Gabrielle E. Oliver

Smirnoff, Guinness US, P&G, Capital One

Concepting

• Actively participated in creative ideation for digital & social content, event activations, brand identity systems, print materials, and other campaign elements
• Partnered effectively with others to uphold diversity of thought, integration, and collaboration across Taylor disciplines
• Effectively refined ideas into fully integrated program concepts that drive business impact and deliver against defined objectives
• Worked on multiple workstreams/programs simultaneously, ensuring that all work fits together as part of the broader strategy and brand identity

Creative Thought Leadership

• Used understanding of client’s business, brand, industry, and target consumers to offer integrated, multi-channel campaign ideas that met client business needs
• Remained current on marketing, design, technology, language, and cultural trends, and infused this knowledge into all creative work

Communication & Storytelling

• Wrote, presented, and communicated in a polished, articulate and persuasive manner across all mediums, internally and externally
• Effectively managed internal communications, including explaining creative ideas, setting appropriate expectations, and responding to questions or concerns
• Contributed positively to Taylor's brand presence by engaging in social channels, thought leadership pieces, case studies, and other content and communications

Guinness, Capital One Accounts

• Proactively pitched media relations on an ongoing basis, developing and maintaining key influencer relationships across local, regional, and national print, broadcast, and online channels
• Developed robust media lists, pitch notes, and message points that were on strategy and met client brand and business objectives
• Wrote, coordinated, and distributed press materials, press kits, fact sheets, and mailings
• Proactively identified media relations challenges and worked to develop solutions that remaied on brand and on strategy
• Conduct media monitoring, competitive audits, and other relevant client research, demonstrating a strong understanding of the client’s business, brand, and industry
• Participated in the strategic account planning process
• Contributed to the development and delivery of client presentations and reports that highlight relevant themes, trends, and implications for program development

Guinness, Naked Turtle Rum, Bulleit Bourbon Accounts

• Used research experience in linguistics to write text for brand (Guinness US and Naked Turtle Rum) social media posts.
• Utilized social media searching software (such as Tagger) to find potential Instagram influencers for clients Onboarded Instagram, industry-related influencers to clients’ brands via conference calls (i.e. got influencers excited about representing brands, introduced clients to influencers, provided influencers with client guidelines for online posting, etc.).
• Communicated/corresponded with, worked with, and sent branded and brand-related items to Guinness US PR list/influencers, including A-list celebrities such as Jason Momoa, Conan O’Brien, and Nick Offerman.
• Met with Digital PR team at least 2 times a week to discuss beer and spirits industry, brand updates, event-planning updates, and ideas.
• Wrote POV notes for clients and advising why or why their brands should or should not go through with a proposed marketing idea.
• Collected brand social media data and sorted/compiled it into annual reports and summaries.

• Managed the event-planning process of the Marvel-Netflix HBCU Tour (cities: Atlanta, Baltimore, Greensboro, Jackson, Houston, and Washington, DC) for Marvel's Luke Cage series by contacting talent, working with hosting universities, scheduling tour timeline, coordinating Luke Cage talent's flights and hotels, and organizing information in spreadsheets
• Strategically advertised this event to students via social media like Instagram, Twitter, and GroupMe.
• Developed and initiated projects, managed costs, and monitored performance.
• Fostered relationships with vendors to foster positive working relationships.

• Created, organized, presented, and taught Japanese language and culture lessons/presentations to elementary and middle school students on school visits
• Visited and presented K-12 Japanese lessons to libraries all over the DC area.
• Hosted and organized social networking and cross-cultural roundtable events for Japanese and American students, alongside organizations like the Japan Global Initiative group; and led conversations and discussions between Japanese and American students.
• Strategically led The Japan-America Society’s event advertisement via company’s accounts on online social media platforms such as Facebook and Instagram