Fred Nelson
Colorado Springs
Summary
Accomplished Director of Business Development with a consultative sales approach. Expertise in lead generation and strategic partnerships, consistently achieving a 40% closing rate while fostering long-term client relationships.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Director of Business Development: High Ticket Sales
Certified Contractors Network
Takoma Park
08.2021 - 08.2025
- Company Overview: Membership Service offering consisted of Training and Coaching Services along with networking opportunities with our vendors and strategic partners. Members also have access to special financing programs for their customers.
- All calls were done via Zoom
- This position was deeply consultative and question based
- Responsible for inside sales activities, lead generation and lead qualifying, used ZoomInfo to compile lead generation lists, outbound sales calls, appointment setting, conducting demos via zoom and closing deals through consultative based presentations.
- The role involved identifying and qualifying leads, cold calling comprised about 50% of my activity, conducting online product demonstrations, and building relationships with prospective clients.
- Deeply persuasive and question led Approach to locate pain for contractors' day to day business and then align a solution for their business.
- Helped to deliver monthly webinars with strategic partners.
- Followed up on all inbound, organic leads that were generated by strategic partners.
- In charge of managing our CRM (Go High Level and HubSpot)
- Attended tradeshows and conferences around the country.
- Maintained a closing percentage of 40% each month as part of my assigned KPI's.
- Sold a high-ticket item of $2500.00 per month or 25K PIF per year to home contractors.
- Generated 3.9 Million in new Membership and Coaching sales during my tenure there.
- Lead generation through outbound, LinkedIn and ZoomInfo.
- Conducted lead generation each month through LinkedIn and Association Request.
- Assisted in leading monthly sales bootcamps and mastermind groups.
- Worked with organizations such as the Speaker Lab and The Sweeney Agency to book Key Note Speakers for the company's national conferences.
- Helped to organize training sessions for all company events and conferences.
- Represented company at trade shows and conferences.
- Membership Service offering consisted of Training and Coaching Services along with networking opportunities with our vendors and strategic partners. Members also have access to special financing programs for their customers.
Senior Account Executive
ZGIVE
El Dorado
04.2015 - 07.2021
- Researched new campaigns and industry trends, adjusting objectives, and communicating to sales team for future amendments to existing protocol.
- Lead Generation services with a minimum of 50 outbound touches per day.
- Presented a SaaS based fundraising software that helped nonprofits increase their donations during the year and or per auction related events.
- Led all sales demos via Zoom to directors of nonprofits.
- Account management for all new accounts that I brought on board through discovery and onboarding.
- Helped company grow year after year with a consistent 30% growth pattern.
- Reported on leads, sales opportunities, progress, and activity, informing weekly forecasts and monthly pipeline development. Sale price points were $3500 to $12,500.
- Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection.
- Conducting Coaching Calls.
- Managed a team of 2 SDR's and 3 BDR's.
Senior Account Executive
Engage By Cell
San Francisco
02.2012 - 03.2015
- Maintained contact information database by keeping account details updated, clear and relevant.
- Conducted lead generation activities that included, phone, email and social media outreach.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Brought in over $650K in revenue while managing multiple high-profile accounts.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Gave demos regarding SaaS services along with Mobile applications.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Met with new customers to share product and service information, listen to needs and learn about business operations.
- Cold called prospects to explain partnership benefits, representing company values.
- Prepared documentation finalized sales and maintained records.
Executive Career Consultant
Browning Associates
Providence
01.2009 - 02.2012
- Evaluated strengths and weaknesses of candidates through effective screening processes to determine if the candidate was a good fit for our private branding and placement services that required an investment of 7500 to 10k.
- Operated and maintained applicant tracking and candidate management systems.
- Verified applicant references and employment details.
- Developed recruiting strategies to identify qualified candidates and build network.
- Generated specific candidate pool for career opportunities through strategic placement of advertisements, evaluation of applicant credentials, and conducting initial interviews and pre-screening assessments.
