Gabriel Ayala
Miami,United States
Summary
Performance-driven leader with 15 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
16
16
years of professional experience
Work History
National Sales Manager
TelevisaUnivision
02.2020 - Current
- Developed national revenue/partnership opportunities for Univision NY media properties: Video + Audio Linear, digital and experiential platforms exceeding expected growth by 23%.
- Coordinated cross-functional teams for content launches, ensuring timely delivery and market penetration.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
VP of National Sales & Partnerships
Estrella Media, Inc.
10.2018 - 02.2020
- Developed sales strategies for national sales team and support execution. Identified and converted new business opportunities using multi-platform offerings from offering roster resulting in revenue growth of 15%
- Championed change management initiatives within organization to ensure smooth transitions during periods of growth or restructuring.
- Formulated and executed strategic initiatives to improve product offerings.
- Negotiated favorable contracts with vendors, securing advantageous terms for company while maintaining strong professional relationships.
Regional Sales Manager - Azteca America (HC2 Networks)
Azteca America
11.2016 - 10.2018
- Supervised all SE Region Sales and Revenue streams for Azteca America TV markets and brand activation efforts.
- Developed and supervise WGEN Miami team for local sales and marketing. -
- Directed all National Spot Sales efforts working closely with regional offices. Established and managed strategic partnerships in Miami - Ft Lauderdale DMA to effectively market Azteca Miami.
Director of Sales SE Region / WGEN - TV Miami
MundoFox
08.2014 - 11.2016
- Supervised National Spot Sales team for MundoMax O&O stations and MundoMax Network in the US South East Region including WGEN MundoFox Miami station. - Oversaw Sales and branded content productions for MundoMax 8 Miami WGEN - TV.
- Developed relationships with key decision makers /management from active advertising agencies and direct clients in region. Worked closely with affiliate station's owners / management on sales planning and forecast and local content production.
- Engaged in product/platform training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
Regional Sales Manager
LBI Media, Inc.
03.2013 - 08.2014
- Supervised advertising campaigns for Estrella TV Network, National Radio and Digital platforms targeting US Hispanics for South East Region.
- Planed, evaluated and executed product integration / branded content integration initiatives for National brand advertisers within Network TV properties.
- Managed national radio event sponsorships for premier LBI Radio Properties in LA, Dallas and Houston targeting US Hispanics. Managed sales performance for South East Miami office
- Responsible for current account growth and new business opportunities.
National Account Executive
LBI Media, Inc.
03.2010 - 03.2013
- Managed advertising campaigns for Network TV, Spot TV, Radio and Digital platforms exceeding 2 million dollars in yearly revenue.
- Successfully created and executed product integration opportunities for Top 20 National advertisers.
- Conceptualized and deployed event activation initiatives for top partner brands nationally and locally
- Built relationships with customers and community to establish long-term business growth.
- Analyzed market trends and adjusted sales tactics accordingly, maintaining competitive edge in industry.
Multi-Media Specialist
Village Voice
09.2009 - 03.2010
- Managed Advertising account for local / regional platforms: Print: Miami New Times / Broward New Times + Digital platforms: Miaminewtimes.com / urbanspoon.com / eater.com
- Focused on new business development for Event activations / sponsorships
Account Executive Local Sales Miami
Univision Communications Inc.
12.2007 - 03.2009
- Managed Local advertising accounts for WLTV Ch 23 UNIVISION + WAMI Ch 69 UNIMAS.
- Focused on new business development and direct client opportunities.
- Built relationships with customers and community to promote long term business growth.
- Executed successful sales strategies to convert leads into customers.
Education
BA - International Business
Mastering Digital Marketing - Digital Marketing
01.2018
Associate of Arts (AA) - Music Business
01.2000
Skills
- Relationship Development
- Brand Partnerships
- Event activation
- Team Performance
- Account Servicing
- Business Needs Assessment
- National account management
- Employee Retention
- Brand Development
Websites
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Limited Working
About me
I am a futbol and music pundit, content development junkie and brand/client focused individual with the highest respect for live event integrations that help brands connect in the deepest way with consumers.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
National Sales Manager - TelevisaUnivision
02.2020 - Current
VP of National Sales & Partnerships - Estrella Media, Inc.
10.2018 - 02.2020
Regional Sales Manager - Azteca America (HC2 Networks) - Azteca America
11.2016 - 10.2018
Director of Sales SE Region / WGEN - TV Miami - MundoFox
08.2014 - 11.2016
Regional Sales Manager - LBI Media, Inc.
03.2013 - 08.2014
National Account Executive - LBI Media, Inc.
03.2010 - 03.2013
Multi-Media Specialist - Village Voice
09.2009 - 03.2010
Account Executive Local Sales Miami - Univision Communications Inc.
12.2007 - 03.2009
Florida International University - BA, International Business
Wyncode Academy - Mastering Digital Marketing, Digital Marketing
Miami Dade College - Associate of Arts (AA), Music Business