Summary
Overview
Work History
Education
Skills
Timeline
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Christopher Gould

Christopher Gould

Las Vegas

Summary

Dedicated SEO and Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

7
7
years of professional experience

Work History

SEO Manager

Absorption Pharmaceuticals LLC
03.2021 - 05.2024
  • Led content strategy and creation for a website with over 50,000 unique daily visitors, driving substantial engagement and growth.
  • Generated $20,000+ in monthly revenue from top-of-funnel organic blog content by implementing high-impact SEO strategies.
  • Directed an SEO team to develop and execute both short-term and long-term strategies, ensuring resilience through Google Core Updates.
  • Strengthened on-page SEO by emphasizing EEAT principles, partnering with industry experts, and fostering collaborations with doctors to deliver high-performing content. Achieved a domain authority score of 56.
  • Produced 200+ long-form content pieces and 100+ short-form articles, ensuring consistent quality and alignment with audience needs.
  • Conducted in-depth keyword research, evaluating potential value, intent, search volume, and ranking difficulty to inform content strategy.
  • Collaborated with the creative team to develop rich media assets, enhancing content depth and user experience.
  • Leveraged SEMRush to identify content gaps, establish topic silos, and monitor keyword performance for continuous optimization.
  • Utilized Google Search Console to analyze data and implement strategic content improvements, achieving incremental SEO gains.
  • Analyzed Universal Analytics and GA4 data to inform actionable plans for new content creation and optimization, improving user retention and SEO signals.
  • Implemented strategies to optimize JSON-LD, Schema, Meta titles and description, Open Graph, and internal linking.
  • Partnered with the development team to maintain a polished website tailored to the DTC space.
  • Led CRO initiatives from data analysis and ideation to QA and implementation, contributing to enhanced website performance and conversions.

SEO Manager

Site Smart Marketing, Inc.
10.2019 - 03.2021
  • Designed and maintained WordPress websites, converting cut-to-code Photoshop designs into functional and visually appealing web pages.
  • Provided customer support for WordPress issues, troubleshooting and resolving technical challenges to enhance client satisfaction.
  • Conducted in-depth keyword research and competitor analysis to inform and execute on-page SEO strategies, optimizing content, meta tags, and site structure.
  • Implemented off-page SEO tactics, including backlink building and local SEO optimization, to improve search engine rankings for small businesses.
  • Collaborated with design and content teams to enhance website usability, drive higher engagement, and improve overall SEO performance.
  • Focused on improving local search visibility, ensuring businesses reached their target audiences effectively within their geographic markets.

SEO Manager

American Key Supply
10.2017 - 10.2019
  • Optimized product pages, blog content, and technical SEO elements to improve search visibility and drive targeted traffic.
  • Conducted industry-specific keyword research to align content with B2B buyer behavior and enhance relevance in search results.
  • Analyzed search performance metrics to identify trends in B2B buyer behavior and refine SEO strategies accordingly.
  • Collaborated with content and sales teams to create SEO-friendly product descriptions and landing pages, balancing user experience with search engine requirements.
  • Focused on improving keyword rankings and overall site performance through data-driven SEO initiatives tailored to the B2B market.

Education

Bachelor of Science - Computer Science

Art Institute of Dallas
Dallas
05-2001

Skills

  • Google Analytics 4 (GA4)

  • Shopify Plus

  • Wordpress

  • Google Search Console

  • Google Optimize, VWO, Optimizely, Pagesense

  • ChatGPT Prompting

  • Google my Business

  • JSON-LD & Schema Markup

  • SEMRush

  • SurferSEO

  • Competitor analysis

  • Content strategy

  • Search engine marketing

  • Keyword research and optimization

  • SEO proficiency

  • HTML and CSS

  • Data analytics

Timeline

SEO Manager

Absorption Pharmaceuticals LLC
03.2021 - 05.2024

SEO Manager

Site Smart Marketing, Inc.
10.2019 - 03.2021

SEO Manager

American Key Supply
10.2017 - 10.2019

Bachelor of Science - Computer Science

Art Institute of Dallas

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