Summary
Overview
Work History
Education
Skills
Websites
Skills
Affiliations
References
Timeline
Generic

Gabrielle Henning

Tavernier

Summary

An accomplished hospitality professional with nearly a decade of experience in driving sales growth and executing successful events. Skilled at building and maintaining client relationships through exceptional service and support. Expertise in marketing strategies, product promotion, and merchandising to effectively penetrate target markets. Proven track record of expanding networks and strengthening brand presence through compelling and persuasive brand imaging.

Overview

9
9
years of professional experience

Work History

Area Director of Sales and Marketing

HP Hospitality
08.2020 - Current
  • Lead sales, marketing, and event operations for 11 boutique resorts, driving a $20M revenue portfolio.
  • Oversee internal and external teams, managing venue logistics, labor, and technical operations to successfully execute 100+ events annually.
  • Achieved record-breaking sales growth, including a 96% increase in Q1 2021, 53% growth in Q4 2020, and 42% annual increase in group sales for 2020, surpassing prior sales records.
  • Mentored sales staff on cross-selling and up-selling, resulting in a 33% increase in annual group sales revenue.
  • Developed and maintained comprehensive status reports, covering planning, scheduling, risk mitigation, proposals, and inquiries for event execution.
  • Played a key role in launching eight websites, driving sales promotions and marketing strategies across social media platforms.
  • Created and managed annual budgets, marketing strategies, and action plans for all properties.
  • Led crisis management efforts during COVID-19, overseeing the relocation and management of accounts during the pandemic's impact.

Senior Catering Sales & Servicing Manager

Cheeca Lodge and Spa
05.2018 - 01.2020
  • Contributed to the reopening strategy following a $25M renovation, post-Hurricane Irma devastation.
  • Promoted from Catering Sales Manager to Senior Catering Sales Manager within one year, collaborating closely with the Director of Catering and Director of Sales & Marketing.
  • Developed and implemented standard operating procedures (SOPs) for wedding and tasting guidelines, banquet event orders, resumes, and event booking processes.
  • Maximized revenue by designing custom food and beverage packages tailored to both social and corporate markets.
  • Coordinated corporate meetings, special events, and social occasions, exceeding client expectations and driving revenue growth.
  • Assessed needs, services, and staffing requirements to create a framework for successful event execution.

Banquet Sales Manager

Sundowners, Marker 88
02.2016 - 05.2018
  • Promoted from Banquet Staff to Banquet Sales Manager within 11 months.
  • Led crisis management efforts, successfully relocating events following the devastation of Hurricane Irma.
  • Coordinated staff sales meetings to discuss development strategies, best practices, and process improvements.
  • Resolved issues with high-profile clients, strengthening relationships and fostering repeat business.
  • Organized promotional events and engaged with the local community to drive sales growth.

Area Sales Coordinator

Ocean Properties
06.2016 - 01.2017
  • Managed group room sales and supported event execution across four properties, totaling 1,000 guest rooms and event spaces accommodating up to 1,500 guests.
  • Prepared daily pick-up reports, group blocks, routing instructions, and provided groups with rooming lists, cut-off dates, and deposit schedules.
  • Assisted with the administrative logistics of event planning, including budgets, booking, and promotional efforts.
  • Streamlined event operations by efficiently coordinating and managing customer itineraries.

Education

General Studies

Purdue University
Indiana

Skills

  • Contract Management and Negotiation
  • Quota Achievement
  • Verbal and Written Communication
  • Thorough Quality Assurance
  • Event Planning and Management
  • Emergency Management
  • Performance Improvement Strategies
  • Vendor Relations and Management
  • Adaptability

Skills

  • Microsoft Office Suite: Word, Excel, PowerPoint, Publisher, Outlook
  • Google Workspace: Drive, Meet, Gmail, Calendar, Docs
  • Property Management Systems (PMS) & Operating Systems: Cvent, Cloudbeds, Delphi, Salesforce, RoomMaster, Opera, Sertifi, Social Tables
  • Platforms: Proficient with both PC and Mac
  • Social Media Management: Content creation for TikTok, Instagram, Facebook, and Twitter

Affiliations

  • Chamber of Commerce

References

  • Rosa Terner | Vice President at Bijoux Terner LLC | 786-301-7672
  • Lisa Atkinson | Director of Operations at Matecumbe Resort | 305-766-0623
  • Nicole Deddy | Director of Sales & Marketing at Ocean Properties | 305-799-5020

Timeline

Area Director of Sales and Marketing

HP Hospitality
08.2020 - Current

Senior Catering Sales & Servicing Manager

Cheeca Lodge and Spa
05.2018 - 01.2020

Area Sales Coordinator

Ocean Properties
06.2016 - 01.2017

Banquet Sales Manager

Sundowners, Marker 88
02.2016 - 05.2018

General Studies

Purdue University

Similar Profiles

CREATE PROFILE
Gabrielle Henning