Fred Huston
Rocklin,CA
Summary
Strategic and results-oriented Sales and Business Development leader with a robust history of driving growth and leading high-impact sales teams within the telecommunications industry. Proven track record of exceeding sales targets, optimizing sales processes, and delivering exceptional customer service. Highly skilled in analyzing market trends, identifying new business opportunities, and leading high-performing sales teams. Expertise in developing and implementing sales strategies to maximize profitability and market share. Adept at managing complex sales cycles and delivering innovative solutions to meet client needs. Exceptional communication, negotiation, and presentation skills with a keen ability to influence stakeholders at all levels.
Overview
30
30
years of professional experience
Work History
Lead Sales Executive 3 Fiber
AT&T
Sacramento, CA
01.2023 - Current
- Drive sales of a product portfolio comprising Fiber Optics, Hosted VoIP, Cybersecurity, EDGE, and Mobility services in the Northern California and Nevada regions
- Devise and execute targeted sales strategies to address customer needs and increase revenue
- Establish and streamline processes for cross-selling products and services tailored to customer requirements
- Initiate contact with prospects through email campaigns and cold calls to generate high-quality leads
- Collaborate closely with internal teams, including marketing, engineering, finance, and operations, to ensure the successful execution of projects
- Leverage CRM software to meticulously track leads and manage accounts throughout the entire sales cycle
- Provide technical support during product demonstrations at client sites to enhance customer understanding and engagement
- Attend industry events to cultivate relationships with key contacts and expand professional networks
- Maximized profit margins by expertly negotiating contracts and finalizing agreements
- Enhanced overall sales performance by generating leads and closing deals for the entire spectrum of AT&T products and services
- Recognized as Rookie of the Year after successfully transitioning from a leadership role back to an individual contributor position, demonstrating adaptability and a strong commitment to excellence
- Earned the title of market leader multiple times for outstanding sales performance
National Business Regional Sales Director
AT&T
01.2020 - 01.2023
- Spearheaded sales team dedicated to retaining and increasing revenue from business clients, offering AT&T Business solutions such as VOIP, Cybersecurity, EDGE, Mobility, and Network services in the Southern California and Las Vegas markets
- Formulated and executed strategic sales initiatives to increase regional market share
- Generated reports tracking progress against monthly, quarterly, and annual sales objectives
- Collaborated with cross-functional teams (operations, finance, IT) to ensure seamless daily operations
- Cultivated relationships with key customers to foster loyalty and drive revenue growth
- Built strong partnerships with vendors and stakeholders to enhance the sales process
- Trained and mentored regional sales team members to achieve performance goals
- Oversaw recruitment and training, to support sales and account objectives
- Identified and pursued new business opportunities, leading negotiations and securing contracts with clients
- Increased overall departmental efficiency by implementing initiatives that streamlined sales processes and improved team performance
- Ranked #4 nationally in 2023 and recognized as the market leader in Q1 and Q2 of 2023 and Q3 and Q4 of 2022
Regional Sales Manager
AT&T
01.2005 - 01.2020
- Led diverse team of Acquisition & Fiber Sales, account management, and acquisition executives, managing daily sales operations and driving sales of Fiber, VOIP, Security, Applications, and Mobility solutions to business clients in a designated territory
- Created and implemented sales strategies and territory management plans to boost regional sales growth and expand market share
- Developed insights from regional sales data and delivered monthly performance reports to management
- Tracked industry trends and competitor strategies to maintain a competitive edge
- Managed the recruitment, training, and performance evaluation of regional sales teams, while mentoring and coaching junior sales personnel for role proficiency
- Created a supportive environment that encouraged collaboration and teamwork within the regional sales team
- Earned President's Club Honoree recognition three times due to exceptional sales performance
- Received Multiple Sales & Leadership Awards for fostering collaboration and driving team success
Regional Sales Manager
SBC
Sales Executive
Pacific Bell Telephone Company
Sales Exec
Allnet Communications/Frontier Communications
Sacramento, CA
Marketing Manager
P&D Commercial Appliances
Education
B.S. - Business, Marketing
California State University
ChicoSkills
- Sales & Business Development
- Territory Management
- Customer Experience
- Conflict Resolution
- Strategic Sales Planning
- Lead Generation
- Contract Negotiation
- Recruitment & Training
- Revenue & Profit Growth
- Data Analytics & Reporting
- Client Relationship Management
- Team Leadership & Development
- Lead prospecting & Cold-calling
- Sales funnel management
- Goals and performance
Affiliations
- Little League, Board Member & Coach
- Rotary Club, Member
Certification
- Business Analysis Foundations: Competencies, LinkedIn
- Excel Essential Training (Office 365), LinkedIn
- Business Analysis Foundations: Fundamentals (2014), LinkedIn
- Problem Solving Techniques, LinkedIn
- Design Thinking: Customer Experience, LinkedIn
- Breaking Out of a Rut, LinkedIn
- Persuasive Coaching, LinkedIn
- Science Of Consultative Selling
- Leadership Development Program
- First Aid & CPR
References
References available upon request.
Timeline
Lead Sales Executive 3 Fiber
AT&T
01.2023 - Current
National Business Regional Sales Director
AT&T
01.2020 - 01.2023
Regional Sales Manager
AT&T
01.2005 - 01.2020
Regional Sales Manager
SBC
Sales Executive
Pacific Bell Telephone Company
Sales Exec
Allnet Communications/Frontier Communications
Marketing Manager
P&D Commercial Appliances
B.S. - Business, Marketing
California State University
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