Frederick Greene
Innovative & Strategic Digital Marketing Leader
Fort Lauderdale,FL
Summary
Innovative and strategic digital marketing executive with 15+ years of experience driving cross-functional teams to success, establishing growth metrics, and achieving revenue goals. Proficient in maximizing ROI, growth marketing, product management, demand generation, budgeting, and integrated marketing. A proven track record of leading high-performing teams, driving outcomes, and contributing significantly to fast-paced organizations.
Overview
22
22
years of professional experience
4
4
Certifications
Work History
President of Digital
MMB
05.2021 - 02.2023
- Developed and implemented a data-driven marketing growth strategy, resulting in increased revenue growth
- Managed a high-performing remote team of marketing professionals
- Identified and cultivated relationships with new clients through cold calling, email campaigns, and social media outreach
- Acquired and nurtured new business opportunities, achieving over $2M in new digital billings within 12 months by delivering effective omni-channel digital strategies for existing clients
- Planned and executed a strategy that generated an additional $1.65M in billings from existing agency clients
- Conducted needs analysis and provided strategic solutions to clients, resulting in a 25% increase in campaign effectiveness
- Negotiated pricing and contract terms with clients, resulting in an average deal size increase of 20%
- Managed and advised on the digital marketing budgets for agency clients, maximizing return on investment and driving cost efficiencies
- Delivered expert consulting services to key clients while managing the agency's digital functions, consistently delivering innovative solutions that exceeded client expectations
- Managed high-profile clients such as ALS, LLS, Foster Grant, Toyota, Hannaford, Northern Trust, NowRx, Yale Health, Shark HydroVac, and LOCAL, achieving outstanding results and building long-lasting partnerships.
Marketing Consultant
ORIGIN Technologies
10.2021 - 12.2022
- Blockchain and Web 3.0 startup in the real estate and finance tech sector
- Successfully executed market research, go-to- market, digital media, demand generation, client acquisition, product and brand development, and launch strategies to drive business growth., eCommerce Autopilot
- SASS automation product for eCommerce sellers
- Successfully executed market research, go-to-market, digital media, demand generation, client acquisition, product and brand development, and launch strategies to drive business growth.
Vice President of Digital
Pinnacle Advertising
06.2020 - 05.2021
- Administered strategic leadership for the development and activation of Paid Search, Paid Social, and Addressable media campaigns, ensuring effective use of digital channels to extend campaign ideas, activate audience segmentation, and drive engagement
- Exceeded sales targets by 120% in the first year of employment
- Implemented a new client outreach strategy that resulted in a 30% increase in lead generation
- Mentored a high-performing, geographically distributed team of digital platform specialists in SEM, Paid Social, Programmatic, and OTT, utilizing data-driven analytics to optimize campaign performance
- Managed and built unified reporting to track campaign ROI, data visualization, insights, and funnel analysis, resulting in improved data-driven decision-making and campaign effectiveness
- Stayed up-to-date on industry trends and emerging technologies, incorporating new insights into client recommendations and pitches
- Operated and effectively managed client budgets, pacing, vendor relationships, and accounting for annual client expenditures totaling $45M
- Developed robust analytics measurement frameworks to accurately measure campaign effectiveness throughout the planning and execution phases
- Collaborated closely with brand management teams for Alfa Romeo, Hyundai, CSL Plasma, and Mandarin Oriental, consistently delivering superior digital strategies that align with business objectives and drive measurable results.
Vice President of Marketing
Bahamas Paradise Cruise Line
08.2018 - 04.2020
- Led global marketing and marketing operations, overseeing a team of 12, including director-level staff, and managed a marketing budget of $32M
- Improved customer retail CPA by 92%, increased online bookings by 26%, reduced marketing spending by 28%, and expanded consumer acquisition by 25%
- Implemented marketing technology and automation platforms, driving growth in bookings, optimizing campaign spend and segmentation, and increasing customer lifetime value
- Managed data warehousing, CMS, CRM integrations, marketing automation platform, and customer data platform to map the customer journey, gain valuable insights, and enhance customer lifetime value and develop customer loyalty program
- Optimized lead and account scoring models, enhancing lead qualification and nurturing processes for agency new business
- Implemented department OKRs and demonstrated a deep understanding of sales cycles, resulting in increased demand and revenue growth
- Developed partnership with Brightline trains that resulted in a co-marketing that resulted in 17% lift in passengers.
