Gabriel Kalb

• Managed end-to-end onboarding processes, including document verification (I-9s, certifications, medical records), ensuring compliance with state, federal, and insurance funder regulations.
• Developed and implemented comprehensive onboarding materials and SOPs, streamlining the new hire experience and standardizing HR documentation across departments.
• Oversaw employee lifecycle functions such as terminations and compliance tracking, maintaining accuracy in employee records and legal documentation.
• Utilized Salesforce, Excel, Central Reach, and Viventium to generate reports, track HR metrics, and support data-driven decision-making.

- Established and Expanded the company’s social media presence across Instagram, Facebook, and LinkedIn, significantly increasing engagement and brand visibility through strategic daily content, including infographics, photographs, and videos.

- Led a comprehensive rebranding initiative, Held full creative control over the entire website redesign, including logo creation, manual updates, and collaboration with backend web developers to enhance user experience and drive online sales.

- Implemented Google Business Strategies alongside targeted email marketing campaigns, resulting in a substantial increase in web traffic, improved SEO performance, and stronger customer engagement.

- Redesigned the company’s logo and brand identity, creating a cohesive visual presence that was consistently applied across all marketing materials, including visually compelling flyers strategically placed in high-traffic locations, significantly boosting property visibility and tenant interest.

- Developed and Executed a comprehensive social media strategy on Instagram, Facebook, and LinkedIn, driving a significant rise in property inquiries and rental conversions through impactful daily posts featuring high-quality images and videos.

- Produced Professional Visual Content that showcased property features and amenities, enhancing online engagement and accelerating rental decisions.

- Managed the gym’s social media account; created engaging content in the form of videos and pictures to attract new members, launched a Facebook marketing campaign which increased social media engagement by 32%.

- Created engaging flyers and posters using Adobe Illustrator, drove brand awareness and encouraged new members

- Helped host boxing showcases, fundraisers, and classes; engaged and connected with potential members on Instagram, facebook, and TikTok.