Summary
Overview
Work History
Education
Timeline
Generic

FREDDY CORONA

Las Vegas

Summary

Revenue executive with over 18 years sales experience & track record of effectively leading B2B sales teams. I build & lead teams that deliver strategic insights & sales operational execution. I thrive in scaling GTM and CRM/ dashboard infrastructure. I lead high performing teams to achieve ambitious revenue & business goals. My experience spans GTM strategy + revenue forecasting, KPI reporting, Salesforce & tech stack development, pricing strategy & board deck preparation. MBA. Pavilion University Executive Member, RevOps School 2024. Read more about me at fredcorona.carrd.co

Overview

16
16
years of professional experience

Work History

VP of Sales

Olleyes
Las Vegas
01.2025 - Current
  • Own full revenue organization, simultaneously leading CRO, CMO, and VP of Sales functions to drive growth, marketing strategy, and sales execution across the company.
  • Led the development and execution of the TechALL and HearALL, a VR-based hearing screening/ the first remote technician platform in ophthalmology, creating a new recurring revenue stream and expanding support capabilities for clients
  • Built and standardized outbound sales infrastructure including CRM automation, AE onboarding process, and multi-channel prospecting strategies (email, phone, LinkedIn, direct mail)
  • Designed and implemented a 3x3 outbound messaging framework focused on high-conversion triggers and tailored value propositions for eye care professionals
  • Negotiated high-impact collaborations with industry media, influencers, and education platforms to elevate Olleyes' visibility and market positioning

VP of Sales

Virtual Field
08.2023 - 04.2024
  • Built & scaled Sales Operations (inbound/outbound) across GTM, driving 4x ARR growth in 9 months & securing the first enterprise accounts by creating and executing the enterprise sales motion from scratch.
  • Scaled, coached & mentored a team of ICs & managers to deliver strategic operational insights for the deployment of international sales strategy (enter Canada).
  • Partnered with Marketing and Product Eng. to build the PLG pipeline & PLS motion with a combination of CS strategy, high NPS, & strong onboarding, leading to a 45% increase in 90+-day retention rate that lowered churn to less than 10%.
  • Led a cross-functional team (Sales, Marketing, Finance & Product) that built the KPI framework & process (ieSQL>MQL>SAL, etc + Salesforce/ HubSpot dashboards, data pulses, monthly forecasts) for CEO & Board leadership quarterly presentations.
  • Sourced & scrubbed 10,000+ leads, led a marketing effort to conduct state-specific research, developed strategic messaging, and enrolled leads in multi-touch HubSpot sequences, resulting in high engagement, improved prospecting efforts & significantly enhanced closing ratio/ pipeline development.

Senior Sales Director

PatientPop
09.2021 - 08.2023
  • Managed external sales team, implemented innovative processes to achieve business goals, promoted key customer relationships, and exceeded ARR quotas. Promoted to Senior Sales Director in 8 Months.
  • Achieved record-breaking $144K ARR in new territory in first month, tripling quota by leveraging channel partnerships and lateral relationships.
  • Automated daily and weekly KPI dashboards and processes reducing operational time by 75% & Led weekly meetings three times a week to forecast, project, & motivate the team and cross-functional departments across the entire organization.

National Sales Director

Alff Co.
08.2020 - 10.2021
  • Led and exceeded account sales goals while overseeing the performance and development of 4 Territory Managers across the U.S., driving consistent execution of sales objectives.
  • Developed an expansion strategy which generated 15 new enterprise accounts in 7 months.
  • Created a B2B sales funnel which increased lead conversion rate by 54%.
  • Trained TMʼs leverage cross-selling techniques to raise average service per account by 2.5.

Commercial Sales Manager

Stonhard
01.2019 - 08.2020
  • Drove sales & progressed territory by developing/ executing a comprehensive strategic plan to capture market within industrial and commercial segments of construction project sales.
  • Successfully penetrated the highly unionized casino industry, previously difficult to access, by developing and executing a strategic approach tailored to their unique needs.
  • Closed a landmark $320K deal with Circa Casino, with multiple subsequent wins across other casinos using the same strategy, significantly expanding market share in the industry.

Senior Territory Manager

Cintas Corp
Las Vegas
01.2017 - 12.2018
  • Summit Club winner (2x). Awarded honors for consistently exceeding sales quotas & demonstrating exceptional performance as a TM.
  • Recognized as a Cold Calling Champion for consistently generating high-quality leads & securing key accounts through effective outreach strategies.
  • Spearheaded territory growth in the medical space by developing tailored sales strategies, driving significant revenue gains, & increasing market penetration across the assigned healthcare region.

Business Development Sales Officer

Citi Group
Las Vegas
04.2009 - 05.2017
  • Led branch sales initiatives by acquiring new B2B relationships and expanding existing client accounts through targeted cross-selling of credit products and business banking solutions.
  • Developed and leveraged referral networks through Centers of Influence (Latin/ LV/ Henderson Chamber of Commerce) to build new business opportunities and increase market penetration within the small business sector.
  • Recommended strategic sales approaches to grow the consumer and small business client base, resulting in enhanced client relationships and product adoption.

Education

MBA -

University of The People
Pasadena, CA
11-2023

Bachelor of Arts - Business Administration

University of The People
Pasadena, CA
03-2015

Timeline

VP of Sales

Olleyes
01.2025 - Current

VP of Sales

Virtual Field
08.2023 - 04.2024

Senior Sales Director

PatientPop
09.2021 - 08.2023

National Sales Director

Alff Co.
08.2020 - 10.2021

Commercial Sales Manager

Stonhard
01.2019 - 08.2020

Senior Territory Manager

Cintas Corp
01.2017 - 12.2018

Business Development Sales Officer

Citi Group
04.2009 - 05.2017

MBA -

University of The People

Bachelor of Arts - Business Administration

University of The People

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