Frederic Roberts
Greenville,MI
Summary
Results-driven business development professional with proven success in B2B/B2C sales across logistics, media, and construction industries. Skilled in building strategic partnerships, managing sales cycles, and consistently exceeding revenue goals. Passionate about driving growth through tailored client solutions and meaningful relationships.
Overview
11
11
years of professional experience
Work History
New Business Development/Lead Territory Representative
Tontin Hardwoods & Millwork
02.2024 - Current
- Built and nurtured partnerships with custom builders, designers, and architects—directly contributing to sales growth and repeat business.
- Represented the company at key industry events, strengthening brand visibility and expanding the network.
- Increased client satisfaction through timely responses and expert guidance on product and service options.
- Conducted targeted market research to identify and pursue qualified leads.
- Managed sales pipeline using CRM tools, ensuring accurate tracking of opportunities and client engagement.
Multi-Media Strategist (Major National Representative)
The Toledo Blade
04.2022 - 11.2023
- Drove $1.58M in advertising sales across industries including education, healthcare, and construction.
- Built long-term client relationships through data-driven marketing strategies and creative branding solutions.
- Improved campaign outcomes using real-time reporting tools for transparency and performance tracking.
- Streamlined sales operations by managing leads and communications through Brainworks CRM.
- Conducted in-depth client needs assessments to deliver tailored, ROI-focused media strategies.
Logistics Account Executive
Total Quality Logistics
06.2021 - 01.2022
- Managed a $1.7M book of business, delivering cost-saving logistics solutions through relationship-based sales.
- Averaged 60 calls per day, consistently turning cold leads into high-value accounts.
- Negotiated rates and solved time-sensitive shipping issues to maintain client trust.
- Oversaw daily freight operations and issue resolution with precision and urgency.
Sales Representative/Project Specialist
Integrity Home Exteriors/Universal Windows Direct
09.2019 - 05.2021
- Closed over $1.16M in sales in 2020 by offering tailored exterior remodeling solutions.
- Communicated product value effectively, focusing on exclusive systems and high-quality materials.
- Delivered personalized sales consultations that directly addressed client needs and project goals.
- Maintained strong post-sale relationships via in-person visits and follow-ups for recurring business.
- Surpassed industry-standard closing rates and exceeded all annual sales targets.
- Earned membership in the 2020 Crown Champions Club (Success Group International).
Sherwin Williams
11.2014 - 09.2019
- Specialized in advising commercial and industrial clients on coatings, tools, and application techniques.
- Led customer service efforts and resolved issues quickly, improving satisfaction and repeat business.
- Initiated weekly lead generation calls targeting new business development in our territory.
- Industrial/Commercial/Architectural
Education
No Degree - Environmental Biology
Ferris State University
Big Rapids, MI12-2016
Skills
- B2B/B2C Sales & Lead Generation
- Customer Relationship Management
- Client needs analysis
- Strategic Prospecting
- Sales Presentations
- Objection Handling
- Microsoft Office Suite
- Market Research & Pipeline Development
- Product Knowledge (Media, Logistics, Construction)
- Account management
- Teamwork and collaboration
- Decision-making
Affiliations
- Young Professionals Committee of Lakeshore HBA
Timeline
New Business Development/Lead Territory Representative
Tontin Hardwoods & Millwork
02.2024 - Current
Multi-Media Strategist (Major National Representative)
The Toledo Blade
04.2022 - 11.2023
Logistics Account Executive
Total Quality Logistics
06.2021 - 01.2022
Sales Representative/Project Specialist
Integrity Home Exteriors/Universal Windows Direct
09.2019 - 05.2021
Sherwin Williams
11.2014 - 09.2019
No Degree - Environmental Biology
Ferris State University