Fredrick (Fred) Stark
Grandville,MI
Summary
Strategic and results-oriented professional with extensive experience in exceeding expectations, fostering robust client relationships, and driving revenue growth. Proven expertise in strategic planning, client relationship management, and team leadership to propel businesses to new heights of success. Skilled negotiator with a strong track record of securing key accounts and expanding market presence. Adept at developing and implementing innovative sales strategies to maximize profitability. Committed to leading high-performing sales teams and achieving organizational objectives with excellence and precision.
Overview
26
26
years of professional experience
Work History
Regional Sales Manager – Central Region
SwapLoader
Des Moines, IA
02.2025 - 11.2025
- Achieved consistent monthly growth of 10 to 15 percent through strategic sales planning.
- Provided exceptional service and support to distributor network within heavy-duty equipment industry.
- Conducted market research to identify trends and fulfill customer needs for business expansion.
- Facilitated training sessions for distributors, improving sales and customer service skills.
- Identified potential distributors, strategically approaching them based on territory analysis.
- Negotiated contracts with key partners, reinforcing relationships with distributors and vendors.
- Managed logistics ensuring timely product delivery alongside efficient inventory management.
- Increased brand visibility by attending multiple trade shows each year.
Territory Sales Representative - Midwest and West
US Tarp - Shurco
12.2017 - 02.2025
- Delivered innovative solutions and exemplary service to stakeholders in heavy-duty trucking sector.
- Achieved 30% monthly growth rate by leading territory expansion initiatives.
- Established reputation as trusted resource for major OEMs and dealers nationwide.
- Managed sales pipeline using CRM software to track opportunities effectively.
- Oversaw distributor and OEM-level accounts across 26 states, enhancing customer relations.
- Facilitated comprehensive training programs for new hires in sales and customer service.
- Drove territory profitability through strategic acquisition of new business ventures.
- Recognized as industry leader in service excellence, exceeding client expectations.
Director of Sales & Operations
Superior Carts and More
Allegan, MI
02.2014 - 12.2017
- Negotiated and finalized contracts with universities, counties, cities, and factories.
- Managed operations across three locations to support company growth.
- Directed and coached a diverse team of 23 personnel in retail, service, and wholesale sectors.
- Resolved an average of 12 customer grievances monthly to enhance sales and service satisfaction.
- Achieved 123% of quota during inaugural year as sales manager.
- Expanded customer base by 63% within 18 months through strategic initiatives.
DSD Sales Representative | Account Management
Cadillac Coffee Company
Grand Rapids, MI
04.2011 - 02.2014
- Oversaw portfolio of 136 accounts generating annual revenue of $1.5M.
- Achieved elite ranking in top 1% among six sales representatives in West Michigan.
- Exceeded 40% month-over-month growth within established territory.
- Conducted market research to identify consumer coffee preferences and industry trends.
- Maintained awareness of market dynamics, product advancements, and competitor activities.
- Demonstrated comprehensive product knowledge to effectively promote Cadillac Coffee products.
- Collaborated with team members to optimize inventory levels and enhance product displays.
- Recognized for exceptional customer service by setting a benchmark for excellence.
Senior Key Account Manager
National Wine and Spirits
Grand Rapids, MI
01.2000 - 04.2011
Education
Diploma -
Kenowa Hills High School
Skills
- Sales management and strategic planning
- Market expansion and research
- Client satisfaction and retention
- Account management and service excellence
- Sales training and presentations
- Cross-functional collaboration
- Team leadership and building
- Complex problem resolution
- Distributor negotiations and deal closing
- Effective communication and time management
- Data analysis and order management
- Consultative selling and relationship management
Professional Development
Sales Training-
- Impax
- The 7 Habits of Highly Effective People
Accomplishments
- Proudly awarded Midwest Wheels 2024 "Best of the Best" Don Shoemaker/Scott Wilson Supplier of the year award.
Timeline
Regional Sales Manager – Central Region
SwapLoader
02.2025 - 11.2025
Territory Sales Representative - Midwest and West
US Tarp - Shurco
12.2017 - 02.2025
Director of Sales & Operations
Superior Carts and More
02.2014 - 12.2017
DSD Sales Representative | Account Management
Cadillac Coffee Company
04.2011 - 02.2014
Senior Key Account Manager
National Wine and Spirits
01.2000 - 04.2011
Diploma -
Kenowa Hills High School