.2013 - 01.2014

GSM/Used Car Sales Manager

Armory Garage Chrysler/jeep/dodge/ram
01.2013 - 08.2013

GSM/Assistant Pre Owned Manager

Armory Fiat
01.2012 - 12.2012

Sales Manager

Armory Nissan
04.2009 - 12.2011

Sales Consultant

Armory Nissan/Chrysler Jeep Ram
04.2000 - 03.2009

Some College (No Degree) - undefined

Albany State University

Associate of Applied Science - undefined

Cazenovia College

High School Diploma - undefined

Gloversville High School

No Degree - Business Courses

Junior College of Albany