Frederick Hudson
Berkley,MI
Summary
Data driven paid media expert with eight years of media buying experience and a self-starter who takes an empathetic approach to people leading.
Overview
7
7
years of professional experience
Work History
Associate Director, Performance Media - Cars.com
Spark Foundry
01.2024 - Current
- Onboarded new agency client - responsibilities included developing team processes and workflows, building trafficking timelines and reporting cadences. Established benchmarks and KPIs, and billing documentation and lead the overall day-to-day paid media strategy.
- Responsible for $25MM of planned media dollars across multiple partners ensuring campaign budgets pace to 100% every month.
- Decreased CPL by 16.20% through strategic campaign optimizations and active management of media buys.
- Lead media strategy of establishing full funnel approach by developing mid-funnel tactic measured via BLS and successfully hitting stat sig.
Associate Director, Performance Media - USAA
Spark Foundry
09.2022 - 01.2024
- Responsible for $47MM of planned media spend in 2023 across multiple lines of business and social partners including 25% YOY growth from 2022 in planned media dollars.
- Restructured social media buys to follow best practices which lead to a decrease of CPA by 11%
- Developed A/B test to learn which creative type drives more efficient CPAs and which product messaging converts better which lead an additional reduction of CPA by 7%.
- Developed onboarding and training material for new hires and helped oversee the transition between Publicis agencies.
Paid Media Manager
Career Now Brands
12.2020 - 09.2022
- Managed $12MM of yearly media spend across Facebook & Google Search for a high volume of campaigns.
- Developed a product product offering which lead to increased revenue and profit for the company.
- Optimized keywords and match types on Google which lead to an overall decrease in CPA by 8%.
Paid Social Manager
White Glove
02.2018 - 12.2020
- Responsible for managing $8MM of yearly media spend cross multiple Facebook ad accounts.
- Launched and optimized several new B2C products which resulted in a decrease of CPA by 33% and an increase in CVR of 7%.
- A/B tested different iterations of ad copy & creative assets which lead to an increase in CTR of 1.2%.
Education
Bachelor of Science - Business Administration - Marketing
Central Michigan University
Mount Pleasant, MI05.2013
Skills
- Meta Certified Media Buying Professional
- Google Search Certification
- Facebook Ads Manager proficiency
- TikTok Ads Manager proficiency
- Snapchat Ads Manager proficiency
- Reddit Ads Manager proficiency
- Pinterest Ads Manager proficiency
- Linkedin Ads proficiency
Timeline
Associate Director, Performance Media - Cars.com
Spark Foundry
01.2024 - Current
Associate Director, Performance Media - USAA
Spark Foundry
09.2022 - 01.2024
Paid Media Manager
Career Now Brands
12.2020 - 09.2022
Paid Social Manager
White Glove
02.2018 - 12.2020
Bachelor of Science - Business Administration - Marketing
Central Michigan University
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