Andrea West
Mt. Zion,IL
Summary
Dedicated Business Development leader offering over ten years of experience in GTM operations and revenue growth, with over three years' experience specifically in Supply Chain SaaS. Expertise in developing highly productive relationships with clients, cross-functional stakeholders, executive leadership, and team members alike. Excellent interpersonal communication, relationship-building, and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
13
13
years of professional experience
Work History
Business Development Representative
KINAXIS
11.2021 - Current
- Streamline internal processes for increased efficiency in lead generation and follow-up activities.
- Cultivate a strong team culture emphasizing collaboration, open communication, and shared success.
- Collaborate with cross-functional teams to develop strategic plans for company growth.
- Conduct ongoing market research to identify new opportunities, resulting in successful entry into untapped markets.
- Analyze sales data to monitor performance and inform decision-making processes for continuous improvement.
- Enhance team productivity by providing guidance, mentorship, and constructive feedback.
- Expand client base by developing and implementing targeted business development strategies.
- Foster a positive work environment that encourages open dialogue between team members fostering innovative idea generation and creativity.
- Collaborate with marketing department to create compelling promotional materials.
- Manage project timelines efficiently, ensuring milestones are met while maintaining quality standards throughout all deliverables.
- Create tailored solutions for individual client needs through thorough understanding of their unique challenges.
- Evaluate competitive landscape regularly, staying informed on industry trends to maintain a competitive edge within the market space.
Senior Corporate Recruiter
McLeod Express Trucking
04.2021 - 11.2021
- Mentored junior recruiters, providing guidance on best practices and fostering a supportive team environment.
- Responsible for full life cycle recruiting for 40 vacancies per quarter; functioning as a player - coach.
- Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for new training processes.
Director of Business Development
Innovative Staff Solutions
06.2019 - 04.2021
- Managed a team of eleven direct reports.
- Mentored and coached Bus Dev Representatives and AEs by updating data and logging all Sales and Bus Dev activities.
- Compiled extensive client information and data through multiple resources to create informative client fact-sheets and e-binders that detailed organization and functions to boost knowledge of clients and prospects for Sales and Bus Dev, expanding the GTM results.
- Overhauled and developed highly effective prospecting materials for Sales and Bus Dev.
- Curated ongoing top prospect database for continual market penetration, increasing revenue by 20% within 6 months.
- Conducted legal research and presented synthesized case information to executive leadership.
- Sourced and researched new contacts and leads using D&B, Sales Genie and LinkedIn Sales Navigator.
- Conducted ongoing data and market research for target accounts.
- Developed both short and long-term HR plans for company to scale and accomplish growth goals and objectives, on time and within budget.
- Provided best-practice guidance to executive leadership to improve and implement operational policies and procedures, both internally and with clients.
- Responsible for company-wide business development, sales performance, marketing strategy, revenue expansion, employee satisfaction, and community engagement.
- Create a work environment that fosters positive employee and labor relations, including but not limited to, productivity, labor cost, turnover, vacancy rates, customer satisfaction, and employee engagement to identify trends and proactively assesses work environment.
- Partnered with regional sales managers to achieve performance and production goals; identified developmental opportunities and provided career coaching.
- Reported data succinctly to company stakeholders on weekly basis.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales operations.
- Collaborated with marketing departments for promotional projects.
- Planned marketing initiatives, including events, and leveraged referral networks to promote business development.
- Completed and submitted monthly and yearly reports regarding Sales and Business Development initiatives, successes, and stats.
- Developed and implemented value-added strategies to increase profitability, expand market share and cement excellent customer relationships.
Sr. Account Executive
WAND TV NBC
10.2014 - 06.2019
- WAND NBC Top Salesperson: 2016.
- Exceeded all set sales goals for 2014-2018.
- Recognized as top tier regional producer year after year.
- Client facing senior account executive adept at building relationships based on adding value and expertise; recognized as trusted advisor to associates at all levels internally and clients externally.
- Sourced new contacts using D&B and LinkedIn to build, organize and utilize accurate contact database.
- Performed market research, data research, data monitoring, data mining, and data maintenance for target accounts.
- Produced profitable sales events and managed staff.
- Responsible for increasing overall program success year after year, and expanding and deepening community engagement.
- Negotiated contracts for WAND - with keen focus on legal ramifications, equitable engagement, and best practices.
- Cultivated long-term relationships with customers as a trusted advisor; listened and assessed their needs, and provided customized, creative and revenue-generating marketing solutions for their growth.
- Enhanced revenue through development of new client base by utilizing station marketing and research resources; this responsibility included developing ideas, building and presenting solutions, selling local promotions and sponsorships, and proactively merchandising all station properties.
Prior Experience
Other
01.2012 - 10.2014
Education
Bachelor of Arts - Liberal Arts And Sciences
University Of Illinois Springfield
Springfield, IL05-2012
Skills
- Project management
- Strategic leadership
- Analytical thinking
- Coaching and mentoring
- Key relationship building and management
- Team collaboration and leadership
- Decision-making
- Process improvement
- Trusted advisement
- Operations management
Timeline
Business Development Representative
KINAXIS
11.2021 - Current
Senior Corporate Recruiter
McLeod Express Trucking
04.2021 - 11.2021
Director of Business Development
Innovative Staff Solutions
06.2019 - 04.2021
Sr. Account Executive
WAND TV NBC
10.2014 - 06.2019
Prior Experience
Other
01.2012 - 10.2014
Bachelor of Arts - Liberal Arts And Sciences
University Of Illinois Springfield
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