Gabriel Nicastro
Powell
Summary
High-impact marketing professional fueled by results and innovation. Recently graduated from the University of Cincinnati with a proven track record in driving audience engagement, executing data-backed strategies, and leading successful digital campaigns. Thrives in fast-paced, high-stakes environments—especially in sports and entertainment. Known for turning ideas into measurable outcomes and delivering value from day one.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Media Relations & Communications Intern
Ohio High School Athletic Association (OHSAA)
05.2022 - 08.2022
- Supported digital marketing efforts by managing social content calendar and publishing 3-5 weekly posts across Instagram, Twitter, Facebook, and TikTok
- Enhanced website content structure and published 20+ updates using CMS tools to improve user accessibility and information flow
- Led credential management for major state tournament, distributing 300+ media passes without error or delay
- Built and maintained a robust archive of historical records, enhancing press access and organizational efficiency
Marketing Strategist (Client Project)
Nationwide Insurance – University of Cincinnati
- 03.2024
- Engineered a targeted strategy to drive social and paid media traffic directly to Nationwide’s website, increasing conversion funnel clarity
- Delivered a high-stakes pitch presentation to Nationwide executives, backed by a full SWOT analysis, buyer journey mapping, and media mix modeling
- Designed cross-channel campaign plans based on customer insights and marketing data, optimizing reach and relevance
Education
BBA - Marketing
University of Cincinnati, Lindner College of Business
Skills
- Strategic Marketing & Data Analysis: Google Analytics, SEMrush, HubSpot, SEO/SEM, Marketing Metrics, Buyer Persona Development
- Digital Content & Branding: Adobe Creative Suite, Canva, Content Strategy, Video Production, Cross-Platform Campaign Execution
- Project Leadership & Productivity: Microsoft Office Suite, Trello, Slack, Google Workspace, PowerPoint Mastery, Presentation Design
Additional Experience
Construction Assistant / Osborne General Contracting, Columbus, OH
Sep 2023 – Present
· • Executed time-sensitive build projects from the ground up, contributing to project delivery under budget and ahead of schedule
Retail Associate – Hardware Department / Menards, Columbus, OH
May 2021 – Aug 2021
· • Delivered outstanding customer support and maintained visual merchandising standards in a high-volume retail environment
Theater Usher / Cinemark Theaters, Columbus, OH
Mar 2019 – Mar 2020
· • Supported operations and maintained cleanliness during peak hours, enhancing the guest experience and operational flow
Certification
- HubSpot Inbound Marketing Certification
- HubSpot Social Media Marketing Certification
- SEMrush Digital Marketing Training
Timeline
Media Relations & Communications Intern
Ohio High School Athletic Association (OHSAA)
05.2022 - 08.2022
Marketing Strategist (Client Project)
Nationwide Insurance – University of Cincinnati
- 03.2024
BBA - Marketing
University of Cincinnati, Lindner College of Business
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