Gabriel Burkard
La Crosse,WI
Summary
Talented Creative Director with 3+ years of experience. Proficient in social media operations and customer needs. Excellent communicator, problem solver and detail-oriented manager. Adept at overseeing accounts and designs to accomplish challenging objectives.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Keeper Goods
Onalaska, WI
08.2023 - Current
Creative Arts Director
Drift Mercantile
La Crosse, WI
03.2021 - Current
- Developed innovative concepts for creative projects.
- Directed photo shoots and video productions.
- Maintained a library of digital assets for use in future projects.
- Translated marketing objectives into creative strategies, designs and plans.
- Managed own accounts and projects, working within scheduling requirements.
- Approved art layouts, copy design and illustrative work for publication.
- Created custom illustrations or other graphic elements.
- Set department quality standards and directed daily operations.
- Designed work that strongly communicated brand narrative, goals and concepts.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Assisted in developing strategies for increasing followership and engagement rates.
- Designed promotional materials using graphic design software applications.
- Reviewed analytics data regularly to identify areas of improvement in our campaigns.
- Engaged with and responded to online audience through relevant comments.
- Utilized Instagram and Facebook to promote products, services and content.
- Managed the daily operations of all assigned social media accounts.
Education
Some College (No Degree) - Art
Hawaii Pacific University
Honolulu, HISome College (No Degree) - Art
University of Wisconsin - La Crosse
La Crosse, WISkills
- Creative Design
- Digital Content Development
- Schedule Coordination
- Customer Relationships
- Photography
- Metrics And Data Analysis
- Product Launching
- Image Editing
- Excellent Team Player
- Brand Imaging
- Product Photography
- Calligraphy, Drawings, And Painting
- Photographic Editing
- Design Thinking
- Artistic Flair
Timeline
Social Media Manager
Keeper Goods
08.2023 - Current
Creative Arts Director
Drift Mercantile
03.2021 - Current
Some College (No Degree) - Art
Hawaii Pacific University
Some College (No Degree) - Art
University of Wisconsin - La Crosse