Director of Digital Marketing & Strategy
Fortify Group
01.2016 - 07.2018
- Developed highly effective client-specific go-to-market strategies, digital marketing roadmaps, SAAS user acquisition strategies, marketing automation strategies, campaign analytics, and customer and user experience optimizations that consistently exceeded client KPIs
- Managed cross-functional teams of digital marketing, development, and web marketing experts to forecast campaign performance trends and collaborated with agency executive teams to achieve client objectives
- Transformed a web marketing team into a cross-functional team of subject matter experts by implementing strategic planning, analytics, performance marketing, search, A/B testing, and agency partnerships to drive exceptional results
- Oversaw a team of 15 to implement highly effective strategies for social media, ad buying, and application development
- Collaborated with B2B SAAS brand Mobile and gaming app brand Machine Zone to develop highly effective user acquisition strategies across paid digital channels
- Developed, launched and promoted Oak & Cane rum brand, devising a successful digital go-to-market strategy utilizing partnerships with Drizly
- Implemented unified reporting across multiple departments, including demand gen, field marketing, sales operations, and sales leadership, resulting in increased visibility and alignment of marketing and sales efforts
- Restructured marketing automation solutions for a SaaS client, surpassing acquisition goals by 30% and ROI by 63%.
Director of Digital Marketing
Structured Asset Holdings
08.2013 - 01.2016
- Successfully managed a $12M annual digital marketing budget for campaigns across multiple channels, Oversaw all aspects of digital campaign strategies, including website and mobile application design and development, paid search and social, email automation, social media, and content marketing, while collaborating closely with customer service and sales departments to increase client conversion
- Partnered with customer service and sales departments to enhance lead nurturing processes, improve client conversion rates, and drive revenue growth through data-driven insights and strategic alignment
- Implemented and managed ABM platforms, resulting in a 20% increase in account-based marketing effectiveness and a 15% increase in revenue
- Reduced cost per lead by 48% through optimizing digital campaign strategies and segmentation, resulting in a 34% increase in ROI
- Created and implemented departmental OKRs, resulting in a 20% increase in team productivity and a 10% increase in revenue
- Designed and executed cross-channel digital campaigns, surpassing engagement goals by 25% and driving significant growth in brand awareness, customer acquisition, and sales.
Digital Marketing Manager
Social Bubbler
2010 - 2013
Senior Digital Marketing Specialist
Options University Group
2005 - 2010
Marketing Specialist
Wells Fargo
2000 - 2005
Education
Master’s Degree - Integrated Marketing Communications
Northwestern University
Bachelor’s Degree - undefined
University of Florida
Skills
Growth marketingIntegrated marketing strategiesProduct managementDemand generation
Budget strategies
Maximizing ROILeading high-performing teamsMarketing analyticsExecutive data scienceData-driven insightsOptimization of marketing technology stacksMulti-industry experienceCustomer acquisition and retentionCampaign analytics and reportingCustomer data platforms and CRM integrationsLead qualification and nurturingStrategic planning and executionPartnership development and managementAnalytics and SEO
Certification
Marketing Analytics
Timeline
Marketing Consultant
ORIGIN Technologies
10.2021 - 12.2022
President of Digital
MMB
05.2021 - 02.2023
Vice President of Digital
Pinnacle Advertising
06.2020 - 05.2021
Vice President of Marketing
Bahamas Paradise Cruise Line
08.2018 - 04.2020
Director of Digital Marketing & Strategy
Fortify Group
01.2016 - 07.2018
Director of Digital Marketing
Structured Asset Holdings
08.2013 - 01.2016
Digital Marketing Manager
Social Bubbler
2010 - 2013
Senior Digital Marketing Specialist
Options University Group
2005 - 2010
Marketing Specialist
Wells Fargo
2000 - 2005
Master’s Degree - Integrated Marketing Communications
Northwestern University
Bachelor’s Degree - undefined
University of Florida