Hi, I’m
Frida Somoza
Miami,FL
Summary
Dynamic Art Director with 11+ years of experience in creative direction, video editing, graphic design, and branding across entertainment and advertising industries. Proven track record in leading successful campaigns for international tours and social platforms. Expert in Adobe Creative Suite, visual storytelling, and cross-cultural design. Fluent in English & Spanish. Awarded by The One Club, Addys, and Young Ones.
Overview
13
years of professional experience
Work History
F Productions & Entertainment
Art Director & Content Creator
02.2013 - Current
Job overview
- Led creative direction for tour marketing campaigns, designing 100+ assets for concerts and global tours.
- Produced video content that reached a combined audience of 2M+ on social media.
- Collaborated with artists and talent managers to craft cohesive and impactful messaging.
- Implemented artistic vision to give art purpose and meaning.
- Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
- Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
- Made collateral to support various marketing campaigns and visually communicate concepts.
Macias Creative
Graphic Designer & Art Director (Internship)
01.2025 - 07.2025
Job overview
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Conceptualized creative designs for print materials, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Supported visual identity creation through layout, branding, and typography.
- Assisted in creative ideation and adaptation of visuals across digital platforms.
- Completed final touches for projects such as images sizes and font selection.
El Puerto Agency
Art Direction and Graphic Designer
02.2023 - 12.2023
Job overview
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Contributed to Latin-market adaptations of campaigns and culturally relevant assets.
- Designed visuals and social content tailored to Hispanic audiences.
- Participated in brainstorming sessions and campaign conceptualization.
- Completed final touches for projects before rollout.
Dana Lynn Photography
Video Editor & Content Creator
02.2015 - 06.2023
Job overview
- Edited wedding and corporate video content with multi-camera footage.
- Designed marketing graphics and enhanced sound quality for clarity.
- Shot and edited photography and video for event promotions and brand content.
- Delivered edits on time for reviews and final delivery.
- Enhanced video quality by applying color correction, grading, and special effects techniques.
- Maintained organized digital archives of raw footage, final edits, and other assets for easy access and retrieval.
- Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects.
F Productions & Entertainment
Tour & Production Manager
02.2013 - Current
Job overview
- Managed international tour logistics for artists, including travel, accommodations, schedules, and technical needs.
- Coordinated production workflows and operations for live events with teams of 10+ people.
- Served as liaison between artists, crew, and venues to ensure flawless show execution.
- Implemented contingency plans during unforeseen events or emergencies to minimize disruptions to the overall tour experience.
- Coordinated accommodations for crew and tour transportation between destinations.
- Utilized social media platforms effectively for promotion and engagement with potential customers, increasing brand awareness within target markets.
- Optimized scheduling of activities based on group dynamics which enhanced overall travel experience.
- Anticipated problems with meeting tour deadlines and developed alternative plans.
Complete Weddings + Events
Video Editor & Graphic Designer
06.2023 - 01.2025
Job overview
- Managed post-production for wedding and corporate video projects.
- Applied advanced color correction and audio enhancements using Adobe Suite.
- Created branded visual content for social media and digital platforms.
- Delivered edits on time for reviews and final delivery.
- Organized and worked with raw footage from multiple cameras and sources.
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
Education
Miami Ad SchoolMiami, FL
Advertising Portfolio Course from Art Direction
06-2025
University Overview
- Awarded AAF Addy Award 2025 – Silver — More Than a Pet
- Awarded The One Club 2024 – Merit — McAttack
- Awarded Young Ones One Show 2025 – Merit — DuoGotchi
- Awarded Top Dog 2025 – Winner — Sign Speak
- 3.7 GPA
- Creative concept development, visual storytelling, branding, and advertising strategy.
Miami Dade CollegeMiami, FL
Bachelor of Arts from Film And Video Production
06-2019
University Overview
- Focus on cinematography, editing, and audiovisual production.
- 3.6 GPA
Edumac Center of Digital Arts
Course from Graphic Design & Adobe Suite Course
05-2012
University Overview
- Design fundamentals and Adobe Creative Cloud training.
CUEC (UNAM)
Film Course from Intro To Film & TV Production
08-2010
University Overview
- Foundations of film production and directing.
Skills
- Creative direction
- Advertising Strategy
- Artistic vision
- Video Editing
- Digital illustration
- Adobe creative suite
- Design thinking
- Visual Storytelling
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
French
Elementary
Timeline
Graphic Designer & Art Director (Internship)
Macias Creative
01.2025 - 07.2025
Video Editor & Graphic Designer
Complete Weddings + Events
06.2023 - 01.2025
Art Direction and Graphic Designer
El Puerto Agency
02.2023 - 12.2023
Video Editor & Content Creator
Dana Lynn Photography
02.2015 - 06.2023
Art Director & Content Creator
F Productions & Entertainment
02.2013 - Current
Tour & Production Manager
F Productions & Entertainment
02.2013 - Current
Miami Ad School
Advertising Portfolio Course from Art Direction
Miami Dade College
Bachelor of Arts from Film And Video Production
Edumac Center of Digital Arts
Course from Graphic Design & Adobe Suite Course
CUEC (UNAM)
Film Course from Intro To Film & TV Production
Awards
The One Club 2024 - Merit - McAttack
AAF 2025 Addy Award - Silver - More Than a Pet
Young Ones One Show 2025 - Merit - DuoGotchi
Top Dog 2025 - Sign Speak
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