Hi, I’m
Gabriel Gordon
New Britain,CT
Summary
High-impact fitness entrepreneur and transformation strategist with 20+ years of coaching experience in performance development, human optimization, and mindset training. Founder of Doomsday Fitness Experience, SHRED Online, Savage School, and Ascendant Wellness—brands built to rebuild individuals through strength, structure, and evidence-based systems. Natural pro athlete and motivational speaker known for converting adversity into frameworks for discipline, resilience, and long-term success. Works with clients across strength, wellness, and athletic performance, including competitive natural bodybuilders, physique athletes, and high-performing leaders seeking optimized health and output
Overview
12
years of professional experience
Work History
Doomsday Fitness ExperienceNew Britain, Connecticut
Founder • Head Coach • Creative Director
01.2014 - Current
Job overview
- Built and scaled a full-service fitness enterprise offering 18+ weekly classes, personal training, and multiple transformation programs.
- Created the Savages Only Method, integrating mindset, movement, and nutrition.
- Led 1,000+ client transformations using structured accountability and performance systems.
- Expanded the brand from a single-location startup to a six-figure, multi-platform operation.
- Managed staff development, community outreach, and brand marketing strategies.
- Founded SHRED Online, a digital 6-week transformation program combining fitness education, mindset training, and community accountability.
- Developed a modular online curriculum and grew its reach through social media campaigns and challenge-based engagement.
- Established spin-off brands including Savage School and Ascendant Wellness to support holistic personal development.
Savage Season Apparel
Founder • Creative Director
01.2017 - Current
Job overview
- Established brand identity and merchandise approach emphasizing resilience and discipline.
- Crafted promotional content aligning with DDFE culture to attract target audience.
Ascendant Wellness
Co-Founder • Director of Optimization
01.2020 - Current
Job overview
- Launched wellness brand integrating supplements and advanced peptide therapies within IRB compliance.
- Designed Ascendant Wellness Method combining clinical-grade peptide protocols with training and recovery.
- Collaborated with Cellular Peptide to establish medically-supervised optimization systems.
- Developed educational frameworks for client onboarding, progress tracking, and body scans.
Skills
- Strength training and conditioning
- Performance enhancement coaching
- Recovery and nutrition strategies
- Behavioral design systems
- Leadership and team building
- Strategic marketing
- Curriculum development and public speaking
Speaking, Leadership & Community Impact
- Featured in RESILIENT: The Gabriel Gordon Story and guest on wellness/leadership podcasts.
- Motivational speaker on transformation, resilience, discipline, and peak performance.
- Leads community bootcamps and youth seminars on fitness and mindset.
- Mentors formerly incarcerated individuals through structured training.
- Supports annual Toys for Children and Feed the Community drives.
Keynotes: From Prison to Purpose • The Discipline Formula • Building a 6-Figure Fitness Brand • Human Optimization & Longevity
Education & Professional Training
- ISSA: CPT • CSFN • Calisthenics Specialist • Powerlifting Instructor
- Natural Bodybuilding – Men’s Physique (NPC, WNBF, OCB)
- MAT: Jumpstart Certification (2018)
- CPR/AED
- Windsor High School, Windsor, CT
- U.S. Army - 63D Field Artillery Mechanic
Accomplishments
- 100 Men of Color Honoree (2017)
- Best of Hartford Finalist — Doomsday Fitness Experience (2018–2025)
- NPC Eastern USA — 2nd (Masters 40+, 2024)
- OCB Natural Viking — Overall Champion, Pro Card (2022)
- WNBF Natural Summer Explosion — 1st (2022), 2nd (2023)
- WNBF Monster Mash — 2nd (Open & Masters, 2024)
- WNBF Amateur Worlds — Top-6/Open finalist (2022–2024)
- Additional Top-10 finishes — OCB Yorton Cup & Battle of the Gods (2023)
Websites
Timeline
Co-Founder • Director of Optimization
Ascendant Wellness
01.2020 - Current
Founder • Creative Director
Savage Season Apparel
01.2017 - Current
Founder • Head Coach • Creative Director
Doomsday Fitness Experience
01.2014 - Current