- Followed up with notable applicants sourced via industry-specific pipelines, events and job fairs.
- Compiled and produced qualified candidates' information for hiring manager review and liaised between parties to coordinate formal, management interviews.
- Tracked candidates and pushed for feedback on disqualifications, time-to-fill statistics and other variables.
- Pre-screened resumes prior to sending to corporate hiring managers for consideration.
Regional Sales Director
Veracity Credit Consultants
Denver
03.2005 - 12.2008
- Monitored accounts for signs of fraud and non-payment issues.
- Contacted clients about verifying account information and updated services, answered questions and resolved concerns to uphold exceptional customer service standards and promote brand loyalty.
- Grew my territory to be one of the top producing territories in the company and managed a sales team consisting of 8 territory representatives and 4 BDR representatives.
- Investigated and evaluated customers for creditworthiness and potential risk factors.
- Updated client accounts with new information and verified data for informed credit approvals.
- Worked with clients to define and implement terms for approved credit requests.
- Collaborated with management to evaluate credit strategies and develop improvements.
- Collected data and performed trend and variance analysis to mitigate risk arising from bad debt.
- Attended ongoing professional training to facilitate accurate and productive credit management and hold two certificates in the credit industry.
- Utilized deep understanding of industry best practices and legal requirements to prevent critical incidents.
Inside Sales Executive
Global Compliance
Charlotte
02.2000 - 02.2005
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Worked closely with other departments to promote products and marketing campaigns.
- Compliance packages ranged between 8K and 25K per year for the client.
- Updated accounts and maintained long-term relationships with clients.
- Trained employees on new technology and sales methods to build highly knowledgeable and successful team.
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.
- Prepared pricing strategies for current customers to enhance sales and increase profitability.
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
Assistant Baseball Coach
Bluefield State University
Bluefield
08.1994 - 01.2000
- Developed profound sense of team belonging throughout season.
- Created and organized progressive training program for each specific position.
- Supervised activities and reacted accordingly to injuries and emergencies, communicating with proper medical staff in critical situations.
- Supervised and coordinated baseball team and program in NAIA.
- Exercised effective communication with members of community and team, acting as liaison and public face for organization.
- Supervised and coordinated staff, assessing program details and experts in each role.
- Developed plans for trips to play opposing teams.
- Managed team budget, documented expenditures and coordinated with volunteers and staff to push fundraising efforts.
- Uphold policies and laws regulating BSC baseball program and reported grievances immediately to supervisory staff.
- Monitored athletes' use of equipment to verify safe and proper use.
- Assisted head coach in baseball practice and game planning, skill development, upkeep of field and recruitment of student-athletes.
- Assessed players' skills by closely monitoring players during practice and competitions.
- Managed strength training and conditioning programs to help players maintain prime physical condition throughout the season.
- Instructed athletes in performance principles and game strategies and rules to achieve desired results.
- Coached players on specific position requirements such as pitching and catching.
- Planned and directed game strategies.
- Planned activities such as parent's night, banquets, and awards ceremonies.
Education
Bachelor of Science - Criminal Justice Administration
Bluefield State College
Bluefield, WV05.1994
Skills
- High ticket sales and consultative sales
- Lead generation and CRM management
- Online demonstrations
- Customer relationship management
Certification
Bronze Certified Sandler Sales Methodologies
Languages
English, Native
Timeline
Director of Business Development: High Ticket Sales
Certified Contractors Network
08.2021 - 08.2025
Senior Account Executive
ZGIVE
04.2015 - 07.2021
Senior Account Executive
Engage By Cell
02.2012 - 03.2015
Executive Career Consultant
Browning Associates
01.2009 - 02.2012
Regional Sales Director
Veracity Credit Consultants
03.2005 - 12.2008
Inside Sales Executive
Global Compliance
02.2000 - 02.2005
Assistant Baseball Coach
Bluefield State University
08.1994 - 01.2000
Bachelor of Science - Criminal Justice Administration
Bluefield State College
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