Frederick Dodge
Grosse Pointe Woods
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products and campaigns successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
8
8
years of professional experience
Work History
CEO
CEO of FDVisuals
06.2021 - Current
- Provide results for my clients who need specific services, including lead generation, target audience growth, content creation, media promotion, etc.
- Developed key operational initiatives to drive and maintain substantial business growth. This involves online marketing, management, consulting, SEO, and much more.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Directed market expansions to propel business forward, meet changing customer needs.
Marketing Specialist
Gratiot Golf Center
02.2017 - 02.2022
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Digital Marketing Specialist
Eric Loftholm
09.2020 - 12.2021
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created social media content with innovative brand messaging to support new product launches.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
Digital Marketing Specialist
LMVisuals
06.2016 - 09.2020
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
Digital Marketing Specialist
Campus View
08.2015 - 12.2015
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
Education
Bachelor of Science - Communications
Grand Valley State University
Allendale, MICoursework: Communications Media and Society, Global Communications, Senior Seminar Health Communications, Communication Ethics, Story Making -
Skills
- Written Communication
- Excellent Communication
- Channel Optimization
- Competitor Review
- Social Commerce
- Brand Strategy
- Customer Relationship Management
- Digital Content Development
- Team Leadership
- Social Media Content Creation
- Content Curation
- Video Editing
Timeline
CEO
CEO of FDVisuals
06.2021 - Current
Digital Marketing Specialist
Eric Loftholm
09.2020 - 12.2021
Marketing Specialist
Gratiot Golf Center
02.2017 - 02.2022
Digital Marketing Specialist
LMVisuals
06.2016 - 09.2020
Digital Marketing Specialist
Campus View
08.2015 - 12.2015
Bachelor of Science - Communications
Grand Valley State University
Coursework: Communications Media and Society, Global Communications, Senior Seminar Health Communications, Communication Ethics, Story Making -
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