Freshta Ehsan

immer is an innovative platform reshaping the live entertainment scene, connecting organizers, entertainers, and attendees for unique experiences.

• Produced 20+ high fidelity prototypes for responsive web interfaces, surpassing project expectations with 95% on-time delivery rate
• Iterated designs swiftly based on feedback and objectives, enhancing usability, clarity, and alignment with project goals
• Collaborated directly with developers, PMs, designers, and founder

Bellhopt is an emerging startup revolutionizing short-term rental experiences for guests through exclusive, luxury grocery delivery)

• Led 3 designers to establish comprehensive design system from scratch, ensuring consistency across all products and eliminating discrepancies
• Increased conversion rate by 94% through full website redesign
• Presented interactive design concepts to leadership through visually engaging hybrid iterations, aimed to enhance user experiences

• Led and coordinated design workshops with 30+ students while contributing to their knowledge of user-centered design
• Created product design challenges and encouraged students to develop innovative solutions balanced with business needs and user expectations
• Conducted constructive feedback sessions, facilitating iterative refinement

• Increased user satisfaction by 91% and navigation of information by 79% with fully redesigned website and new information architecture
• Collaborated closely with stakeholders, developers, and multiple teams while presenting and advocating for design work/solutions
• Decreased bounce rate by 42% proven through increased volunteer registration, newsletter subscriptions, and donations

• Implemented design thinking and problem-solving skills to redesign NPO’s application process which increased student traction by 133%
• Evaluated effectiveness of new and established features by analyzing user research findings and performance metrics